Why I’d Choose This Stock Over Telus or BCE Any Day

Telus (TSX:T) and BCE (TSX:BCE) are great high-yielders, but they’re not my favourite value plays.

Key Points
  • Telus and BCE offer very high yields (Telus ~9%, BCE near 5% post-cut) but remain higher-risk turnaround bets, with ongoing telecom pressures and uncertainty around whether consumers will pay up for upgrades like 5G+ Advanced.
  • Rogers is framed as the more attractive value play after strong profits, with cost-cutting and sports/media strength, trading at deep value (~4.3x trailing P/E) with a lower ~3.62% yield plus potential upside from assets like its MLSE stake and possible spinoff/IPO.

Telus (TSX: T) and BCE (TSX: BCE) are some of the more generous high-yielders on the market these days. And while challenges facing the Canadian telecom scene might persist for some while longer, I think brave investors have a fairly decent shot of locking in a sizeable yield alongside what could be respectable recovery gains. Of course, bottom-fishing in stocks that are in multi-year ruts is never easy.

The quick gains aren’t going to come overnight. But in the case of Telus and BCE, you’re getting paid quite handsomely while you wait for things to turn. Even after BCE’s dividend reduction, investors are still getting a very nice aproximately 5% yield.

man touches brain to show a good idea

Source: Getty Images

Telus and BCE are yield-heavy, but risks remain

Of course, it’s quite modest in comparison to Telus’s nearly 9% yield, but, at the end of the day, both Telus and BCE shares seem historically discounted. And while it seems like few would go for BCE stock when Telus has a much larger payout, I think that the single-digit price-to-earnings (P/E) multiple on BCE, as well as the more promising technicals (a long-term bottom may already be in the books), makes the name an equally intriguing pick, especially for those who fear Telus’s dividend growth “pause” will follow some sort of reduction within the next two to three years.

In any case, BCE and Telus remain riskier deep-value types of names that might not give investors a whole lot to show for their patience on the capital gains front.

With Bell recently kicking off its 5G Plus Advanced mobile network to stay well ahead of the competition, questions linger as to whether the average Canadian consumer will really care about faster speeds if it means paying up substantially more for a monthly bill in a time when food inflation is still a bit out of control.

Rogers Communication: Deeper value than BCE and Telus?

In any case, Rogers Communications (TSX: RCI.B) might be a better value bet, especially after a remarkable quarterly profit clocked in just over a month ago. Wireless subscriber growth may still face challenges in the year ahead, but the media (led by sports) seems to be a strong point for the firm. Add operating cost reductions into the equation (minimizing overlap), and it certainly feels like Rogers has something over its rivals in the Big Three.

The stock is actually up close to 64% since its early-2025 lows, but despite the momentum, shares look to be even cheaper than its less-heated peers. At the time of this writing, the name goes for 4.3 times trailing P/E. That’s deep value that income investors shouldn’t pass up on, even if it means getting a far lower yield (3.62% right now) compared to the likes of BCE or Telus.

With a nice stake in Maple Leaf Sports & Entertainment and the potential to pursue a spinoff or initial public offering in the future to unlock value, I think there’s a lot to like about the sporty telecom going down the stretch.

Moving ahead, I’d look for continued cost cuts and deleveraging, all while the firm looks to experiment with satellite connectivity. If Canada’s telecoms really are headed for a capital expenditure cliff, Rogers could stand tallest of its peers. Arguably, it already has.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool recommends Rogers Communications and TELUS. The Motley Fool has a disclosure policy.

More on Investing

pig shows concept of sustainable investing
Retirement

Money for Nothing: A 4.4% Dividend Stock That Brings Home the Bacon Even When You’re Done Working

Want to keep earning money even after retirement? This 4.4%-yielding Canadian dividend stock has attractive quarterly payouts and promising long-term…

Read more »

Colored pins on calendar showing a month
Energy Stocks

Alberta Will Detail New Oil Royalty Incentives in November: This Monthly-Paying Oil Stock is Ready

Whitecap’s dividend has a reported cash cushion, while Alberta’s planned royalty changes still need project-level scrutiny.

Read more »

data center server racks glow with light
Energy Stocks

I’m Betting on Hammond Power After a 45% Sales Jump

Hammond Power will continue to benefit from rising investment in AI data centres, electrification, and power infrastructure.

Read more »

holding coins in hand for the future
Dividend Stocks

Turning 65 in 2027? Delaying CPP Could Pay You 42% More a Year

Waiting until 70 can increase CPP substantially, but the five-year funding gap deserves as much attention as the bigger cheque.

Read more »

Investor wonders if it's safe to buy stocks now
Dividend Stocks

TC Energy: Buy, Sell, or Hold in Late 2026?

A favourable demand environment and strong growth pipeline position TC Energy to deliver solid growth through late 2026 and beyond.

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

What the Telus Dividend Cut Means for Your TFSA Income, and What to Do About It

Telus’s steep dividend cut has reduced TFSA income, but its debt-reduction strategy and growth efforts could make the stock worth…

Read more »

Couple working on laptops at home and fist bumping
Investing

Got $1,000? 3 Canadian Stocks I’d Buy Right Now

These three TSX stocks offer attractive buying opportunities in this uncertain macroeconomic environment.

Read more »

concept of real estate evaluation
Stocks for Beginners

Big Banks Are Split on a Rate Hike: What That Means for Your 2027 Mortgage Renewal

RBC and TD see different rate paths, making a payment rehearsal more useful than betting your renewal on either forecast.

Read more »