Aritzia Stock Just Plunged 24%: What Happened, and Is it a Buy Today?

Aritzia (TSX:ATZ) stock took a massive hit but may be entering deeper value territory.

| More on:
Women's fashion boutique Aritzia is a top stock to buy in September 2022.

Source: Getty Images

Oh boy, was it a bad end to the week for shares of Aritzia (TSX:ATZ), which tumbled around 24% in a single day following the release of the company’s latest quarterly earnings results. Indeed, the winds of recession seem to be felt by the women’s clothing retailer, with consumer traffic supposedly slowing down.

As a discretionary retailer (a retailer of nice-to-have goods), the slowdown should really have come as no surprise. However, given how much damage had already been done to the stock going into the number, I think the post-earnings plunge was a bit of a shocker.

Just how low can Aritzia stock go, as Canada moves closer to the next economic downturn?

It remains to be seen. Regardless, I think the dip may have opened a nice window of opportunity for contrarians willing to go against the grain, as most others find reasons to hit the sell button on the battered retailer.

Though there may not be a whole lot of catalysts up ahead, I think Aritzia’s long-term growth prospects have not changed a heck of a lot. Regardless, discretionary stocks tend to boom when times are good, and consumers are willing to open up their wallets, only to bust when it comes time to tighten the purse strings.

Fortunately, the Aritzia brand still seems robust and positioned for continued growth, as management looks to expand its footprint beyond Canada. When it comes to the long game, it’s all about brand affinity.

In that regard, few mid-cap stocks (ATZ stock boasts a $2.947 billion market cap at the time of writing) have the potential to build brand power over time as Aritzia has. Indeed, it is not easy to build a brand that’s able to jolt margins. Regardless, investors willing to look beyond the rough quarter (and tough ones to come) may be in a spot to get Aritzia stock at a pretty reasonable multiple ahead of what could be a prosperous next 10 years.

Aritzia’s numbers weren’t pretty. But let’s not hit the panic button just yet

The company saw revenue growth stall, while profit sunk 47.5% for the first quarter. Undoubtedly, that’s a steep and seemingly alarming fall. However, I think the market pendulum has “overswung” to the pessimistic side! It doesn’t matter how fashionable the wears are this time of year; few firms have been able to resist the macro headwinds, especially the discretionaries.

After such a big drop to lows not seen since before the 2020 stock market crash, I think Aritzia is entering deep-value territory. As inflation pressures ease and consumers begin feeling confident again, I think Aritzia could be able to deliver a comeback quarter. After that, many of us will probably forget about the ugly first quarter.

Like it or not, Aritzia stock is on the discount rack. And as fickle as fashion can be, I think value hunters and long-term growth hunters ought to give the stock a second look right here. I think it’s a buy.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Aritzia. The Motley Fool has a disclosure policy.

More on Investing

Man holds Canadian dollars in differing amounts
Dividend Stocks

Invest $10,000 in This Dividend Stock for $697 in Passive Income

This top passive-income stock in Canada highlights how disciplined cash flows can translate into real income from a $10,000 investment.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Retirement

CRA: Here’s the TFSA Contribution for 2026, and Why January Is the Best Time to Use it

January 2026 gives you fresh TFSA room, and Brookfield can be a straightforward “core compounder” idea if you’re willing to…

Read more »

woman checks off all the boxes
Dividend Stocks

This Stock Could Be the Best Investment of the Decade

This stock could easily be the best investment of the decade with its combination of high yield, high growth potential,…

Read more »

3 colorful arrows racing straight up on a black background.
Dividend Stocks

TSX Touching All-Time Highs? These ETFs Could Be a Good Alternative

If you're worried about buying the top, consider low-volatility or value ETFs instead.

Read more »

Investor reading the newspaper
Dividend Stocks

Your First Canadian Stocks: How New Investors Can Start Strong in January

New investors can start investing in solid dividend stocks to help fund and grow their portfolios.

Read more »

Piggy bank on a flying rocket
Dividend Stocks

1 Canadian Dividend Stock Down 37% to Buy and Hold Forever

Since 2021, this Canadian dividend stock has raised its annual dividend by 121%. It is well-positioned to sustain and grow…

Read more »

ETFs can contain investments such as stocks
Dividend Stocks

The 10% Monthly Income ETF That Canadians Should Know About

Hamilton Enhanced Canadian Covered Call ETF (TSX:HDIV) is a very interesting ETF for monthly income investors.

Read more »

senior couple looks at investing statements
Dividend Stocks

BNS vs Enbridge: Better Stock for Retirees?

Let’s assess BNS and Enbridge to determine a better buy for retirees.

Read more »