- What are consumer staples stocks?
- Top consumer staples stocks in Canada
- Top Canadian food stocks
- Top Canadian agricultural stocks
- Top Canadian beverages stocks
- Top Canadian household and personal care stocks
- Top U.S. consumer staples stocks
- Pros and cons of consumer staples stocks
- Pros
- Cons
- Should you invest in consumer staples stocks?
Consumer staples continue to play their traditional defensive role. Everyday essentials like food, beverages, household paper products, and personal care items remain the backbone of Canadian grocery spending, but the industry is changing quickly. Online grocery reached roughly USD 3.6 billion in Canada in 2025 and is growing at a mid-single-digit CAGR toward 2030 as omnichannel shopping expands and grocers invest heavily in automated distribution and same-day fulfillment. This shift is transforming how staples are purchased even as in-store shopping remains dominant.
Value and private-label trends are also reshaping the sector. Price sensitivity among Canadian consumers remains elevated, which is driving increased use of discount banners and retailer brands. Private labels continue to gain share globally and are increasingly used by Canadian grocers to support margins and attract cost-conscious shoppers. At the same time, retailers and consumer-goods companies are streamlining assortments, cutting costs, and prioritizing growth in health, wellness, and premium convenience products.
Macro signals add another layer of context. Retail sales have shown some month-to-month volatility, and large incumbents are focusing on store refresh programs and operational improvements rather than major acquisitions. Despite these shifts, consumer staples remain a defensive and dividend-friendly corner of the TSX, appealing to investors seeking lower volatility and steady cash flow as the industry adapts to omnichannel retail, sustainability expectations, and more data-driven personalization.
Because of how essential consumer staples are in our lives, these stocks tend to be less volatile than other sectors. Below we’ll look at some top opportunities in Canada’s consumer staples sector in 2026 and see if these stocks have a place in your portfolio.
Related: List of stocks in the TSX consumer staples sector
What are consumer staples stocks?
Consumer staples stocks are companies that produce and sell products we regularly need, like food and household products. They can also include companies that make tobacco products and fizzy beverages, like pop and sparkling water.
Since people buy consumer staples regardless of the economy’s health, this sector’s stocks tend to be less cyclical or volatile than others. For that reason, consumer staples stocks can play a defensive role in investors’ portfolios, providing stability and decent long-term returns when other sectors are weak.
Consumer staples stocks are often contrasted with the consumer discretionary sector, which makes products we don’t need but want, such as luxury apparel, restaurant dining, and furniture. Unlike consumer staples, this sector is vulnerable to economic changes and can swing wildly when the stock market is turbulent.
That said, consumer staples aren’t immune to recessions and volatility: you can still lose money on these stocks. When we say they’re safe or defensive, we mean they historically perform better than other market sectors during sluggish economic growth. But these companies often have narrow profit margins, and they can struggle to earn money when inflation raises operating costs faster than consumer product makers can raise prices on consumers.
In short, they’re safe stocks in the same way that an airbag makes a car safe to drive: there are exceptions to the rule, and you should proceed with caution, regardless of how stable they might seem.
Top consumer staples stocks in Canada
Many of Canada’s top consumer staples stocks are grocery and discount stores, like Alimentation Couche-Tard, Dollarama, and Loblaws. While Canada doesn’t have mega-cap consumer staples stocks on par with those found in the U.S. (like Walmart and Procter & Gamble), there are plenty of good opportunities on Canada’s home-turf exchanges.
Top Canadian food stocks
The food industry is arguably Canada’s strongest among consumer staples. These stocks have traditionally included legacy grocery and discount stores. But they can also include startups specializing in vegan and plant-based foods.
| Food stocks | Description |
| Alimentation Couche-Tard (TSX:ATD) | Operator of a global chain of convenience stores, offering fuel, food, and quick-service retail products |
| Loblaws (TSX:L) | Canada’s largest grocery retailer, recognized for its strong private-label brands, pharmacy network, and delivery services |
| Dollarama (TSX:DOL) | Leading discount retailer offering low-priced household goods and consumables aimed at value-focused shoppers |
| Metro (TSX:MRU) | Grocery and pharmacy retailer known for its fresh food focus, private-label options, and strong regional loyalty in Quebec |
| Empire Company Limited (TSX:EMP.A) | Grocery conglomerate behind Sobeys, Safeway, FreshCo, Farm Boy, and other banners |
Top Canadian agricultural stocks
Agricultural stocks are companies that grow and raise the stuff we eat, like farms and ranches. They can also include companies that make fertilizer and farming machinery, as well as those that package food and deliver it to grocery stores.
| Agricultural stocks | Description |
| Nutrien (TSX: NTR) | World’s largest producer of fertilizer (by capacity), supplying potash, nitrogen, and phosphate to global agriculture markets |
| Saputo (TSX: SAP) | One of Canada’s largest dairy producers, operating a broad international portfolio of milk, cheese, and specialty dairy products |
| Maple Leaf Foods (TSX: MFI) | Producer and packager of meats and plant-based products with a focus on sustainability, innovation, and household-name food brands. |
Top Canadian beverages stocks
Beverages stocks are companies that make bottled and canned drinks, such as pop and bottled water. They can also be companies that make tea, coffee, beer, and spirits. Finally, many water stocks also fall under the broader category of beverage companies.
| Beverages stocks | Description |
| Molson Coors Canada (TSX: TPX.B) | Canadian-American global brewer of iconic beers, such as Coors Light, Miller Lite, and Blue Moon |
| Lassonde Industries (TSX:LAS.A) | Producer of ready-to-drink fruit and vegetable drinks and specialty food products through branded and private-label channels |
| Corby Spirit and Wine (TSX: CSW.A) | Major manufacturer of spirits and wine in Canada and the U.S. managing a strong portfolio of premium and value brands |
Top Canadian household and personal care stocks
Household and personal care stocks sell cleaning products, soaps, detergents, cosmetics, and personal care products. They can also sell paper products, like paper towels and tissue.
| Household and personal care stocks | Description |
| MAV Beauty Brand (TSX: MAV) | Cosmetics and personal care company offering an extensive lineup of hair, body, and beauty products |
| KP Tissue (TSX:KPT) | Producer of a broad assortment of tissue products, including facial tissue, bath tissue, paper towels, and napkins |
Top U.S. consumer staples stocks
Many of the largest consumer staples stocks in the world are headquartered in the U.S. If you’re interested in buying U.S. stocks, the following three companies might be a good place to start.
| U.S. consumer staples stocks | Description |
| Procter & Gamble (NYSE:PG) | Global leader in household and personal care products, known for its extensive portfolio of trusted brands like Tide, Crest, Gillette |
| PepsiCo (NASDAQ: PEP) | Global beverage company and owner of Frito Lay and Quaker recognized for its flagship Pepsi products |
| Unilever (NYSE:UL) | One of the largest personal care companies in the world offering a wide range of well-known beauty, skincare, home care, and food brands |
Pros and cons of consumer staples stocks
Pros
- Defensive stability in turbulent markets: These are classic defensive stocks that are highly resilient during economic downturns, recessions, and periods of high inflation. Because consumers must purchase basic necessities like groceries and toothpaste regardless of the economic climate, demand is non-cyclical. This leads to stable revenue streams and a lower Beta (volatility relative to the S&P 500), making them safe-haven assets ideal for conservative investors or those nearing retirement.
- Established brand names and pricing power. Companies in this sector own established, decades-old brand names (e.g., Loblaws, Procter & Gamble) with high consumer recognition. This brand loyalty acts as an economic moat, providing a barrier against new competitors and granting the company a degree of pricing power. This ability to slightly raise prices without losing significant market share is crucial for protecting margins against rising commodity and production costs (inflation).
- Reliable Dividends and Income Generation: Due to their consistent cash flows, many consumer staples companies have a long history of paying and often increasing their dividends year after year (see: dividend knights). Their dividend yields often exceed that of the broader S&P 500, making them a core component of income-focused portfolios. In periods of stock price drops, the dividend yield often becomes more attractive.
Cons
- Limited year-over-year growth (mature industry). The consumer staples sector is mature and massive with a projected compound annual growth rate (CAGR) of only about 4.1% through 2035. Companies operate on narrow profit margins and typically deliver slow, steady growth (often 2% to 4% annually). They are unlikely to provide the exponential returns that investors seek from high-growth technology or other disruptive sectors during a bull market.
- Changes in consumer preferences. While staple demand is stable, the distribution channel and product preferences are changing rapidly. The rise of e-commerce and omnichannel retail (online ordering for pickup or delivery) is forcing traditional retailers to invest heavily in supply chain digitization and integration, creating new cost pressures. Consumers are also increasingly shifting towards budget-friendly private label options during inflationary times, and growing demand for premium, sustainable, or health-focused products requires continuous innovation to avoid losing market share.
- High valuation risk: Because of their safety and reliability, consumer staples stocks often trade at a premium valuation (higher Price-to-Earnings ratios) compared to more cyclical stocks. This makes them vulnerable stock price drops simply because their valuation premium is deemed too high relative to their modest earnings growth prospects. They also tend to underperform when interest rates rise as growth and dividend-paying stocks become less relatively attractive.
Should you invest in consumer staples stocks?
Consumer staples stocks are well suited for investors with low-risk tolerances. Whether you’re approaching retirement or simply want more stability during volatile markets, consumer staples could anchor your portfolio and provide decent returns while other sectors are suffering.
Even if you have a high appetite for risk, exposing a portion of your holding to the consumer staples sector could defend your portfolio when the rest of the stock market is weak.
For broader exposure to this sector, you could also buy an exchange-traded fund (ETF) that tracks consumer staples stocks in Canada.