Can You Guess the 10 Most Popular Canadian Stocks? (If You Own Them, You Might Be Losing Out.)

The list is woefully predictable.

| More on:
A celebrity is photographed on a red carpet.

Source: Getty Images

My fellow Canadian investors,

I’ve never been more aware that … we need help.

You see, Morningstar recently published an article called “10 Most Popular Stocks in Canada in 2023.”

And frankly, my entire team of analysts at Motley Fool Canada was disheartened after reading it.

The list included five Canadian banks, two telecoms, one pipeline company, one life insurance company, and one technology company by the name of “Apple.” Ever heard of it?

All household names. All big, boring … and, I suppose, beautiful companies. At least in the eyes of most Canadian investors.

No Constellation Software (TSX: CSU), a company my team would argue is the best in the land. (The stock is up 302% since we recommended it in our flagship service, Stock Advisor Canada. The TSX return in the same time period? 52%.)

No Brookfield-anything – a collection of companies that offer global intrigue.

No energy representation.

No small caps.

No nothing outside of what you might find in the top 10 holdings of any ol’ generic Canadian index fund. An index that hasn’t exactly blown the barn doors off when it comes to providing a return we’d deem satisfactory over the past, oh, decade.

Meet The Motley Fool Canada

My name is Iain Butler, and I’m the Chief Investment Officer here at Motley Fool Canada. I’m not saying that we’ve never recommended any of the stocks on Morningstar’s list. There’s definitely some overlap.

But if Morningstar’s list is truly indicative of the tunnel vision that most Canadian investors seem to have, then my goodness … we are here to open your eyes to a world of possibility that you might think only exists for “other” investors.

My Foolish friend, the world of investing is your oyster! And while I’ve no issue with Canadian bank stocks, for instance, they aren’t the be-all-and-end-all that they might have been earlier in their lifecycles.

Rather than going back to the well for bank stocks, Stock Advisor Canada regularly reveals timely Canadian and U.S. stock recommendations to our growing group of members. We do this every month.

And over the past decade, our average returns have outperformed the TSX by 30 percentage points.

How to Start Investing With Stock Advisor Canada

Admittedly, you might find joining an investment advisory service a bit intimidating. 

To that I say, fear not.

For one, if you give Stock Advisor Canada a try and decide it’s not for you, that’s fine. Simply cancel within 30 days and you’ll receive every penny of your membership fee back.

More importantly, though, we’ve just released our list of Starter Stocks for 2024 – stocks we think every Canadian should own this year.

Ten companies. Five Canadian. Five U.S.

Exactly zero appear in the aforementioned “most popular” list.

Taken together, these stocks provide a wonderful way to begin investing in promising businesses that span industries and geographies the world over. They are a blueprint for success with Stock Advisor Canada: You don’t ever have to wonder where to start.

I usually leave these kinds of “sales-y” messages to my colleagues, but I was so taken aback by what’s popular among my fellow Canadian investors that I simply had to shout from the rooftops that there’s a better way.

Please join me. Join us. Become a Fool today!

Foolishly yours,
Iain Butler, CFA
Chief Investment Advisor, Motley Fool Canada

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Iain Butler has no position in any of the stocks mentioned. The Motley Fool recommends Apple and Constellation Software. The Motley Fool has a disclosure policy. Curious about the stocks listed in the Morningstar article? They are TD Bank, Royal Bank of Canada, Enbridge, Bank of Nova Scotia, BCE, Apple, Telus, Bank of Montreal, CIBC, and Manulife Financial.

More on Stocks for Beginners

Profit dial turned up to maximum
Dividend Stocks

This 7% Dividend Stock on the TSX is Worth Watching

With this superb TSX stock now trading at the bottom of its 52-week range, it's certainly a dividend stock you'll…

Read more »

bulb idea thinking
Energy Stocks

This Stock Is Miles Ahead of Its Industry: Is It a Buy Now?

This stock has proven to be well worth the investment, especially at a time with increasing demand for clean energy…

Read more »

edit Colleagues chat over ketchup chips
Stocks for Beginners

3 Reasons NFI Stock Looks Like a Screaming Buy

NFI (TSX:NFI) stock has seen shares rise higher and higher, most recently after first-quarter earnings that saw its backlog swell.

Read more »

Bad apple with good apples
Dividend Stocks

Safe and Sound Stocks for Canadians: My Top 5 Choices

Want some of the best stocks for Canadians right now? Here's my top 5 list of stocks to buy today…

Read more »

stock data
Stocks for Beginners

1 Stock to Steer Clear of

TFI stock (TSX:TFII) has seen shares drop by 18% after earnings, but unfortunately it doesn't look like the first quarter…

Read more »

A bull outlined against a field
Stocks for Beginners

2 Top Bargain Stocks Ready for a Bull Run

These two top Canadian stocks look undervalued right now but might not remain cheap for very long.

Read more »

Redwood trees stretch up to the sunlight.
Dividend Stocks

2 Fantastic Growth Stocks to Buy Right Now

These two growth stocks aren't your average growth stocks, as shares rise higher and higher after earnings, and more's to…

Read more »

Canadian Dollars
Stocks for Beginners

3 Stocks to Invest $30,000 in Right Now

Are you looking for some of the best stocks to invest in right now? Here's a trio that offer growth…

Read more »