Better Buy: Air Canada Stock vs. Shopify

Air Canada (TSX:AC) and Shopify (TSX:SHOP) are two of the most intrigung upside plays for 2024.

| More on:

Air Canada (TSX:AC) and Shopify (TSX:SHOP) really stand out as battered bargains with a lot of runway if they’re to see their now seemingly distant all-time highs again in the near future. Indeed, Air Canada has flown into turbulence since the 2020 stock market crash, while Shopify fell off a cliff in late 2021 and the first half of 2022.

Shopify stock: How much hotter can the e-commerce kingpin get?

As for Shopify, it’s been a darling of late, surging around 71% in the past year alone. Despite the run off its lows, shares are nowhere close to their 2021 peak levels. At $108 and change, the stock needs to essentially double to see new highs again.

Though unlikely in 2024, I do think SHOP stock is more than capable of breaching new heights as it continues to empower its merchants with impressive new technologies. As Shopify shifts gears from logistics to other tech (think generative artificial intelligence), the SHOP stock growth narrative becomes that much more interesting for young Canadian growth investors.

After SHOP stock’s recent rally, shares have become somewhat pricy. At least pricy enough to be downgraded by some analysts out there. That said, the shares are pricy as some of the hottest AI stocks south of the border?

Probably not. In fact, I’d argue Shopify stands out as one of the expensive growth stocks that stands to benefit from the one-two combo of lower interest rates and a pick-up in the AI boom. And let’s not forget about the potential for consumers to spend more money across their favourite digital retailers.

All considered, it’s hard not to love Shopify stock again, given how the tides have gradually shifted back in favour of the Canadian titan that now boasts a respectable market cap of $138.6 billion. Shopify’s the real deal. And its rally may be tough to stop if the tech sector doesn’t “correct” in a way that the bears expect it to.

As rate cuts add up over time, Shopify stock stands out as one of the most exciting plays on the TSX Index once again. I don’t expect this to change, even if Canada’s economy hits a few potholes in the coming months. At the end of the day, Shopify’s in it for the long haul, and it will make moves that stand to bolster its prospects.

Air Canada stock’s tough ride could continue

The Canadian airline has had its fair share of glimmers, but nothing has really helped propel the stock back to cruising altitude. There always seems to be something that drags Air Canada closer to the ground. It can be a frustrating experience as an investor, but I do think shares of AC offer a great risk/reward profile for 2024, as the firm finally begins to see a few headwinds fade as new tailwinds stand to step in and take their place.

Air Canada seems stuck in the $18 range after its late-summer plunge in 2023. If Canada is headed for a recession, I think bargain hunters have plenty of time to punch their ticket to board.

Indeed, turbulence may not be rewarded this year unless the economy surges higher in the back half. That’s always a possibility, but don’t count me as a raging bull on shares of AC just yet.

The Foolish bottom line

Shopify stock’s quarterly earnings results are up ahead, and it may be wise to watch the stock that’s sure to be a major mover. I think results could impress by enough to help add more heat to the recent run. Either way, I’m interested in hearing a bit more about the firm’s road ahead, specifically on the AI front, as investors tune into the coming conference call.

As for Air Canada, I’d be more cautious as a Canadian recession could continue to take a bite out of air travel demand. Between the two, SHOP stock seems to be more timely.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Investing

man looks surprised at investment growth
Dividend Stocks

This 6% Dividend Stock Pays Cash Every Single Month

Given its strong financial position and solid growth prospects, Whitecap appears well-equipped to reward shareholders with higher dividend yields, making…

Read more »

Dividend Stocks

1 Canadian Dividend Stock Down 33% Every Investor Should Own

A freight downturn has knocked TFI International’s stock, but its discipline and safe dividend could turn today’s dip into tomorrow’s…

Read more »

Person holds banknotes of Canadian dollars
Dividend Stocks

The 7.3% Dividend Gem Every Passive-Income Investor Should Know About

Buying 1,000 shares of this TSX stock today would generate about $154 per month in passive income based on its…

Read more »

businesswoman meets with client to get loan
Dividend Stocks

A Top-Performing U.S. Stock for Canadian Investors to Buy and Hold

Berkshire Hathaway (NYSE:BRK.B) is a top U.s. stock for canadians to hold.

Read more »

Map of Canada showing connectivity
Dividend Stocks

Buy Canadian: 1 TSX Stock Set to Outperform Global Markets in 2026

Nutrien’s potash scale, global retail network, and steady fertilizer demand could make it the TSX’s quiet outperformer in 2026.

Read more »

A worker overlooks an oil refinery plant.
Energy Stocks

A Canadian Energy Stock Poised for Big Growth in 2026

Enbridge (TSX:ENB) is an oft-forgotten energy stock, but one with an excellent yield and newfound growth potential worth considering in…

Read more »

dumpsters sit outside for waste collection and trash removal
Energy Stocks

Could This Undervalued Canadian Stock Be Your Ticket to Millionaire Status

Valued at a market cap of $600 million, Aduro is a small-cap Canadian stock that offers massive upside potential in…

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

TFSA Investors: How Couples Can Earn $10,700 Per Year in Tax-Free Passive Income

Here's one interesting way that couples could earn as much as $10,700 of tax-free income inside their TFSA in 2026.

Read more »