1 Canadian Grocery Stock to Buy in Your TFSA for a Recession

Loblaw stock is one of few dividend players that can help batten down the hatches in your TFSA portfolio.

| More on:

Many TFSA investors are feeling uneasy in January 2023. The bear market of 2022 isn’t about to back down. With downbeat earnings expectations and recession chatter holding many back from putting new money into markets, it seems like a bad time to be a new investor. At the very least, stocks are a better deal than they were just a few months ago. In a few months, stocks could be even cheaper. But there’s also a chance the price of admission could go up, even as recessionary headwinds pummel corporations.

We’ve spent most of 2022 worrying about this year’s recession. Perhaps going into the summer of 2023, once the recession is in full force, markets could be looking ahead to the next great expansion! Undoubtedly, markets are forward-looking. Eventually, they’ll look forward to a post-recession sort of world. Until then, investors need not rush back into the discretionaries or tech stocks.

The recession hasn’t even begun yet, so it could take a bit of time before risk appetite skyrockets, possibly on the back of an easing Bank of Canada or Federal Reserve. With strong employment data in the books, though, don’t hold your breath for a rate pause. The Fed has made it loud and clear: expect more rate hikes. Markets may not like it, but for the longer-term health of the market and sake of lower prices, the bitter “medicine” that the Fed is forcing on the economy will not be for nothing.

TFSA investors: Embrace recessions and be ready to invest through them

It’s an investor’s job not to avoid pullbacks, but instead to invest through good and bad times. As recession strikes, we need to be ready to power through. Now, that doesn’t necessarily mean loading up on bonds or GICs, but simply taking a step back to consider investment options that we’ll feel comfortable with as the bear market enters its next innings.

If 2022 was a travesty for your TFSA, consider a grocery stock with your next purchase. Yes, they’re boring, but they led 2022 and will likely do well in 2023 if the bear has one more nasty surprise left for investors.

Currently, grocery juggernauts like Loblaw (TSX:L) stand out as attractive, even after 2022’s run. Indeed, grocers are boring and won’t surge in a risk reversal. However, they can make money in another year when gains could be hard to come by.

Remember that fortunes were made (slowly) through durable grocers over time.

Loblaw

Loblaw stock soared nearly 18% over the past year as the bear clawed away at our portfolio gains. Undoubtedly, the top grocers haven’t succumbed to high rates of inflation. Some have profited from it. Though Loblaw has done its best to help its loyal customers fight off food price hikes, it’s had to pass on some of its higher costs to keep fundamentals sound.

Undoubtedly, Loblaw has quite a bit of pricing power relative to rivals. It’s known as one of the cheapest options in the grocery space. With that, many consumers don’t second guess the low prices they’ll see at the local Superstore. With the private-label No Name and President’s Choice brands picking up traction, I do see Loblaw as a top candidate to take market share in the New Year, as more consumers march into a Loblaw-owned store in search of savings.

At 18.9 times trailing price-to-earnings, Loblaw stock is a tad pricy for a grocer. However, in a recession year, I think the premium is well-deserved and worth paying.

Bottom line

Few firms can dodge and weave past the punches of inflation better than grocers. 2023 will see more of the same. Further, I’d look for management to continue using its windfall to reward investors with buybacks and dividend hikes.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

Investor reading the newspaper
Dividend Stocks

Your First Canadian Stocks: How New Investors Can Start Strong in January

New investors can start investing in solid dividend stocks to help fund and grow their portfolios.

Read more »

Piggy bank on a flying rocket
Dividend Stocks

1 Canadian Dividend Stock Down 37% to Buy and Hold Forever

Since 2021, this Canadian dividend stock has raised its annual dividend by 121%. It is well-positioned to sustain and grow…

Read more »

ETFs can contain investments such as stocks
Dividend Stocks

The 10% Monthly Income ETF That Canadians Should Know About

Hamilton Enhanced Canadian Covered Call ETF (TSX:HDIV) is a very interesting ETF for monthly income investors.

Read more »

senior couple looks at investing statements
Dividend Stocks

BNS vs Enbridge: Better Stock for Retirees?

Let’s assess BNS and Enbridge to determine a better buy for retirees.

Read more »

four people hold happy emoji masks
Dividend Stocks

3 Safe Dividend Stocks to Own in Any Market

Are you worried about a potential market correction? You can hold these three quality dividend stocks and sleep easy at…

Read more »

Canadian dollars in a magnifying glass
Dividend Stocks

This 9% Dividend Stock Is My Top Pick for Immediate Income

Telus stock has rallied more than 6% as the company highlights its plans to reduce debt and further align with…

Read more »

chatting concept
Dividend Stocks

BCE vs. Telus: Which TSX Dividend Stock Is a Better Buy in 2026?

Down almost 50% from all-time highs, Telus and BCE are two TSX telecom stocks that offer you a tasty dividend…

Read more »

pig shows concept of sustainable investing
Dividend Stocks

Your 2026 TFSA Game Plan: How to Turn the New Contribution Room Into Monthly Cash

With the 2026 TFSA limit at $7,000, a simple “set-and-reinvest” plan using cash-generating dividend staples like ENB, FTS, and PPL…

Read more »