Shopify Stock: Here’s What’s Coming Next

SHOP stock continues to be the top-performing Canadian stock this year. Shopify has a few more surprises for us this year.

Shopify (TSX: SHOP) stock continues to be among the top-performing TSX Composite components this year. It currently trades at $65.03 per share, with a solid 38.3% gain in 2023 so far. With this, SHOP stock has also outperformed the broader market by a huge margin. The main TSX index has risen only 6.8% on a year-to-date basis.

Before I discuss what could be coming next for Shopify stock, let’s quickly review key factors that were behind its share price movement in recent years.

Shopify stock

Shopify has been one of the most attractive tech stocks since its listing on the Toronto Stock Exchange in 2015. After ending 2015 at $3.56 per share, SHOP stock started a spectacular rally in 2016, which continued for the next few years. By the end of 2021, the Canadian tech stock jumped to $174.17 per share, resulting in an eye-popping 4,792% positive return in six years.

However, this outstanding rally in SHOP stock ran out of steam in 2022 due to various company-specific and macroeconomic factors. Shopify’s revenue growth slowed last year as the coronavirus pandemic-driven demand for its services subsided.

In addition, consistently high inflationary pressures raised the possibility of aggressive interest rate hikes at the start of 2022, triggering a massive crash in tech stocks. Investors remained concerned that economic instability might further deteriorate Shopify’s topline growth trends in the coming quarters. These were some of the key reasons why SHOP stock tanked by 73% in 2022 to become the worst-performing TSX tech stock for the year.

Then, what’s driving it higher this year?

After witnessing a massive value erosion in 2022, SHOP stock is leading the Canadian stock market recovery in 2023. On the one hand, recent signs of easing inflationary pressures have led to renewed buying in many beaten-down growth stocks this year so far. On the other hand, the possibility of a looming recession is still haunting investors, forcing them to stick to fundamentally strong, large-cap tech stocks like Shopify. This could be the main reason why it continues to be the top-performing TSX stock this year.

Can Shopify stock continue soaring?

In 2021, Shopify’s revenue grew positively by 57% YoY (year over year) to US$4.6 billion. Its sales growth in the first three quarters of 2022 slowed to 19.6% YoY. Clearly, subsiding pandemic-related demand has affected its business growth lately. Nonetheless, it’s worth noting that the tech firm is still able to maintain a double-digit YoY sales growth rate even amid inflationary pressures and slowing global economic growth.

Moreover, Shopify has already started reducing its cost burden to prepare for a tougher economic environment while continuing to focus on long-term growth initiatives. Last month, the Canadian tech company announced Commerce Components to make its platform more attractive for large enterprise retailers. With this, Shopify also announced that the American toy company Mattel would soon bring its entire portfolio of brands to the Canadian company’s platform.

That said, economic uncertainties that were haunting investors in 2022 haven’t suddenly disappeared in 2023, as I noted above. That’s why the possibility of SHOP stock remaining volatile in the near term can’t be denied completely. But given its continued focus on long-term growth-oriented efforts, this Canadian growth stock still looks attractive at the current market price to hold for the long term.

The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy. Fool contributor Jitendra Parashar has no position in any of the stocks mentioned.   

More on Tech Stocks

AI image of a face with chips
Tech Stocks

Thomson Reuters Sells the Majority of Its Print Business as It Bets on AI: Can the Suffering Stock Bounce Back?

Learn how Thomson Reuters recovered from a 62% dip and what the future holds for its major revenue segments.

Read more »

voice-recognition-talking-to-a-smartphone
Dividend Stocks

BCE Just Reported: What $10,000 Could Earn You in Dividends Today

BCE is yielding a very generous 5.2%, as the company's telecom business improves and long-term investments drive growth.

Read more »

woman looks at iPhone
Dividend Stocks

Telus Reset its Dividend: Here’s My Buy, Sell, or Hold Take

Telus’s smaller dividend offers a fresh starting point, but debt reduction has to earn investors’ patience.

Read more »

a person watches a downward arrow crash through the floor
Dividend Stocks

The TSX Dropped 736 Points Thursday: Here’s Why Long-Term Investors Can Stay Calm

Long-term investors can stay calm in the gyrating waters of the stock market by maintaining portfolio diversification and rebalancing periodically.

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

OpenText’s Revenue Fell Again, But Here’s What Investors Could Be Missing

OpenText’s latest results reveal growth beneath falling revenue, with its AI opportunity depending on turning customer demand into stronger earnings.

Read more »

running robot changes direction
Tech Stocks

Lightspeed Stock Drops 14% After Earnings: Here’s Why I’d Buy the Dip

Dax Dasilva explains how better customer deals and AI that tackles merchants’ daily chores could strengthen Lightspeed’s recovery.

Read more »

gift is bigger than the other
Tech Stocks

Holiday Test Ahead: Shopify Forecasts Another 30%-Plus Quarter as Shoppers Gear Up

Shopify forecasts another quarter of 30%-plus revenue growth. Here’s what its holiday outlook means for investors, and which results to…

Read more »

businesswoman meets with client to get loan
Tech Stocks

Your TFSA Doesn’t Need Another Speculative Stock: Here’s the Growth Case for CGI

CGI offers a growth case built on paying clients, rising per-share earnings, and a shrinking share count.

Read more »