Millennial Investors: You and Shopify Stock Are Made for Each Other

Shopify (TSX:SHOP) stock won’t stay depressed for too long, especially as it introduces new AI innovations for merchants.

| More on:

Younger Canadian investors, like millennials, should be thinking about growth, even as interest rates continue to climb. Of course, growth in the future isn’t as meaningful if rates are through the roof. However, rates won’t stay hot forever. Eventually, inflation will give central banks (like the Federal Reserve in the U.S. or the Bank of Canada here in Canada) permission to ease off on rate hikes and possibly consider cuts at some point in the future!

For now, higher rates seem here to stay, at least for the next year or so. Companies need to get serious about profitability. And though rates may seem bad for the market’s top growers, I think it could be a pretty big positive.

Why? Higher rates have been a wake-up call for companies that have been spending recklessly, with less consideration for the returns on invested capital (ROIC).

Indeed, promising growth way into the future is easy to do. Actually, having a game plan and steady cost controls in place is hard. With high rates, one must find the incentive to grow efficiently rather than throwing money at any hot trend. Undoubtedly, the rise of artificial intelligence (AI) has been a potential area of investment for firms looking to drive productivity while minimizing expenses.

This is not to say that robots are going to replace humans anytime soon. However, I think investors should take the rise of AI seriously rather than dismissing it as some sort of short-lived fad. Indeed, it’s not like cryptocurrencies, a novel asset that may not be able to be a cash cow for everyday companies.

Happy shoppers look at a cellphone.

Source: Getty Images

Shopify stock: A must-own for millennials and other young investors?

At this juncture, I view e-commerce firm Shopify (TSX:SHOP) as one Canadian firm that’s taking AI seriously. Of course, Shopify isn’t an AI pure-play by any stretch of the imagination. Still, AI could help it bolster growth while helping it enhance margins over time.

What’s one way that Shopify could use generative AI to grow?

New tools for merchants could give the company yet another edge over the peer group. As a digital merchant, you could build a site anywhere. However, they want to use Shopify for the rich tools and ease of use. With AI aboard, I think Shopify’s advantage over rivals is that much more pronounced.

Back in July, Shopify shed more light on AI initiatives moving forward. AI chatbots for merchants and other intriguing tools could really help drive Shopify stock’s relief rally to the next level.

Although Shopify stock’s rally seems to be running out of steam for the late summer, I think the recent dip is more than buyable for young investors who seek to beat the markets over the next decade and beyond. The stock’s latest 13.6% slip off 52-week highs is a gift in my books.

Does that mean Shopify stock can’t plunge violently going into year-end?

Of course not. Shopify stock is at risk of giving back much of the gains it enjoyed this year. As markets sour on growth plays like Shopify again, it’s the millennial group that should be ready, waiting, and willing to be a net buyer of the dip.

Bottom line

At the end of the day, Shopify is one of Canada’s most innovative companies, and with that, it deserves to trade at a hefty premium! At around 12 times price to sales, I don’t think the premium is all that large right now.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Tech Stocks

Abstract technology background image with standing businessman
Tech Stocks

1 Canadian Company Set to Make a Fortune From the $725B Data Centre Buildout

AI data centres are exploding with a $725B hyperscaler spend. Canadian transformer titan Hammond Power Solutions (TSX:HPS.A) hit record sales…

Read more »

semiconductor chip etching
Tech Stocks

This Stellar Canadian Stock Is Up 341% This Past Year and There’s More Growth Ahead

This Canadian stock has surged approximately 341%. Moroever, the stock has more growth ahead driven by AI-led tailwinds.

Read more »

Young adult concentrates on laptop screen
Dividend Stocks

What’s the Average TFSA Balance at Age 30 in Canada?

Explore the benefits of a TFSA in Canada. Discover how to maximize your savings and investment potential for the 2026…

Read more »

Person uses a tablet in a blurred warehouse as background
Tech Stocks

1 Standout Growth Stock Worth Buying Today and Holding for the Long Haul

Investors looking for a large-cap growth stock with sustainable upside over the coming decade or more have one stock that…

Read more »

young adult uses credit card to shop online
Tech Stocks

Some of the Most Compelling Tech Stocks to Consider Buying in 2026

These three Canadian tech stocks are building strong momentum in 2026.

Read more »

AI concept person in profile
Tech Stocks

This Canadian Stock Is 50% Cheaper Today But It’s a Forever Hold

Learn why Topicus.com stock is currently 50% cheaper and why this could be a great buying opportunity for investors.

Read more »

stock chart
Tech Stocks

The Best TSX Stock to Buy Before it Recovers

Shopify (TSX:SHOP) looks like it could be oversold and overdue for more of a relief bounce.

Read more »

visualization of a digital brain
Tech Stocks

The Canadian Companies at the Heart of the AI Infrastructure Buildout

These Canadian stocks are quietly powering the AI revolution behind the scenes.

Read more »