The Stock Market May Be Bad Now, But Wait Until September

The stock market may be down, but it could drop even further in September, as the September Effect takes hold. Here’s how to prepare.

| More on:

It’s been a rough year for investors in 2023. The TSX today has improved from the 52-week lows in the 18,000 range, now above 20,000, as of writing. Yet that could all turn around, and likely will, come September.

Why September?

It’s long been acknowledged that there is a “September Effect” in the markets. Think about the recent few years, and you’ll see what I mean. It’s true that stocks went through a rally during the pandemic. But when September 2021 hit, the market started to get a bit shaky.

The stock market started to show signs of weakness in the areas that did well during the pandemic. This especially happened around tech stocks. Lightspeed Commerce (TSX:LSPD), for example, dropped suddenly by 30% from a short-seller report. It still hasn’t recovered from that.

From the end of August to mid-September 2021, shares dropped on the TSX by 3%. In 2022, it happened again, with shares in September dropping by about 7%. As for this year, there was already a major dip in July once interest rates came out. Yet with September around the corner, there are many factors that could influence another drop.

The September Effect

Whether there’s an actual reason for the September Effect is up for debate. It’s merely a market anomaly that seems to happen even in a strong market. There are numerous theories about why this happens.

One such theory is that there is a seasonal behavioural bias in September, as investors start making portfolio changes. This allows managers to cash in at the end of summer ahead of the third trading quarter close. Therefore, institutional investors can lock in profits before the end of the year, or harvest tax losses.

Retail investors also have their place, as many individual investors choose September to liquidate stocks and use the cash for numerous reasons. It might be to pay for the summer vacations they enjoyed or to offset the price of their children’s school supplies. This trend leads to a turn in market sentiment, leading to a lower stock market.

Yet there is one very real part of the 2023 potential for a September Effect: interest rates.

A rate hike and how to manage it

The next rate hike by the Bank of Canada could come down in September, and it’s likely that it will. This could also lead to another drop in the stock market, similar to what we saw back in July. This should lead to an even further drop in the TSX. So, if 2021 was bad and 2022 was worse, then 2023 could be the worst.

That being said, this could identify a market bottom that investors may want to look out for! It’s also why now could be a great time to add some stocks to your watchlist and see if they drop by 5% or more. You can then gain a great deal!

Just keep it safe. Stay with essential stocks such as utilities, infrastructure, or others. A great option right now would be Canadian Pacific Kansas City (TSX:CP). CP stock is still near all-time highs, so a drop would bring in easy access to quick returns. Plus, with the acquisition of Kansas City Southern Railway, there are a lot of further returns coming the company’s way.

Bottom line

While the stock market could drop again in September, there are always opportunities to be had. Simply start preparing if you want to get in on a deal, and this September Effect could create some significant returns by October.

Fool contributor Amy Legate-Wolfe has positions in Canadian Pacific Railway and Lightspeed Commerce. The Motley Fool recommends Canadian Pacific Kansas City and Lightspeed Commerce. The Motley Fool has a disclosure policy.

More on Stocks for Beginners

Dividend Stocks

3 Canadian Stocks to Buy for a “Pay Me First” Portfolio

A “pay me first” portfolio focuses on dividends that are supported by real cash flow, not headline yields.

Read more »

Bank of Canada Governor Tiff Macklem
Dividend Stocks

The Bank of Canada Speaks Up Again: Here’s What to Buy for a TFSA Now

With rates steady, a balanced TFSA can blend dependable income, a discounted yield opportunity, and long-run growth.

Read more »

young people dance to exercise
Stocks for Beginners

This “Set-it-and-Forget-it” ETF Could Make You a Multi-Millionaire With Almost No Effort

This set-it-and-forget-it ETF tracks the S&P 500 and shows how long‑term investors can build millionaire‑level wealth with almost no effort.

Read more »

three friends eat pizza
Dividend Stocks

A 5.9% Dividend Stock Paying Out Monthly Cash

Boston Pizza’s royalty fund turns restaurant sales into monthly cash, offering a simpler income model than owning a full restaurant…

Read more »

heavy construction machines needed for infrastructure buildout
Stocks for Beginners

Canada’s Infrastructure Boom Is Coming, and the Time to Invest Is Now

Canada’s infrastructure push is already showing up in Badger’s results, and 2026 could be even bigger.

Read more »

moving into apartment
Dividend Stocks

The Perfect TFSA Stock: A 6.7% Yield With Monthly Paycheques

Northview Residential REIT offers monthly TFSA income with an improving operating story, while still trading below book value.

Read more »

pregnant mother juggles work and childcare
Stocks for Beginners

What’s the Average TFSA Balance at Age 30 for Canadians — and How to Grow Yours

If your TFSA feels behind at 30, these three TSX growth stocks show how consistency plus strong businesses can close…

Read more »

a man relaxes with his feet on a pile of books
Dividend Stocks

3 of the Best Canadian Stocks for a Buy and Hold in a TFSA

Here are three of the best buy and hold Canadian stocks for TFSA investors, offering stability, dividends, and long‑term growth.

Read more »