Forget BCE: This Dividend Heavyweight’s the Better Buy Today

Quebecor (TSX:QBR.B) stock doesn’t get much respect, even as it looks to take its wireless business into overdrive.

| More on:

BCE (TSX:BCE) stock is starting to become attractive for those who like massive dividends. Undoubtedly, amid BCE stock’s painful descent to multi-year lows, the stock briefly saw its dividend yield surpass the 9% mark. Though shares have edged higher (ever so slightly) such that the yield is now sitting at around 8.8%, it’s not hard to imagine many Canadian investors looking to chase the ailing telecom as a long-term deep-value play.

Undoubtedly, BCE must resolve some serious issues before its stock can sustain a rally to much higher levels. To make matters worse, higher interest rates and macro headwinds could persist longer. Though only time will tell when BCE can pick itself off the canvas, I think recent moves to restructure and drive efficiencies will be a small step in the right direction.

BCE stock: A great dividend king, but is it too risky for you?

Of course, until the rest of the telecom industry can heal, it may be difficult for the company to gain any serious traction. With that, I view BCE stock as an intriguing income option but a rather untimely one. Only time will tell if BCE stock will command a 10% yield. Even if it does, I’m starting to doubt its stability.

Though the payout seems sustainable, more salt added to the firm’s wounds may prove too much. In any case, one has to think that some chance of a future dividend reduction is already baked in. After all, how many near-9% dividend yields is an income investor inclined to view as 100% safe? Not many, I imagine.

Until BCE unveils a quarter that demonstrates it’s back on track, I’d hold off for now. I do not think there’s any need to be a hero by buying at $45 and change, given the horrid technical backdrop.

Instead, it may make sense to check out one of BCE’s cheaper rivals in the Canadian telecom scene.

Quebecor

When it comes to the Canadian telecoms, you’ll probably hear of them referred to as the Big Three. That includes BCE, Rogers, and one other telecom that isn’t Quebecor (TSX:QBR.B). Indeed, Quebecor may be a regional telecom play but one that new investors shouldn’t look past. Not while it looks to expand into markets beyond its home turf of Quebec.

With a nice 4.6% dividend yield and a stupidly low 10.1 times trailing price-to-earnings multiple, I view QBR.B stock as one of the cheapest ways to play the ailing telecom scene. Of course, the company’s ambitious national expansion will take many years of big investments. But I think it will pay off in the form of impressive, relatively low-risk growth, especially once rates turn lower.

Now down over 20% from its highs, QBR.B stands out as an impressive option for investors who don’t want to jump into the deep end with BCE quite yet. Recently, Quebecor expanded its discount wireless service, Fizz, into Ontario, Manitoba, Alberta and British Columbia. The move could be a big deal for cash-strapped Canadians who want to save money anywhere they can.

Could Fizz and Freedom be the key to next-level wireless growth?

Possibly. For now, investors are feeling the pressure from the last quarter of sub-par wireless growth. Though Q4 was solid overall, the wireless segment just isn’t heating up as quickly as many would like.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy

More on Investing

dividends can compound over time
Dividend Stocks

2 Dividend Stocks to Lock In Now for Decades of Passive Income

These two Canadian dividend stocks are both defensive and generate tons of cash flow, making them ideal for passive-income seekers.

Read more »

man looks surprised at investment growth
Dividend Stocks

If I Could Only Buy and Hold a Single Stock, This Would Be it

Brookfield (TSX:BN) is a very high-quality stock.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

The ETFs That Canadians Are Sleeping On (But Shouldn’t Be) Right Now

These three high-quality Canadian ETFs are perfect for investors in 2026, especially with increasing uncertainty and volatility in markets.

Read more »

A worker drinks out of a mug in an office.
Investing

3 Undervalued Canadian Stocks to Buy Immediately

Snatch up high-quality, underperforming, and undervalued Canadian stocks, such as BCE, to generate real long-term wealth.

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

My Top Pick for Immediate Income? This 7.6% Dividend Stock

Slate Grocery REIT is an impressive high-yield option for investors seeking reliable income from defensive retail.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

CRA: How to Use Your TFSA Contribution Limit in 2026

After understanding the CRA thresholds, the next step is to learn the core strategies in using your TFSA contribution limit…

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

9.3% Dividend Yield: Buy This Top-Notch Dividend Stock in Bulk

This dividend stock trades at a discount of about 15% and offers a 9.3% dividend yield for now.

Read more »

stock chart
Investing

All-Weather TSX Stocks for Every Market Climate

Given their resilient business model and attractive growth prospects, these two all-weather TSX stocks would be excellent additions to your…

Read more »