Could Dollarama Stock Hit $100 by 2024?

With Dollarama stock continuing to fire on all cylinders, could the discount retailer hit $100 a share by the end of 2023?

| More on:

Over the past decade, only a hand full of Canadian stocks have managed to grow rapidly and consistently, earning a compounded annual growth rate (CAGR) of more than 20%. One of those unbelievable stocks is Dollarama (TSX:DOL).

Dollarama is an impressive long-term growth stock that you can own with confidence, as it has performed exceptionally well through many different economic environments.

As the economy expanded and the stock market was in a bull run, Dollarama continued to open new stores and grow its operations. Throughout the pandemic, it also was a top performer, thanks in large part to the fact it’s so defensive.

However, more recently, as the economic environment has deteriorated rapidly, inflation began to surge, and many have been expecting a recession, Dollarama has actually been performing even better.

In 2022 alone, its sales grew by roughly 17%, and its normalized earnings per share (EPS) increased by over 26.5%. So, with Dollarama stock firing on all cylinders, can it reach $100 a share by 2024, and is it worth an investment today?

Dollarama is an unbelievable growth stock

Over the last decade, Dollarama stock is up by 648%, or a CAGR of 22.3%, easily one of the best performances of any Canadian stock. Furthermore, so far, year to date, Dollarama is up by roughly 13%, on pace for a CAGR of nearly 27%.

The impressive performance of the stock should be no surprise, though, given how exceptional Dollarama’s operations have been.

Since the stock is a discount retailer and one of the best-known brands in Canada, it’s only natural that it would see an uptick in popularity, as consumers re-evaluate their spending patterns and budgets.

What makes Dollarama such an attractive business is that it’s both a growth stock and a defensive business. In good economic times, it can continue to grow, because consumers will always be looking to save money and buy essential staples for as cheap as possible.

However, as we’ve seen in the current environment, it can perform even better when the economic environment deteriorates, which is precisely why it’s such an excellent investment to buy and hold for the long haul.

After seeing its sales increase by over 16% last year and its EPS gain over 26%, analysts estimate it can see another 12% increase in sales and a 15.5% increase in EPS this year.

Therefore, while Dollarama’s performance has been spectacular, there is still more potential, especially in the near term, to continue growing rapidly.

Is the discount retailer worth buying today?

Despite the impressive performance of Dollarama, figuring out whether or not the stock can grow to over $100 a share this year is a bit more difficult due to several factors.

First, it will have to continue to perform well and likely meet or even exceed expectations that analysts have for its sales and profitability this year. However, even if it can achieve the growth analysts expect it to, the stock’s performance will also be based on what kind of market conditions we see for the rest of the year.

That’s why it’s so difficult to try and trade stocks in the short term rather than buying and holding them for the long haul.

Nevertheless, if you’re wondering whether the stock could hit $100 this year, it certainly looks achievable. Right now, analysts expect its EPS this year will reach $3.19 and grow to $3.64 next year. Therefore, to get to $100 a share, Dollarama would need to be trading at a forward price-to-earnings (P/E) ratio of 27.5 times.

That certainly seems achievable, considering its current forward P/E ratio is 27.2 times, and its average P/E ratio over the last three and five years has been 25.9 and 24.7 times, respectively, with a high of more than 30 times.

So, while the stock may seem like it’s expensive, it trades with a premium for a reason and is only slightly more expensive than it’s historically traded at.

Therefore, whether or not Dollarama stock makes it to $100 by year-end, if you’re a long-term investor looking for a stock you can buy now and commit to for years, Dollarama is certainly one of the best Canadian stocks you can consider adding to your portfolio today.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

the word REIT is an acronym for real estate investment trust
Dividend Stocks

TFSA Investors: How to Structure a $75,000 Portfolio for Monthly Income

Turn $75,000 in your TFSA into a tax-free monthly paycheque with a diversified mix of steady REITs and a conservative…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How to Use Your TFSA to Earn $575 Per Month in Tax-Free Income

Given their solid performances, high yields, and healthy growth prospects, these two Canadian stocks are ideal for your TFSA to…

Read more »

chart reflected in eyeglass lenses
Dividend Stocks

A Canadian Stock to Watch as 2026 Kicks Off

This Canadian stock is perfectly positioned to benefit from the country’s growth plan and infrastructure spending in 2026.

Read more »

Investor wonders if it's safe to buy stocks now
Dividend Stocks

The Best Canadian Dividend Stocks to Buy and Hold Forever in a TFSA

Here are undervalued TSX dividend stocks TFSA investors can buy hold in December 2025.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Tuesday, December 16

Falling oil and metals prices may weigh on the TSX at the open today, even as investors await BoC governor…

Read more »

Printing canadian dollar bills on a print machine
Stocks for Beginners

Invest $10,000 in This Dividend Stock for $333 in Passive Income

Got $10,000? This Big Six bank’s high yield and steady earnings could turn tax-free dividends into serious compounding inside your…

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

2 Dividend Stocks Worth Owning Forever

These dividend picks are more than just high-yield stocks – they’re backed by real businesses with long-term plans.

Read more »

House models and one with REIT real estate investment trust.
Dividend Stocks

3 Top Canadian REITs for Passive Income Investing in 2026

These three Canadian REITs are excellent options for long-term investors looking for big upside in the years ahead.

Read more »