Better Buy: WELL Health Stock or Shopify Stock?

WELL Health and Shopify are two of the highest-potential growth stocks in Canada. But which is the best stock to buy now and hold long term?

| More on:

Shopify (TSX:SHOP) is well known as one of the best growth stocks that Canadians can buy. Even with the pullback in 2022, since it went public in May 2015, it’s up 1,960%. WELL Health Technologies (TSX:WELL), meanwhile, has many similarities to Shopify. It’s a high-growth tech stock that’s been executing exceptionally well and has tonnes of growth potential.

In addition to the growth potential that both these stocks have, though, both are also trading well undervalued, especially after 2022, when stocks across the board, particularly in the tech sector, saw major declines.

If you’re wondering which is the best stock to buy now, here’s what to consider before you decide to pull the trigger.

Shopify stock

There’s a reason why Shopify is one of the most popular stocks in Canada. Since going public and earning investors a nearly 2,000% return, Shopify’s stock price has increased at a compound annual growth rate of more than 46.8%.

Today, it has a market cap north of $80 billion, making it considerably larger than WELL Health, which is still a small-cap stock.

Furthermore, in addition to the size of Shopify, it also has a more dominant position in its industry, e-commerce. Both of these factors help Shopify to have less risk, since it already has such an excellent footprint in the industry.

It’s also worth noting that on top of the fact Shopify is one of the leaders in the e-commerce space, the industry also has a tonne of potential to grow for years to come.

So, while Shopify can seem exciting for its rapid and short-term growth potential, it’s also a stock that investors can buy and hold for years, another reason why it’s one of the top stocks in Canada.

Plus, with Shopify trading roughly 70% off the highs it hit in November 2021, investors still have an unbelievable opportunity to buy the stock at an attractive discount.

Over the last three years, Shopify has seen its sales increase from less than $1.6 billion in 2019 to roughly $5.6 billion in 2022 — an increase of 255%.

Furthermore, analysts expect sales will grow more than 18% this year, even with the struggling economy as well as by more than 23% next year.

Therefore, with Shopify stock trading at an enterprise value-to-sales ratio of just 9.6 times, below its three-year average of 25 times, it’s certainly one of the best and highest-potential growth stocks that Canadians can buy now.

WELL Health stock

In the case of WELL Health, while it does have some similarities, such as being an incredibly well-run business and one with years of growth potential, too, there are a lot more differences to consider.

First off, the stock is much smaller than Shopify, with a current market cap of just $1.1 billion. That means WELL has a lot more opportunity for rapid growth since the pace at which a company can expand its business diminishes the larger it gets.

However, while it has higher growth potential over the next few years, smaller businesses that don’t have as dominant a position in their industry also have more risk, which is something crucial investors need to keep in mind.

Nevertheless, WELL is still a highly impressive stock with an incredible track record that sees it constantly outperform analyst expectations. Plus, WELL operates in the healthcare sector, which is much more defensive than e-commerce, especially in the current market environment.

The stock has seen consistent growth from the acquisitions it’s made, even after the tailwinds from the pandemic wore off. Furthermore, not only has it made attractive acquisitions in recent years, but the companies it has acquired have had tonnes of organic growth potential themselves, one of the main reasons why WELL continues to see such impressive and consistent growth.

In fact, in the past three years, it’s actually grown its revenue much faster than Shopify stock, from $32.8 million in 2019 to $569 million in 2022 — an increase of over 1,600%.

Therefore, while both stocks are some of the top companies in Canada and have tremendous growth potential, if I had to give one the edge today, WELL Health stock seems like the slightly better option for most investors.

Fool contributor Daniel Da Costa has positions in Well Health Technologies. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Tech Stocks

ETF is short for exchange traded fund, a popular investment choice for Canadians
Tech Stocks

The 1 Strategic Canadian ETF I’d Make Sure Every TFSA Includes

Discover how to build a successful TFSA portfolio using strategic asset allocation in Canadian ETFs to mitigate risk.

Read more »

rising arrow with flames
Tech Stocks

1 Canadian Stock Supercharged to Surge in 2026

VitalHub crossed $100 million in revenue in 2025 and is building AI tools customers are already paying for. Here is…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Tech Stocks

What the TFSA Fine Print Says About Holding U.S. Stocks

The TFSA protects Canadian gains from tax, but U.S. dividend stocks come with a 15% dividend withholding tax twist most…

Read more »

3 colorful arrows racing straight up on a black background.
Dividend Stocks

3 Canadian Stocks That Could Thrive Even if the Economy Slows

If the TSX hits a softer patch, these three stocks stand out for durable demand, long-cycle work, or exposure to…

Read more »

Canada national flag waving in wind on clear day
Tech Stocks

1 Canadian Stock to Buy Before the Bank of Canada Speaks

BlackBerry is suddenly looking like a real pre-Bank of Canada play, with sticky government and auto customers, plus a turnaround…

Read more »

child looks at variety of flavors at ice cream store
Tech Stocks

What is One of the Best Tech Stocks to Own for the Next Decade?

Constellation Software (TSX:CSU) stock could be one of the best Canadian tech stocks to buy and hold for long term…

Read more »

Woman checking her computer and holding coffee cup
Tech Stocks

Billionaires Are Selling Amazon Stock and Betting on This TSX Stock

Billionaires are trimming Amazon stock and shifting attention to this TSX growth stock that’s gaining momentum.

Read more »

young adult uses credit card to shop online
Tech Stocks

Shopify Just Moved: 2 Canadian Tech Stocks to Buy Next

Shopify’s surge has put Canadian tech back in focus, but OpenText and Lightspeed look like two “next up” ideas with…

Read more »