Under $41, Should Investors Buy Rogers Stock?

Rogers stock is still in some hot water, but that could mean it’s a great time to buy for a long-term hold.

Amy Legate-Wolfe

Author Bio Amy became interested in investing in 2018 after having her first daughter. After receiving a masters degree in journalism from Western University, she became frustrated that the finance industry remained a confusing place for Canadians like her: new parents, millennials, and other young people who needed to understand their finances. Now, Amy focuses on tech companies and renewable energy for growth opportunities, coupling that with long-term investing strategies and equities. She also provides investors with a daily newsletter, Canada Stock Digest, for daily market updates. Her work can also be found at Canada's National Observer, where she writes on the business side of climate action. Before joining Motley Fool Canada, Amy wrote for major news organizations including HuffPost, CTVNews.ca, and CBC. When she’s not researching investing strategies, Amy’s time is pretty much monopolized by her two wild daughters, but in what little spare time she has she loves to do yoga, go on walks with her dog, and travel with her husband. Social Media Follow Amy on LinkedIn and Canada Stock Digest. Favorite Investment Quote “October: This is one of the particularly dangerous months to speculate in stocks. The others are July, January, September, April, November, May, March, June, December, August and February.” – Mark Twain

Published January 22, 2025 3:30 pm EST

| More on: RCI.B

Rogers Communications (TSX: RCI.B), a prominent player in Canada’s telecommunications landscape, is currently presenting a compelling investment opportunity. As of writing, the company’s stock is trading at approximately $40.87, significantly below its 52-week high of $64.71 achieved on January 24, 2024. This substantial decline suggests potential undervaluation, making it an attractive prospect for investors seeking value in the market. So let’s get into whether that’s really the case.

voice-recognition-talking-to-a-smartphone — Source: Getty Images

The numbers

Delving into Rogers’ recent financial performance, the company reported its third-quarter 2024 results with total revenue of $5.129 billion, a slight increase from C$5.092 billion in the same period the previous year. Adjusted net income stood at $762 million, translating to an adjusted diluted earnings per share of C$1.42, marking 12% year-over-year growth. These figures underscore Rogers’ ability to maintain steady financial performance despite market challenges.

In the wireless segment, Rogers added 101,000 postpaid mobile phone subscribers in Q3 2024. Although this fell short of analysts’ expectations of 129,040 additions, it still reflects a healthy growth trajectory. The company’s focus on expanding its 5G network and enhancing service offerings continues to attract new customers, reinforcing its position in the competitive telecom sector.

Rogers’ media division has also demonstrated robust performance, with a notable 11% increase in revenue during the third quarter, primarily driven by higher sports-related income. This growth highlights the company’s strategic investments in content and media assets, which are yielding positive returns and diversifying its revenue streams.

What about the future?

To strengthen its financial position, Rogers announced a $7 billion equity financing deal aimed at reducing debt. Reports indicate that Blackstone is bidding approximately $7 billion for a minority stake in Rogers’ cellphone infrastructure business, a move that would significantly bolster the company’s balance sheet. This strategic initiative reflects Rogers’ proactive approach to financial management and its commitment to sustainable growth.

Analyst sentiment towards Rogers remains optimistic. The average 12-month stock price forecast is set at $61.75, with a high estimate of $74.00, thus indicating a potential upside of over 50% from the current trading price. This positive outlook is supported by the company’s solid financial performance and strategic initiatives.

Moreover, Rogers offers an attractive dividend yield of approximately 4.9%, placing it among the top 25% of dividend-paying stocks. The company’s dividend payout ratio stands at a sustainable 68.8%, suggesting that it is well-positioned to maintain or potentially increase its dividend distributions in the future. This feature enhances its appeal to income-focused investors.

Foolish takeaway

Despite facing challenges such as intense competition and cautious consumer spending, Rogers has demonstrated resilience. The company’s strategic investments in network infrastructure and media assets, coupled with prudent financial management, position it well for future growth. The planned reduction in debt through the equity financing deal further strengthens its financial foundation.

All taken together, Rogers stock presents a compelling case for investors seeking an undervalued stock with strong growth potential. The combination of its current stock price, solid financial performance, strategic initiatives, and attractive dividend yield makes it a noteworthy consideration for those looking to enhance their investment portfolios.