Why Goodfood Stock Climbed 12% on Wednesday

Goodfood (TSX:FOOD) stock recovered 12% on Wednesday, as the market seems to believe the stock has hit rock bottom. Now could be the time to buy.

| More on:
Top view of people having party, gathering, celebrating together

Image source: Getty Images

Goodfood Market (TSX:FOOD) shares recovered 12% on Wednesday, as it looks like the market finally agrees that the stock suffered enough.

What happened?

Goodfood stock became one of the latest companies to recover some losses on Wednesday. Growth stocks have been hammered over the past few months, and the Ukraine crisis sent shares down even further. While volatility certainly isn’t gone, there is at least some hope on the horizon — even for this company.

I say that, because Goodfood stock has suffered horribly during the first part of 2022. Shares hit 52-week highs of $10.89 and then fell into free fall. Shares hit a low of $2.14 this week but have gone up since then by 12%, reaching $2.40 as of writing.

So what?

Investors seem to be looking for growth opportunities, so it’s a fair question to wonder if Goodfood stock could be one of them. After all, the company continues to expand and has peers around the world to look to for inspiration in the meal-kit industry.

The company gained popularity during the very early days of the pandemic, providing a safe way to bring in meals. Since then, it’s expanded to breakfasts, lunches, groceries, and on-demand delivery services. It continues to expand its fulfillment network, aiming for small fulfillment centres across the country to provide these on-demand services.

Now what?

Analysts cut their targets for Goodfood stock again and again these last few months. It now remains at about $4 per share, which is still a potential upside of 67% as of writing. Furthermore, it’s within oversold territory, trading at a relative strength index of 32.

Now, granted, I don’t think this stock is going to make a sudden turnaround to double digits once more. That being said, I also don’t think it’s going to remain at $2.40. Long-term investors should therefore consider the stock as the market starts to rebound, as they could certainly recover a lot of losses suffered this year alone.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Amy Legate-Wolfe owns Goodfood Market Corp. The Motley Fool recommends Goodfood Market Corp.

More on Coronavirus

tech and analysis
Stocks for Beginners

If You Invested $1,000 in WELL Health in 2019, Here is What It’s Worth Now

WELL stock (TSX:WELL) has fallen pretty dramatically from all-time highs, but what if you bought just before the rise? Should…

Read more »

Hand arranging wood block stacking as step stair with arrow up.
Coronavirus

2 Pandemic Stocks That Are Still Rising, and 1 Offering a Major Deal

There are some pandemic stocks that crashed and burned, while others have made a massive comeback. And this one stock…

Read more »

Dad and son having fun outdoor. Healthy living concept
Dividend Stocks

1 Growth Stock Down 15.8% to Buy Right Now

A growth stock is well-positioned to resume its upward momentum in 2024 following its strong financial results and business momentum.

Read more »

Double exposure of a businessman and stairs - Business Success Concept
Stocks for Beginners

3 Things About Couche-Tard Stock Every Smart Investor Knows

Couche-tard stock (TSX:ATD) may be up 30% this year, but look at the leadership and history of the stock to…

Read more »

Plane on runway, aircraft
Coronavirus

Can Air Canada Double in 5 Years? Here’s What it Would Take

Air Canada (TSX:AC) stock has gone nowhere since 2020. Can this change?

Read more »

Senior housing
Stocks for Beginners

Home Improvement Stocks Are Set to Fall (When They Do, Buy These Like Crazy!)

Home improvement stocks are due to drop further in the coming months. But with solid underpinnings for the sector, it…

Read more »

An airplane on a runway
Coronavirus

Forget Boeing: Buy This Magnificent Airline Stock Instead

Boeing (NYSE:BA) stock is looking risky right now, but Air Canada (TSX:AC) stock? Much less so.

Read more »

Man considering whether to sell or buy
Stocks for Beginners

Goeasy Stock: Buy, Sell, or Hold?

When it comes to smart buys, goeasy stock (TSX:GSY) is up there as one of the smartest money can buy.…

Read more »