Forget BCE: This Dividend Heavyweight’s the Better Buy Today

Quebecor (TSX:QBR.B) stock doesn’t get much respect, even as it looks to take its wireless business into overdrive.

| More on:

BCE (TSX:BCE) stock is starting to become attractive for those who like massive dividends. Undoubtedly, amid BCE stock’s painful descent to multi-year lows, the stock briefly saw its dividend yield surpass the 9% mark. Though shares have edged higher (ever so slightly) such that the yield is now sitting at around 8.8%, it’s not hard to imagine many Canadian investors looking to chase the ailing telecom as a long-term deep-value play.

Undoubtedly, BCE must resolve some serious issues before its stock can sustain a rally to much higher levels. To make matters worse, higher interest rates and macro headwinds could persist longer. Though only time will tell when BCE can pick itself off the canvas, I think recent moves to restructure and drive efficiencies will be a small step in the right direction.

BCE stock: A great dividend king, but is it too risky for you?

Of course, until the rest of the telecom industry can heal, it may be difficult for the company to gain any serious traction. With that, I view BCE stock as an intriguing income option but a rather untimely one. Only time will tell if BCE stock will command a 10% yield. Even if it does, I’m starting to doubt its stability.

Though the payout seems sustainable, more salt added to the firm’s wounds may prove too much. In any case, one has to think that some chance of a future dividend reduction is already baked in. After all, how many near-9% dividend yields is an income investor inclined to view as 100% safe? Not many, I imagine.

Until BCE unveils a quarter that demonstrates it’s back on track, I’d hold off for now. I do not think there’s any need to be a hero by buying at $45 and change, given the horrid technical backdrop.

Instead, it may make sense to check out one of BCE’s cheaper rivals in the Canadian telecom scene.

Quebecor

When it comes to the Canadian telecoms, you’ll probably hear of them referred to as the Big Three. That includes BCE, Rogers, and one other telecom that isn’t Quebecor (TSX:QBR.B). Indeed, Quebecor may be a regional telecom play but one that new investors shouldn’t look past. Not while it looks to expand into markets beyond its home turf of Quebec.

With a nice 4.6% dividend yield and a stupidly low 10.1 times trailing price-to-earnings multiple, I view QBR.B stock as one of the cheapest ways to play the ailing telecom scene. Of course, the company’s ambitious national expansion will take many years of big investments. But I think it will pay off in the form of impressive, relatively low-risk growth, especially once rates turn lower.

Now down over 20% from its highs, QBR.B stands out as an impressive option for investors who don’t want to jump into the deep end with BCE quite yet. Recently, Quebecor expanded its discount wireless service, Fizz, into Ontario, Manitoba, Alberta and British Columbia. The move could be a big deal for cash-strapped Canadians who want to save money anywhere they can.

Could Fizz and Freedom be the key to next-level wireless growth?

Possibly. For now, investors are feeling the pressure from the last quarter of sub-par wireless growth. Though Q4 was solid overall, the wireless segment just isn’t heating up as quickly as many would like.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy

More on Investing

Canadian dollars in a magnifying glass
Dividend Stocks

Monthly Income: Top Dividend Stocks to Buy in December

These two top Canadian dividend stocks could add steady monthly income to your portfolio while offering room to grow.

Read more »

Oil industry worker works in oilfield
Energy Stocks

Should You Buy Suncor or Canadian Natural Resources Now?

Suncor and Canadian Natural Resources are up in recent months. Are more gains on the way for one of these…

Read more »

dividends grow over time
Dividend Stocks

1 Canadian Stock to Dominate Your Portfolio in 2026

Down almost 40% from all-time highs, goeasy is a Canadian stock that offers significant upside potential to shareholders.

Read more »

Piggy bank on a flying rocket
Investing

The Best Stocks to Invest $3,000 in a TFSA Right Now

These Canadian stocks have solid fundamentals and strong future growth potential, making them best stocks for a TFSA.

Read more »

Woman checking her computer and holding coffee cup
Investing

TFSA: 3 Canadian Stocks to Buy and Hold Forever

Explore the advantages of investing in a TFSA and discover three Canadian compounder stocks to enhance your portfolio.

Read more »

Safety helmets and gloves hang from a rack on a mining site.
Metals and Mining Stocks

2 Gold Stocks That Won Big in 2025 Look Set to Dominate Next Year, Too

Two high-flying mining stocks could deliver a more than 100% return again if the gold rush extends in 2026.

Read more »

a-developer-typing-lines-of-ai-code-while-viewing-multiple-computer-monitors
Energy Stocks

Buy 928 Shares of This Stock for $300 in Monthly Dividend Income

Enbridge (TSX:ENB) has a 5.8% dividend yield.

Read more »

woman checks off all the boxes
Energy Stocks

5 Reasons to Buy and Hold This Canadian Stock for Life

Altagas offers investors exposure to the stable and growing utilities business as well as the lucrative LNG business.

Read more »