1 Dominant Company That Just Raised Its Dividend for the 62nd Straight Year: Time to Buy the Stock?

I love Coca-Cola as an investment, but is it a screaming buy right now?

| More on:
analyze data

Image source: Getty Images

The Coca-Cola Company (NYSE:KO) isn’t just a favourite of Warren Buffett‘s; it’s also a cornerstone of my personal portfolio.

This iconic company combines several great long-term investment qualities: double-digit margins and return on equity, low volatility with a beta of 0.57, and unparalleled brand recognition. And who doesn’t enjoy a Classic Coke?

Yet, what truly draws many investors to Coca-Cola is its dividend. Currently yielding 3.1%, it may not be the highest, but its consistency is unmatched – a staggering 62-year streak of dividend growth.

Here’s all you need to know about Coca-Cola’s dividend and my assessment of whether this stock is a buy right now.

Coca-Cola’s dividend

Coca-Cola in one of the 40-ish “Dividend Kings,” a title reserved for stocks that have maintained a minimum of 50 consecutive years of dividend growth.

Currently, Coca-Cola pays investors a quarterly dividend of $0.485 USD per share. The most recent ex-dividend date was March 14th, with the dividends actually paid on April 1st (your brokerage might receive them slightly later).

For those unfamiliar, the ex-dividend date is crucial as it determines who is eligible to receive the upcoming dividend payment.

To receive a dividend, an investor must purchase and hold the stock before the ex-dividend date; those purchasing on or after this date will not receive the dividend until the next cycle.

Reflecting on the past years, the dividend has shown steady growth: $0.46 in 2023, $0.44 in 2022, and $0.42 in 2021. If trends continue and everything progresses as expected, we might anticipate the dividend rising to $0.50 next year.

Therefore, Coca-Cola’s dividends have grown by approximately 5.2% annually from 2021 to 2024. That beats inflation!

Is Coca-Cola a buy?

I continue to gradually add to my holdings of Coca-Cola and consistently reinvest the dividends.

However, I wouldn’t classify it as a “screaming buy” at the moment, unlike in March 2020 during the COVID-19 market downturn when I aggressively increased my investment.

The primary reason? Coca-Cola’s earnings yield is currently too low for it to be an irresistible buy.

To understand this, let’s think about it in terms of owning a private business. Imagine you own a company that has a forward price-to-earnings (P/E) ratio of 22.3, which is identical to Coca-Cola’s current P/E.

In simple terms, a P/E ratio tells you how many dollars you are paying for every dollar of the company’s earnings.

So, if a company like Coca-Cola has a forward P/E ratio of 22.3, this means that as an investor, you are paying $22.32 for every $1 of Coca-Cola’s expected earnings.

Now, by taking the inverse of the P/E ratio, we arrive at an earnings yield of approximately 4.3%.

Now, consider this yield in comparison to the yield you could achieve by investing in a 10-year U.S. Treasury bond, which currently stands at around 4.5%.

When a company’s earnings yield is lower than what you could earn from a risk-free government bond, it suggests that the stock might not offer sufficient return potential relative to its risk.

So, if you can earn more from a safer investment like a U.S. Treasury bond, it raises questions about the attractiveness of investing in a higher-risk asset like stocks when the return is not proportionately higher.

Fool contributor Tony Dong has positions in Coca-Cola. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Dividend Stocks

Canadian dollars in a magnifying glass
Dividend Stocks

Monthly Income: Top Dividend Stocks to Buy in December

These two top Canadian dividend stocks could add steady monthly income to your portfolio while offering room to grow.

Read more »

dividends grow over time
Dividend Stocks

1 Canadian Stock to Dominate Your Portfolio in 2026

Down almost 40% from all-time highs, goeasy is a Canadian stock that offers significant upside potential to shareholders.

Read more »

Pile of Canadian dollar bills in various denominations
Dividend Stocks

1 Way to Use a TFSA to Earn $250 Monthly Income

You can generate $250 worth of monthly tax-free TFSA income with ETFs like BMO Canadian Dividend ETF (TSX:ZDV).

Read more »

Colored pins on calendar showing a month
Dividend Stocks

This TSX Dividend Stock Pays Cash Every Single Month

If you’re looking for a top TSX dividend stock to buy now that happens to pay its dividend every single…

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

High Yield, Low Stress: 3 Income Stocks Ideal for Retirees

These high yield income stocks have solid fundamentals, steady cash flows, strong balance sheets, and sustainable payout ratios.

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Dividend Stocks

CRA Just Released New 2026 Tax Brackets

New 2026 CRA tax brackets can cut “bracket creep” so plan around them to ensure more compounding, and consider Manulife…

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

TFSA Investors: Here’s the CRA’s Contribution Limit for 2026

New TFSA room is coming—here’s how a $7,000 2026 contribution and a simple ETF like XQQ can supercharge tax‑free growth.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

On a Scale of 1 to 10, These Dividend Stocks Are Underrated

Restaurant Brands International (TSX:QSR) and another cheap dividend stock to buy.

Read more »