Better Buy: Shopify Stock or Apple Shares?

Shopify and Apple are wonderful tech titans that Canadian investors should have exposure to.

| More on:

Shopify (TSX:SHOP) and Apple (NASDAQ:AAPL) are some of the best-known tech stocks to Canadian investors. Undoubtedly, shares of both firms have proven their worth so far this year, with shares of both companies off to the races year to date (YTD). At writing, shares of SHOP and AAPL are up 69% and 51% YTD, respectively. That’s respectable. And though the easy gains have been made, investors may have a reason for optimism as each firm looks to flex its muscles in an environment where it’s hard to do so.

Indeed, high rates have acted a bit like gravity on the tech firms. With a massive cash pile, Apple stock is a mega-cap titan that’s been better able to shrug off the force of higher rates. Meanwhile, Shopify has had to go through layoffs. It overhired during the pandemic-era boom. And now, the firm has been trimming the workforce without cutting too heavily into the core business.

Though Apple didn’t engage in mass layoffs like its big-tech rivals, I do think it’s a mistake to think that the behemoth is not making moves to improve efficiencies. It’s a profitability king. The iPhone maker is just not inclined to follow the herd in the big-cap tech scene!

Apple stock: A mega-cap staple for any Canadian portfolio

Undoubtedly, many Canadian investors may already have exposure to Apple stock, either through direct ownership of shares or via an S&P 500 index fund. Some of the more venturous investors may have stakes in the Nasdaq 100 index ETFs (Exchange Traded Funds), which provide even more exposure to Apple shares.

Undoubtedly, AAPL’s rally has made it an even larger contributor to the cap-weighted indices it’s found in. Apple is a nearly a $3 trillion company. That’s a big deal. Though the company has proven that its size is not weighing down its growth.

As Apple continues to innovate while making prudent investments, I think Apple can keep growth alive and continue breaking new market cap milestones. Indeed, the next stop could be $4 trillion, and then $5 trillion. There’s no set finish line. And in that regard, I do view Apple as the company that can keep raising the market cap ceiling, as others look to catch up.

Shopify stock: Canada’s e-commerce darling

Shopify stock is another massive winner this year. Unlike Apple, which recently touched a nice all-time high, SHOP stock remains down around 62% from its all-time high back in late 2021. Analysts and investors may have gotten a bit too excited when lockdowns struck, and e-commerce felt massive tailwinds.

Now that things are normalized, with a potential recession, it seems like the perfect 2020-21 tailwind has turned into the perfect headwind. Shopify boomed, then it busted. As shares heal, I do think there’s value in betting on the company’s comeback. It’s stepping away from logistics and is looking to new frontiers in the wild world of commerce.

In any case, e-commerce is here to stay, and Shopify is likely to play a huge role in the numerous digital storefronts of the future. With newfound momentum behind it and hopes for a shallow recession, Shopify stock may very well have a pathway to $100 per share.

Better buy: Apple or Shopify stock?

Both names have had a good run. If I had to choose one, I’d go with Apple stock. Why? Apple Vision Pro is a VR/AR headset that could be the breakthrough we’ve been waiting for. If it is, there’s no telling what the next stop will be for the tech giant.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has positions in Apple. The Motley Fool has positions in and recommends Shopify. The Motley Fool recommends Apple. The Motley Fool has a disclosure policy.

More on Tech Stocks

A worker uses a laptop inside a restaurant.
Tech Stocks

This E-Commerce Stock Could Be a Better Growth Play Than Amazon

Let's dive into a rather intriguing thesis that Shopify (TSX:SHOP) could be a better growth stock than Amazon (NASDAQ:AMZN) from…

Read more »

Person uses a tablet in a blurred warehouse as background
Tech Stocks

2 Canadian AI Stocks Poised for Significant Gains

Here are two top AI stocks long-term investors may want to consider before the end of the year.

Read more »

woman looks at iPhone
Dividend Stocks

Retirees: Is TELUS Stock a Risky Buy?

TELUS stock has long been a strong dividend provider, but what should investors consider now after recent earnings?

Read more »

Car, EV, electric vehicle
Tech Stocks

Better Electric Vehicle (EV) Stock: Magna International vs. Rivian

Rivian (NASDAQ:RIVN) is growing quickly, but Magna International (TSX:MG) is more profitable.

Read more »

Canadian Dollars bills
Tech Stocks

Invest $30,000 in 2 TSX Stocks, Create $9,265.20 in Passive Income

If you're only going to invest in two TSX stocks, invest in these top choices that have billionaires backing them…

Read more »

Start line on the highway
Tech Stocks

3 Beginner-Friendly Stocks Perfect for Canadians Starting Out Now

Are you new to investing in the stock market? Here are three Canadian companies that are perfect to get you…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

Step Aside, BlackBerry: This AI Stock Is the Real Deal for Canadian Investors

Down 60% since 2016, BlackBerry stock remains a high-risk investment for investors due to its tepid sales and negative profit…

Read more »

cryptocurrency, crypto, blockchain
Tech Stocks

2 Stocks to Hold Instead of Bitcoin in 2025

Investors with a high-risk appetite can consider increasing exposure to stocks such as MicroStrategy and Coinbase to benefit from the…

Read more »