How I’d Position $7,500 in Canadian Value Stocks Despite Market Uncertainty

Air Canada is an example of a cheap value stock that’s worth considering today despite the market uncertainty.

| More on:

As yesterday’s market action showed us, it’s a good idea to remain invested in value stocks even during times of market uncertainty. In fact, performance was quite impressive as stock markets rebounded fiercely. This was the result of the U.S. easing up on tariff threats. The NASDAQ rose 12%, the TSX rose 5.4%, and the Dow Jones increased 8%.

In this article, I would like to discuss a couple of Canadian value stocks I’d buy today despite all of the market turmoil and uncertainty.

A person looks at data on a screen

Image source: Getty Images

Air Canada

It may seem like a nerve-racking idea to invest in Air Canada (TSX:AC) stock today. First of all, there’s the fact that tariffs are elevating the risk of a recession across the globe. Secondly, there’s the increased geopolitical risk that is having a dampening effect on travel, at least for now.

But if we look at Air Canada stock from a long-term perspective, we see that it’s cheap and it’s better than ever. Continued operational improvements, better planes, and greater efficiency have all boosted the company’s financial performance. Also, the airliner is increasingly a global carrier, with fast-growing routes to the Pacific region, which includes places like Japan and Korea.

Operating revenue came in at $22 billion in 2024. This compares to operating revenue of $19 billion in 2019. Also, adjusted net income came in at $1.335 billion in 2024 versus $917 million in 2019. The stock traded over $50 in 2019. Today, it trades below $15.

Today, Air Canada stock trades at a mere six times this year’s expected earnings and 5 times next year’s expected earnings. Air Canada has become a Canadian value stock that I would buy despite all the uncertainty.

Cineplex

Another Canadian value stock to buy is Cineplex (TSX:CGX). Cineplex is Canada’s leading movie exhibition company that has struggled since the pandemic. Before the pandemic, Cineplex was already facing the threat of streaming. This hit cinema attendance, but Cineplex adapted.

This meant that the company diversified into other segments, such as the gaming segment, which brought entertainment seekers areas to play — with attractions such as arcade games, bowling, and food and drinks. It also meant that the company began offering premium experiences at its cinema. Premium options such as VIP movies are very popular amongst movie-goers, and they’re higher margin revenue for Cineplex.

Today, Cineplex stock trades at 16 times this year’s expected earnings and only nine times next year’s earnings. And it doesn’t reflect the momentum that Cineplex is seeing. For example, in its latest quarter, attendance at its theatres increased 16%, and revenue increased 15% to $362.7 million. Also, its box office revenue per patron hit record levels, and margins were higher.

Looking ahead, Cineplex will be minimally impacted by all of the uncertainty. This is because it remains a relatively inexpensive form of entertainment, and it’s local. In fact, according to management, Cineplex has done well in most recessions. It’s a form of escape, after all.

The bottom line

In summary, I would position $7,500 in the two Canadian value stocks discussed in this article despite all of the market uncertainty.  I would invest more in Cineplex stock, which is the lower risk of the two, in my opinion. $5,000 in Cineplex stock would give roughly 550 shares, and $2,500 in Air Canada stock would give roughly 175 shares.

Fool contributor Karen Thomas has positions in Air Canada and Cineplex. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.

More on Investing

people relax on mountain ledge
Dividend Stocks

How to Use Your TFSA to Average $1,500 per Year in Tax-Free Passive Income

These two Canadian dividend stocks could boost your passive income.

Read more »

drinker sniffs wine in a glass
Energy Stocks

What the Average Canadian TFSA Balance Looks Like at 70

Many Canadians reach 70 with a solid TFSA balance. The next step is choosing investments that can keep delivering income…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Stocks for Beginners

A Smart Strategy to Use Your TFSA to Effectively Double Your $7,000 Contribution

A $7,000 TFSA contribution may not seem life-changing today, but the right TSX stocks could turn it into a much…

Read more »

Data Center Engineer Using Laptop Computer crypto mining
Energy Stocks

1 Canadian Stock Set to Profit From Canada’s Data Centre Buildout

AI data centres may feel like software, but their massive power needs could make Brookfield Renewable a stealth winner.

Read more »

woman looks at iPhone
Dividend Stocks

Is Telus’s Dividend Still Worth Counting On?

Telus stock currently offers an eye-catching 11.3% dividend yield, which is hard for income-focused investors to ignore.

Read more »

Abstract technology background image with standing businessman
Dividend Stocks

1 Canadian Stock Set to Make a Fortune From Canada’s Data Centre Buildout

Brookfield Corp (TSX:BN) is a Canadian asset manager deeply involved in data centres.

Read more »

Nurse uses stethoscope to listen to a girl's heartbeat
Dividend Stocks

Create the Perfect July TFSA with a 6.2% Monthly Payout

This TSX dividend stock has rewarded investors with strong gains while continuing to deliver monthly income, and it may still…

Read more »

combine machine works the farm harvest
Dividend Stocks

1 Canadian Dividend Stock I’d Buy Before Inflation Heats Up Again

Rising inflation could put pressure on many investments, but this Canadian dividend stock has the business strength to keep rewarding…

Read more »