Buying Stocks Doesn’t Have to Be Hard: It’s Actually as Easy as Grabbing a Double Double

Here’s a simple “buy what you know” example using the parent company of Tim Hortons

| More on:
Key Points
  • QSR’s dividend yield of 3.9% is toward the high end of its range, signaling a potentially attractive entry point.
  • Its forward earnings yield of 5.9% translates to a reasonable valuation around 17x earnings.
  • Taken together, the stock appears fairly valued to slightly undervalued, making it a steady pick for dividend growth investors.

There’s an old investing rule called “buy what you know.” It was popularized by Peter Lynch, the legendary Fidelity fund manager, who often relied on the observations of his wife and kids to spot trends before Wall Street did.

For Canadians, that might mean something as simple as stopping at Tim Hortons on the way to work. You grab your Double Double, and whether you realize it or not, you’ve just interacted with a publicly traded company. Tim’s is owned by Restaurant Brands International (TSX:QSR), which also happens to be the parent company of Burger King, Popeyes, and Firehouse Subs.

There are lots of ways to gauge whether a stock is reasonably priced. It gets easier when you’re looking at a large, profitable, dividend-paying name like QSR. A company that throws off steady cash flow and pays a regular dividend gives you a baseline of quality, which lets you skip some of the deeper forensic work on day one and start with a few quick, telling metrics.

Middle aged man drinks coffee

Source: Getty Images

Checking for value – dividend yield

Dividend yield is simply dividends per share over the last 12 months divided by today’s share price. It’s great for judging relative value through time for the same company. All else equal, a lower price or a rising dividend pushes the yield up; a higher price or a cut pulls it down. Think numerator (dividend) over denominator (price).

On QSR, the chart shows a current yield around 3.9%. That sits toward the high end of its five-year range. In 2023, when the yield dipped toward the mid-2s, the stock was pricier on this measure. When it spiked above 4% during 2022’s bear market, it was cheaper.

Today’s ~3.9% suggests QSR is more attractive than it was during the low-yield periods, though not quite as cheap as those brief peaks above 4%. For income-minded investors, that’s a comfortable entry point if you believe dividend growth continues.

Checking for value – earnings yield

Earnings yield is not a cash payout to you. It’s the inverse of the price-to-earnings (P/E) ratio and tells you how much expected earnings you’re buying for each dollar invested. Forward earnings yield uses next-12-months earnings-per-share (EPS).

The chart shows QSR at about 5.9% today. Flip that over and you get a forward P/E near 17 (1 ÷ 0.0586 ≈ 17.1). For a global, franchise-heavy quick-service operator, that’s a reasonable multiple. It implies an earnings yield premium of a few percentage points over short-term risk-free rates, with upside if the company grows same-store sales and keeps opening franchised units.

A near-4% dividend yield and a ~6% forward earnings yield point to QSR being fair to slightly undervalued versus its own recent history. If you expect steady dividend increases and mid-single-digit EPS growth, those starting yields set you up for a solid total-return profile without needing heroic assumptions.

The Foolish takeaway

QSR is not a deep bargain, but it doesn’t look expensive either. With the dividend yield sitting near 3.9% and the forward earnings yield close to 6%, the stock looks fairly valued to slightly undervalued at current levels. For a global operator with steady cash flow, a history of dividend growth, and a durable brand portfolio, that’s a decent setup for investors seeking a mix of income and long-term compounding.

Fool contributor Tony Dong has no position in any of the stocks mentioned. The Motley Fool recommends Restaurant Brands International. The Motley Fool has a disclosure policy.

More on Dividend Stocks

Canadian dollars are printed
Dividend Stocks

Transform Your TFSA Into a Cash-Creating Machine With $10,000

These leading Canadian dividend stocks have the potential to transform a TFSA into a cash-creating investment vehicle.

Read more »

Couple working on laptops at home and fist bumping
Dividend Stocks

TFSA Investors: 1 “Set-it-and-Forget-it” Stock for 2026

This "set-it-and-forget-it" stock for the TFSA today offers a rare combination of discounted valuation, income, and high growth potential.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

My 3 Favourite Canadian Stocks for Passive Income

These three stocks offer a simple way to build reliable passive income over time.

Read more »

woman gazes forward out window to future
Dividend Stocks

How to Create Your Own Pension With Dividend Stocks

Find out important information about pensions, focusing on the Canada Pension Plan and how it impacts your retirement.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

A Practically Perfect TFSA Stock With a 10.3% Monthly Payout for March 2026

PGI.UN is a TFSA-friendly way to target high monthly income, but the payout only matters if the fund’s bond portfolio…

Read more »

woman considering the future
Dividend Stocks

5 Canadian Stocks Built for Buy-and-Hold Investors

These TSX dividend stars have the balance sheet strength to ride out market turbulence.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

How to Convert $25,000 in TFSA Savings Into Reliable Cash Flow

Learn how to turn $25,000 in TFSA savings into a reliable cash flow using BNS, ENB, and PPL for steady,…

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

Transform Any TFSA Into a Cash-Generating Machine With Even $10,000

Turn $10,000 in a TFSA into a tax-free income engine by pairing a steady dividend grower with a higher-yield monthly…

Read more »