Better Buy: Shopify Stock or Apple Shares?

Shopify and Apple are wonderful tech titans that Canadian investors should have exposure to.

| More on:

Shopify (TSX:SHOP) and Apple (NASDAQ:AAPL) are some of the best-known tech stocks to Canadian investors. Undoubtedly, shares of both firms have proven their worth so far this year, with shares of both companies off to the races year to date (YTD). At writing, shares of SHOP and AAPL are up 69% and 51% YTD, respectively. That’s respectable. And though the easy gains have been made, investors may have a reason for optimism as each firm looks to flex its muscles in an environment where it’s hard to do so.

Indeed, high rates have acted a bit like gravity on the tech firms. With a massive cash pile, Apple stock is a mega-cap titan that’s been better able to shrug off the force of higher rates. Meanwhile, Shopify has had to go through layoffs. It overhired during the pandemic-era boom. And now, the firm has been trimming the workforce without cutting too heavily into the core business.

Though Apple didn’t engage in mass layoffs like its big-tech rivals, I do think it’s a mistake to think that the behemoth is not making moves to improve efficiencies. It’s a profitability king. The iPhone maker is just not inclined to follow the herd in the big-cap tech scene!

Apple stock: A mega-cap staple for any Canadian portfolio

Undoubtedly, many Canadian investors may already have exposure to Apple stock, either through direct ownership of shares or via an S&P 500 index fund. Some of the more venturous investors may have stakes in the Nasdaq 100 index ETFs (Exchange Traded Funds), which provide even more exposure to Apple shares.

Undoubtedly, AAPL’s rally has made it an even larger contributor to the cap-weighted indices it’s found in. Apple is a nearly a $3 trillion company. That’s a big deal. Though the company has proven that its size is not weighing down its growth.

As Apple continues to innovate while making prudent investments, I think Apple can keep growth alive and continue breaking new market cap milestones. Indeed, the next stop could be $4 trillion, and then $5 trillion. There’s no set finish line. And in that regard, I do view Apple as the company that can keep raising the market cap ceiling, as others look to catch up.

Shopify stock: Canada’s e-commerce darling

Shopify stock is another massive winner this year. Unlike Apple, which recently touched a nice all-time high, SHOP stock remains down around 62% from its all-time high back in late 2021. Analysts and investors may have gotten a bit too excited when lockdowns struck, and e-commerce felt massive tailwinds.

Now that things are normalized, with a potential recession, it seems like the perfect 2020-21 tailwind has turned into the perfect headwind. Shopify boomed, then it busted. As shares heal, I do think there’s value in betting on the company’s comeback. It’s stepping away from logistics and is looking to new frontiers in the wild world of commerce.

In any case, e-commerce is here to stay, and Shopify is likely to play a huge role in the numerous digital storefronts of the future. With newfound momentum behind it and hopes for a shallow recession, Shopify stock may very well have a pathway to $100 per share.

Better buy: Apple or Shopify stock?

Both names have had a good run. If I had to choose one, I’d go with Apple stock. Why? Apple Vision Pro is a VR/AR headset that could be the breakthrough we’ve been waiting for. If it is, there’s no telling what the next stop will be for the tech giant.

Fool contributor Joey Frenette has positions in Apple. The Motley Fool has positions in and recommends Shopify. The Motley Fool recommends Apple. The Motley Fool has a disclosure policy.

More on Tech Stocks

young adult uses credit card to shop online
Tech Stocks

1 Growth Stock Down X% in 2026 to Buy and Hold

Given its solid fundamentals, healthy growth prospects, and discounted stock price, Shopify could deliver superior returns over the next three…

Read more »

chip with the letters "AI" on it
Tech Stocks

What Is One of the Best Tech Stocks to Own for the Next 10 Years?

Uncover the challenges and opportunities in tech development as AI ecosystems evolve over the next 10 years.

Read more »

young people stare at smartphones
Dividend Stocks

Telus vs. Rogers: 1 Canadian Telecom Stock I’d Buy Today

Rogers may not flash a 9% yield like TELUS, but its improving balance sheet and cheaper valuation look more compelling…

Read more »

Piggy bank on a flying rocket
Tech Stocks

The Lesser-Known Habits That Most TFSA Millionaires Share

Most TFSA millionaires share a few overlooked habits. Here is what they do differently, and how a stock like Kraken…

Read more »

warehouse worker takes inventory in storage room
Tech Stocks

3 Stocks I Loaded Up on Last Year for Long-Term Wealth

Understand the impact of recent geopolitical shifts on stocks and how they may influence future markets and generate wealth for…

Read more »

Young adult concentrates on laptop screen
Tech Stocks

How Much Should a 20-Year-Old Canadian Have in Their TFSA to Retire?

Start building wealth with your TFSA at 20. Understand how investment choices can secure your financial future without taxes.

Read more »

truck transport on highway
Dividend Stocks

2 Canadian Stocks to Buy if the TSX Hits a New High

The TSX is within striking distance of its all-time high.

Read more »

investor looks at volatility chart
Tech Stocks

Prediction: The Dip in This TSX Stock Is a Buying Opportunity

Shopify’s big pullback could be a chance to buy a still-fast-growing platform while sentiment cools.

Read more »