Aritzia Stock Just Plunged 24%: What Happened, and Is it a Buy Today?

Aritzia (TSX:ATZ) stock took a massive hit but may be entering deeper value territory.

| More on:

Oh boy, was it a bad end to the week for shares of Aritzia (TSX:ATZ), which tumbled around 24% in a single day following the release of the company’s latest quarterly earnings results. Indeed, the winds of recession seem to be felt by the women’s clothing retailer, with consumer traffic supposedly slowing down.

As a discretionary retailer (a retailer of nice-to-have goods), the slowdown should really have come as no surprise. However, given how much damage had already been done to the stock going into the number, I think the post-earnings plunge was a bit of a shocker.

Women's fashion boutique Aritzia is a top stock to buy in September 2022.

Source: Getty Images

Just how low can Aritzia stock go, as Canada moves closer to the next economic downturn?

It remains to be seen. Regardless, I think the dip may have opened a nice window of opportunity for contrarians willing to go against the grain, as most others find reasons to hit the sell button on the battered retailer.

Though there may not be a whole lot of catalysts up ahead, I think Aritzia’s long-term growth prospects have not changed a heck of a lot. Regardless, discretionary stocks tend to boom when times are good, and consumers are willing to open up their wallets, only to bust when it comes time to tighten the purse strings.

Fortunately, the Aritzia brand still seems robust and positioned for continued growth, as management looks to expand its footprint beyond Canada. When it comes to the long game, it’s all about brand affinity.

In that regard, few mid-cap stocks (ATZ stock boasts a $2.947 billion market cap at the time of writing) have the potential to build brand power over time as Aritzia has. Indeed, it is not easy to build a brand that’s able to jolt margins. Regardless, investors willing to look beyond the rough quarter (and tough ones to come) may be in a spot to get Aritzia stock at a pretty reasonable multiple ahead of what could be a prosperous next 10 years.

Aritzia’s numbers weren’t pretty. But let’s not hit the panic button just yet

The company saw revenue growth stall, while profit sunk 47.5% for the first quarter. Undoubtedly, that’s a steep and seemingly alarming fall. However, I think the market pendulum has “overswung” to the pessimistic side! It doesn’t matter how fashionable the wears are this time of year; few firms have been able to resist the macro headwinds, especially the discretionaries.

After such a big drop to lows not seen since before the 2020 stock market crash, I think Aritzia is entering deep-value territory. As inflation pressures ease and consumers begin feeling confident again, I think Aritzia could be able to deliver a comeback quarter. After that, many of us will probably forget about the ugly first quarter.

Like it or not, Aritzia stock is on the discount rack. And as fickle as fashion can be, I think value hunters and long-term growth hunters ought to give the stock a second look right here. I think it’s a buy.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Aritzia. The Motley Fool has a disclosure policy.

More on Investing

a person watches stock market trades
Stocks for Beginners

Why Smart Canadian Investors Are Watching These 3 Stocks Right Now

These three TSX names are on investors’ watchlists because each has a real catalyst, real growth, and just enough proof…

Read more »

four people hold happy emoji masks
Dividend Stocks

Love Income Stocks? This High-Yield Alternative to Telus Might be Worth a Look

Alaris Equity Partners Income Trust offers a high-yield of 6.6%, with the benefits of diversification, strong returns, and growth.

Read more »

hand stacks coins
Dividend Stocks

3 Canadian Dividend Stocks Whose Passive Income Just Keeps Climbing

Here's a group of Canadian dividend stocks investors can look to buying on dips for growing passive income.

Read more »

Forklift in a warehouse
Dividend Stocks

2 TFSA Dividend Stocks I’d Lock In Now for Long-Term Income

TFSA investors: Shield high-yield REIT income from taxes forever. Lock in SmartCentres REIT (6.6% yield) & Granite REIT now for…

Read more »

real estate and REITs can be good investments for Canadians
Dividend Stocks

2 Top Canadian Stocks to Buy if Rates Stay Higher for Longer

These two high-yield TSX lenders look built for “higher-for-longer” rates, with dividends supported by earnings and loans that can reprice.

Read more »

Canada national flag waving in wind on clear day
Tech Stocks

1 Canadian Stock to Buy Before the Bank of Canada Speaks

BlackBerry is suddenly looking like a real pre-Bank of Canada play, with sticky government and auto customers, plus a turnaround…

Read more »

Start line on the highway
Investing

5 TSX Stocks That Could Be a Great Starting Point for New Canadian Investors

These TSX stocks offer stability, consistent income through dividends, and moderate but reliable long-term growth to new investors.

Read more »

Concept of multiple streams of income
Dividend Stocks

3 Ultra-High-Yield Dividend Stocks I’m Still Buying

These three TSX high-yielders try to back up their payouts with real cash flow, not just a flashy headline yield.

Read more »