Market Volatility? A Canadian Investor’s Guide to Turning Uncertainty Into Profit

Volatile stock markets are a long-term wealth-building opportunity. Here’s how you can profit from uncertainty.

| More on:
stocks climbing green bull market

Source: Getty Images

Market volatility is an inevitable part of investing. Whether driven by economic shifts, geopolitical tensions, or other uncertainties, it can be unsettling for investors. Recently, the U.S.-Canada trade tensions and other global events have heightened volatility, leaving many wondering how to navigate these unpredictable waters. For Canadian investors, market volatility presents an opportunity to turn uncertainty into profit — if approached with the right strategy. Here’s how to leverage market swings to your advantage.

1. Focus on resilient, high-quality companies

One of the best ways to capitalize on market volatility is to identify businesses that are less sensitive to the factors driving the uncertainty. Solid companies with strong fundamentals are often the most well-positioned to weather the storm. Rather than trying to time the market, investors can look for opportunities to buy partial positions in high-quality companies when the stock price dips.

Take CGI Inc. (TSX:GIB.A), for example. As one of Canada’s largest IT and business consulting firms, CGI offers a diversified and stable revenue stream, supported by long-term contracts with government and corporate clients. The company’s strong cash flow, paired with its ability to grow through strategic acquisitions and organic expansion, makes it a prime candidate for long-term investors. With about 12 consecutive years of dividend increases and a solid 7.6% dividend growth rate over the last decade, CGI offers both capital appreciation and growing income generation – traits that are crucial in volatile markets.

2. Look for value during market corrections

Market pullbacks often create opportunities to purchase quality stocks at discounted prices. For example, CGI stock recently declined by 19% from its 52-week high, but it has still delivered an average annual return of about 10% over the last decade, outperforming the Canadian stock market’s 8.8% return during that period. When buying during these dips, investors have the chance to lock in attractive valuations.

At $141.32 per share at the time of writing, CGI is trading at a blended price-to-earnings (P/E) ratio of about 17.7. This is a reasonable valuation compared to its historical levels, and analysts believe the stock is trading at a 21% discount, with nearly 27% near-term upside potential.

In fact, history shows that market corrections can bring high-quality stocks like CGI to more compelling valuations. During the 2020 market crash, CGI’s stock fell by approximately 38%, but its earnings only dipped slightly — demonstrating its resilience even in the toughest of times.

3. Build a diversified portfolio to withstand market shifts

While individual stock picking can offer great rewards, it’s important for investors to maintain a diversified portfolio to manage risk. This includes a mix of stocks, bonds, and other asset classes. A diversified portfolio, populated with solid businesses across various industries and sectors, is better equipped to withstand the shake-ups that come with market volatility.

Moreover, sectors tend to perform differently at various times, so diversification ensures that even if one industry is hit hard, other sectors can help balance the portfolio’s performance. By maintaining exposure to a range of high-quality companies across different industries, you can reduce the overall risk in your portfolio while taking advantage of opportunities when markets correct.

The Foolish investor takeaway: Turning volatility into opportunity

Volatile markets are not a reason to panic but an opportunity to build wealth over the long term. By focusing on resilient companies like CGI, capitalizing on dips, and maintaining a diversified portfolio, Canadian investors can turn market uncertainty into profit. The key is patience, strategy, and the ability to identify quality businesses that can thrive in the long run.

Fool contributor Kay Ng has no position in any of the stocks mentioned. The Motley Fool recommends CGI. The Motley Fool has a disclosure policy.

More on Tech Stocks

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Dividend Stocks

Is Telus Stock a Buy for Its Dividend Yield?

With a growth plan that is leveraging Telus' artificial intelligence advantages, Telus stock is positioning for strong long-term growth.

Read more »

is telus stock a buy for its dividend yield
Tech Stocks

9% Yield: Is Telus’s Dividend Safe?

Telus announced a major change in its dividend strategy: It is stopping regular increases in its dividend while maintaining the…

Read more »

telehealth stocks
Tech Stocks

Well Health Stock: Buy, Sell, or Hold In 2026

Down over 50% from all-time highs, Well Health stock offers significant upside potential to shareholders in December 2025.

Read more »

container trucks and cargo planes are part of global logistics system
Stocks for Beginners

TFSA: 3 Premier Canadian Stocks for Your $10,000 Contribution

Invest in your future with high quality Canadian stocks for your TFSA. Discover three stocks offering significant growth potential.

Read more »

Female raising hands enjoying vacation, standing on background of blue cloudless sky.
Tech Stocks

If You Were Waiting for Tech Stocks to Go on Sale, Now’s Your Chance

Tech stocks, like Constellation Software (TSX:CSU), might be terrific bargains amid volatility.

Read more »

visualization of a digital brain
Tech Stocks

The AI Stocks I’m Seriously Considering After the Tech Wreck

Shopify (TSX:SHOP) stock is a seriously impressive stock that just had a great Black Friday.

Read more »

Engineers walk through a facility.
Tech Stocks

TFSA Investors: How to Invest $7,000 in 2026?

TFSA investors should consider investing in diversified index funds and undervalued growth stocks to derive inflation-beating returns.

Read more »

gift is bigger than the other
Tech Stocks

1 Oversold TSX Tech Stock to Buy and Hold in December 2025

Down almost 55% from its 52-week high, CMG is a TSX tech stock that offers significant upside potential in December…

Read more »