Shopify Stock: Here’s What’s Coming Next

SHOP stock continues to be the top-performing Canadian stock this year. Shopify has a few more surprises for us this year.

| More on:

Shopify (TSX:SHOP) stock continues to be among the top-performing TSX Composite components this year. It currently trades at $65.03 per share, with a solid 38.3% gain in 2023 so far. With this, SHOP stock has also outperformed the broader market by a huge margin. The main TSX index has risen only 6.8% on a year-to-date basis.

Before I discuss what could be coming next for Shopify stock, let’s quickly review key factors that were behind its share price movement in recent years.

Shopify stock

Shopify has been one of the most attractive tech stocks since its listing on the Toronto Stock Exchange in 2015. After ending 2015 at $3.56 per share, SHOP stock started a spectacular rally in 2016, which continued for the next few years. By the end of 2021, the Canadian tech stock jumped to $174.17 per share, resulting in an eye-popping 4,792% positive return in six years.

However, this outstanding rally in SHOP stock ran out of steam in 2022 due to various company-specific and macroeconomic factors. Shopify’s revenue growth slowed last year as the coronavirus pandemic-driven demand for its services subsided.

In addition, consistently high inflationary pressures raised the possibility of aggressive interest rate hikes at the start of 2022, triggering a massive crash in tech stocks. Investors remained concerned that economic instability might further deteriorate Shopify’s topline growth trends in the coming quarters. These were some of the key reasons why SHOP stock tanked by 73% in 2022 to become the worst-performing TSX tech stock for the year.

Then, what’s driving it higher this year?

After witnessing a massive value erosion in 2022, SHOP stock is leading the Canadian stock market recovery in 2023. On the one hand, recent signs of easing inflationary pressures have led to renewed buying in many beaten-down growth stocks this year so far. On the other hand, the possibility of a looming recession is still haunting investors, forcing them to stick to fundamentally strong, large-cap tech stocks like Shopify. This could be the main reason why it continues to be the top-performing TSX stock this year.

Can Shopify stock continue soaring?

In 2021, Shopify’s revenue grew positively by 57% YoY (year over year) to US$4.6 billion. Its sales growth in the first three quarters of 2022 slowed to 19.6% YoY. Clearly, subsiding pandemic-related demand has affected its business growth lately. Nonetheless, it’s worth noting that the tech firm is still able to maintain a double-digit YoY sales growth rate even amid inflationary pressures and slowing global economic growth.

Moreover, Shopify has already started reducing its cost burden to prepare for a tougher economic environment while continuing to focus on long-term growth initiatives. Last month, the Canadian tech company announced Commerce Components to make its platform more attractive for large enterprise retailers. With this, Shopify also announced that the American toy company Mattel would soon bring its entire portfolio of brands to the Canadian company’s platform.

That said, economic uncertainties that were haunting investors in 2022 haven’t suddenly disappeared in 2023, as I noted above. That’s why the possibility of SHOP stock remaining volatile in the near term can’t be denied completely. But given its continued focus on long-term growth-oriented efforts, this Canadian growth stock still looks attractive at the current market price to hold for the long term.

The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy. Fool contributor Jitendra Parashar has no position in any of the stocks mentioned.   

More on Tech Stocks

semiconductor chip etching
Tech Stocks

A Leading Tech Stock to Buy in 2026

Shopify (TSX:SHOP) stock stands out as a tech titan that's shaping up to be a big bargain buy in tech.

Read more »

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Dividend Stocks

Canadians Adding U.S. Stocks Right Now: Here’s 1 to Avoid and 1 to Buy

Steer clear of hype-driven turnarounds in favor of steady, cash-generating businesses with pricing power.

Read more »

money goes up and down in balance
Tech Stocks

Nvidia Stock Is Interesting, But Here’s What I’d Buy Instead

Constellation Software (TSX:CSU) stock looks like a bigger bargain in early March.

Read more »

athlete ties shoes before starting to exercise
Dividend Stocks

Chasing Passive Income? These 2 Canadian Dividend Stocks Yield 9% and Can Back It Up

High yields look scary until you separate “cash flow coverage” from “headline yield,” and these two TSX names show both…

Read more »

senior couple looks at investing statements
Tech Stocks

What Canadians Need to Know About Holding U.S. Stocks in a TFSA

Alphabet (NASDAQ:GOOG) is a great U.S. stock and one that's the right fit for a TFSA, especially compared to more…

Read more »

Data center woman holding laptop
Tech Stocks

1 Overhyped Stock That Could Turn $100,000 Into Nothing

A top-performing crypto stock could crash hard and be worthless if volatility spikes under the current market conditions.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

Too Much U.S. Tech? Here’s the TSX Stock I’d Add now

Investors heavy in U.S. tech can diversify with this Canadian AI company benefiting from strong demand and infrastructure spending.

Read more »

man looks worried about something on his phone
Tech Stocks

What’s a Great Tech Stock to Buy Right Now?

Apple (NASDAQ:AAPL) looks like a cheap tech giant worth picking up amid the tech wobbles.

Read more »