Why Shopify Stock Fell 4% in September

Shopify (TSX:SHOP)(NYSE:SHOP) stock is doing its best to keep growing amid rising macro headwinds.

| More on:

September has never been a good month for stock returns. The S&P 500 plunged around 9% on the month, as investors grew increasingly fearful over coming rate hikes and a recession that seems difficult to avoid at this juncture.

Undoubtedly, October could see more of the same, with new lows being reached for the year yet again. On the flip side, oversold conditions could lead to a sharp relief rally. Unlike the summertime bounce, it could be sustainable, as Santa Claus comes to turn in the late innings of the final quarter of 2022. Further, the Fed is nearing the end of its rate-hike spree, with a pause that could come as soon as 2023.

Indeed, the bears may think a small hike is necessary in early 2023 to be on the safe side. Regardless, Vice Chair of the Fed Lael Brainard seems to be looking to risks beyond inflation. Most notably, market stability is an important factor that could dictate how many more hikes we’ll need to deal with before year’s end. If the Fed pauses sooner rather than later, the bear market of 2022 could end in an abrupt fashion. Taking its place? A bull that could be most kind to the rate-sensitive tech stocks that have been clobbered so far this year.

SHOP stock: Slowing negative momentum in September could mark a bottom

Shopify (TSX:SHOP)(NYSE:SHOP) stock is the go-to tech stock for many Canadians. It’s endured a painful fall from the top of the TSX Index. Shares have shed nearly 83% from their all-time highs. And while such levels may not be seen anytime over the next five years, I do think Shopify stock has evolved to become more of a “growth at a reasonable price” stock than some sort of speculative moonshot.

For the month of September, Shopify stock’s negative momentum slowed considerably, bringing down the stock just 4%. That’s far less than the S&P 500 and Nasdaq, both of which were down more than 9%.

Shopify stock has already been so oversold this year that broader market factors are less impactful to the price. Though it’s hard to tell when a bottom is in, I do think a dovish tilt and ongoing efforts to adapt have been discounted by many investors.

M&A and physical retail: Two key growth levers Shopify is pulling right now

Now, a dovish tilt from central banks is out of the control of Shopify’s managers. But they have been doing well in areas they can control. Most notably, they’ve been open to acquisitions, with Deliverr, a firm that gives Shopify a nice presence in fulfillment. E-commerce and fulfillment go hand in hand. The deal, I believe, will help Shopify power higher longer term.

Recently, Shopify also announced a point-of-sale (POS) product that could give it a huge presence in brick-and-mortar retail. Undoubtedly, Shopify can become a force in physical, just as it was in digital retail. While retail (online or offline) will take a spill in a recession, investors should be looking at Shopify to keep taking share. It’s a wonderful firm that’s been hit with hard times. In due time, I suspect Shopify stock will power higher and trade closer to its intrinsic value.

Is Shopify stock still a buy?

The slowed losses in September, I believe, are a sign that the bottom is closer than the top! As such, I think Shopify stock is a great buy at these depths.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Tech Stocks

ETF is short for exchange traded fund, a popular investment choice for Canadians
Tech Stocks

The 1 Strategic Canadian ETF I’d Make Sure Every TFSA Includes

Discover how to build a successful TFSA portfolio using strategic asset allocation in Canadian ETFs to mitigate risk.

Read more »

rising arrow with flames
Tech Stocks

1 Canadian Stock Supercharged to Surge in 2026

VitalHub crossed $100 million in revenue in 2025 and is building AI tools customers are already paying for. Here is…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Tech Stocks

What the TFSA Fine Print Says About Holding U.S. Stocks

The TFSA protects Canadian gains from tax, but U.S. dividend stocks come with a 15% dividend withholding tax twist most…

Read more »

3 colorful arrows racing straight up on a black background.
Dividend Stocks

3 Canadian Stocks That Could Thrive Even if the Economy Slows

If the TSX hits a softer patch, these three stocks stand out for durable demand, long-cycle work, or exposure to…

Read more »

Canada national flag waving in wind on clear day
Tech Stocks

1 Canadian Stock to Buy Before the Bank of Canada Speaks

BlackBerry is suddenly looking like a real pre-Bank of Canada play, with sticky government and auto customers, plus a turnaround…

Read more »

child looks at variety of flavors at ice cream store
Tech Stocks

What is One of the Best Tech Stocks to Own for the Next Decade?

Constellation Software (TSX:CSU) stock could be one of the best Canadian tech stocks to buy and hold for long term…

Read more »

Woman checking her computer and holding coffee cup
Tech Stocks

Billionaires Are Selling Amazon Stock and Betting on This TSX Stock

Billionaires are trimming Amazon stock and shifting attention to this TSX growth stock that’s gaining momentum.

Read more »

young adult uses credit card to shop online
Tech Stocks

Shopify Just Moved: 2 Canadian Tech Stocks to Buy Next

Shopify’s surge has put Canadian tech back in focus, but OpenText and Lightspeed look like two “next up” ideas with…

Read more »