Will This Upcoming Threat Crush Canada’s Mutual Fund Companies?

Financial advisors embracing an ETF business model is very bad news for IGM Financial Inc. (TSX:IGM), CI Financial Corp. (TSX:CIX), and AGF Management Limited (TSX:AGF.B).

| More on:
The Motley Fool

Investors who don’t want to go to the trouble of picking individual stocks have a number of different options.

The most popular one these days is using exchange-traded funds (ETFs). These products give investors the benefit of diversification without paying high fees. The cheapest ETFs out there have management fees of less than 0.10% per year. For somebody just starting out with $10,000 in assets, it’s possible to pay just $10 per year in management fees.

That’s a terrific deal.

Mutual funds have been the more traditional option. Funds in Canada charge anywhere from 1% to 3% in management fees. In exchange for that fee, investors get the council of a qualified financial advisor who usually helps pick the fund. They also get professional management of the fund itself and the potential to beat the market. A mutual fund manager tries to outperform the index, while an ETF just hopes to match it.

Some mutual funds do outperform their indexes, but most don’t. The funds that do underperform usually suffer from the same setbacks. Fund managers don’t want to look bad, so they don’t buy the truly undervalued stocks that lead to market outperformance, choosing instead to buy expensive, sexy stocks.

Expensive fees mean a manager has to outperform by 3% or so annually just to beat the index after investors pay management fees. Some funds even charge sales loads that penalize an investor for withdrawing funds before a certain amount of time passes.

In short, mutual funds are a good business for the fund managers and not so much for consumers putting their life savings inside the vehicles.

I’m not the only one who has noticed this. Other, more important folks have taken notice. And it could spell very bad news for some of Canada’s leading fund companies such as IGM Financial Inc. (TSX:IGM), AGF Management Limited (TSX:AGF.B), and CI Financial Corp. (TSX:CIX).

A flight away from fees

Investors have already started seeing changes in the way fees are disclosed to them.

Starting at the end of last year, Canadian mutual fund companies are now required to disclose the annual cost of holding a fund in dollar terms, rather than just percentage terms. Somebody that holds, say, $100,000 in funds will tolerate a 2.5% annual fee, but might be quite upset when that fee is expressed as $2,500 per year.

Compare that to an ETF that might charge $100 in fees for a similar result. Once investors see for themselves the huge difference in costs, it’ll make it easy to justify making the switch.

Some financial advisors are starting to embrace a different model than just taking trailer fees from mutual funds. They realize the future points away from expensive funds and towards much cheaper ETFs.

These advisors are willingly taking a little less in commission in an attempt to gain assets under management. They take a fee of approximately 0.5% a year to manage a simple portfolio of ETFs. Combine the two fees together, and customers get all the benefits of a financial advisor for less than 1% of their assets annually.

That’s a good model for everyone but the traditional mutual fund companies. They will either be forced to cut fees considerably or continue to slowly but surely lose market share to cheaper options. Either way, that’s not good news for folks who have money invested in the mutual fund providers.

Some of the fund companies are priced at reasonable valuations. IGM Financial only trades at 11.7 times trailing earnings. AGF Financial is even cheaper, trading at 8.7 times earnings and at less than book value. CI Financial boasts a monthly dividend of $0.11 per share, good enough for a 4.6% yield. CI’s dividend is actually the lowest out of the three, too.

These stocks could easily move higher in the short term, especially if markets continue to recover. But over the long term, I think these companies have to either evolve or die a slow death. Either way, it’s probably not a sector investors should be getting excited about today.

Fool contributor Nelson Smith has no position in any stocks mentioned.

More on Dividend Stocks

Pile of Canadian dollar bills in various denominations
Dividend Stocks

1 Way to Use a TFSA to Earn $250 Monthly Income

You can generate $250 worth of monthly tax-free TFSA income with ETFs like BMO Canadian Dividend ETF (TSX:ZDV).

Read more »

Colored pins on calendar showing a month
Dividend Stocks

This TSX Dividend Stock Pays Cash Every Single Month

If you’re looking for a top TSX dividend stock to buy now that happens to pay its dividend every single…

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

High Yield, Low Stress: 3 Income Stocks Ideal for Retirees

These high yield income stocks have solid fundamentals, steady cash flows, strong balance sheets, and sustainable payout ratios.

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Dividend Stocks

CRA Just Released New 2026 Tax Brackets

New 2026 CRA tax brackets can cut “bracket creep” so plan around them to ensure more compounding, and consider Manulife…

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

TFSA Investors: Here’s the CRA’s Contribution Limit for 2026

New TFSA room is coming—here’s how a $7,000 2026 contribution and a simple ETF like XQQ can supercharge tax‑free growth.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

On a Scale of 1 to 10, These Dividend Stocks Are Underrated

Restaurant Brands International (TSX:QSR) and another cheap dividend stock to buy.

Read more »

monthly calendar with clock
Dividend Stocks

How to Use Your TFSA to Earn $700 per Month in Tax-Free Income

Turn your TFSA into a steady, tax‑free monthly paycheque, Here’s a simple plan and why APR.UN fits the bill.

Read more »

The sun sets behind a power source
Dividend Stocks

1 Safer Dividend Stock I’d Stash Away in a TFSA

Fortis (TSX:FTS) stock could stand tall in 2026 as volatility looks to hit hard.

Read more »