SHOP Stock: Buy, Sell, or Hold?

Given the impressive move Shopify (TSX:SHOP) has made thus far in 2023, is SHOP stock is a buy, sell, or hold?

| More on:

We’re now past the halfway mark of 2023, and most investors have an idea as to which sectors may be worth sticking with through the remainder of the year. However, one sector that continues to garner interest from growth investors remains e-commerce stocks. Companies like Shopify (TSX:SHOP) have performed very well on a year-to-date basis, blowing away many investors’ expectations, given how rough 2022 was.

Let’s dive into whether Shopify represents a buy, sell or hold at this point in the cycle. Indeed, it’s difficult to discern whether SHOP stock is on the uptrend amid a fresh bull market rally or if this is just a pop before another leg lower ahead of a potential recession.

What do Shopify’s Q2 results suggest? 

In order to look forward to what the future has in store for SHOP stock, sometimes it’s best to look at how the company has performed in the past. Shopify recently declared its second-quarter (Q2) results, and analysts are not cheery about the company following its earnings, given the fact that Shopify missed on the bottom line, reporting a loss per share of roughly -$0.14, compared to expected earnings per share of $0.06.

These results were doubly disappointing, considering Shopify has been focused on cutting costs over the past two quarters. These efforts have borne fruit. However, it’s clear that Shopify has more work to do to bring costs in line with the market’s expectations. The fact that Shopify lost US$1.3 billion while cutting 20% of its workforce doesn’t signal that its cost control efforts are effective, at least not yet.

That said, with revenue still trending higher, and the company continuing to prove it can grow through periods of uncertainty, there is plenty to like about Shopify’s prospects moving forward. Right now, the outlook for this company is about as murky as it gets. But for those who have followed Shopify for any period of time, it’s these periods of uncertainty that have proven to be the best buying opportunities for this long-term growth gem.

Bottom line

Shopify has always been focused on integrating advancements in technology into their business. As their latest upgrade, they have now implemented Google Cloud AI (artificial intelligence). Merchants can now advance search and browse experiences utilizing Google Cloud’s Discovery AI solution. Some of the unique features include AI-powered browsing, AI-driven personalization capability, AI recommendations, advanced privacy and security, and Google Cloud Retail Search. 

Should these growth initiatives translate into both revenue and earnings-per-share growth, there’s plenty of upside potential on the horizon for SHOP stock. Investors want to see profitable growth, and that remains the key question for the company right now. In my view, I think SHOP stock remains a hold for now but a long-term buy, and I’d be interested in this stock on any major dips moving forward.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Tech Stocks

Person uses a tablet in a blurred warehouse as background
Tech Stocks

Missed Out on Nvidia? My Best AI Stocks to Buy and Hold

AI’s next winners may not be the loudest names. Look for steady, cash-generating software businesses that quietly compound.

Read more »

AI concept person in profile
Tech Stocks

The AI Boom Everyone’s Talking About—and How Canadians Can Profit

Thomson Reuters (TSX:TRI) took a hit on Tuesday as investors feared what AI could do to software.

Read more »

diversification is an important part of building a stable portfolio
Tech Stocks

Undervalued Canadian Stocks to Buy Now

Markets are getting unruly and there are plenty of opportunities for contrarian investors. Here are two Canadian stocks that look…

Read more »

Bitcoin
Tech Stocks

Here’s Why I Wouldn’t Touch This Meme Stock With a 10‑Foot Pole

Bitfarms can trade like a meme stock because the Bitcoin price and headlines drive it more than steady business fundamentals.

Read more »

Data center woman holding laptop
Tech Stocks

2 Overhyped Stocks That Could Turn $100,000 Into Nothing

Crypto-and-AI “theme” stocks can look inevitable in good markets, but they can break fast when sentiment or financing turns.

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

Step Aside, Nvidia: This AI Stock is the Real Deal for Canadians in the Know

Nvidia is the AI superstar, but supply-chain winners like Celestica can benefit as data-centre spending scales behind the scenes.

Read more »

Map of Canada showing connectivity
Tech Stocks

TFSA Top-Up Time: 1 Canadian Software Stock Worthy of Your New $7,000

Constellation Software (TSX:CSU) might be a bargain after a 51% haircut.

Read more »

Bitcoin
Tech Stocks

2 Risky Stocks That Could Send Your $100,000 Investment to $0

These risky stocks can spike fast, but they can also implode if cash, debt, or demand turns against them.

Read more »