Should You Be Cautious of a Falling Market?

How should you caution against a falling market when it comes to quality dividend stocks such as The Coca-Cola Co (NYSE:KO) and a Canadian bank?

| More on:
The Motley Fool

The SPDR S&P 500 ETF Trust (NYSEARCA:SPY), which is representative of the U.S. stock market, has been trading in a channel since August 2015. This is the third time it reached an all-time high of about US$210 and the second time it’s bottomed at US$185.

Is this a market top?

Some analysts have said that the quick fall in August 2015 wasn’t a normal one and that this could very well be a market top.

With the market having gone up for seven consecutive years, some wonder if the bull is getting tired.

Should you be cautious of a falling market?

What should investors do in such a market? Should you worry about it falling?

These questions can be answered based on your financial goals. Investors need to stay at least partially invested to remain investors. For example, a retiree who needs current income and income investors won’t get an income if they exit their positions.

If you’d bought Canadian Imperial Bank of Commerce (TSX:CM)(NYSE:CM) on the dip at $85 early this year, you’d have gotten yourself a nice yield. In fact, your yield on cost would now be more than 5.5% thanks to the bank’s dividend hike in March.

In the past five years, the high end of Canadian Imperial Bank’s dividend yield range has been above 5%. So, anytime it reaches a yield of above 5%, it may be an opportunity to buy some shares.

However, if you have a sizeable portfolio and you know that the income generated from your portfolio won’t be enough to sustain your lifestyle in retirement, and you know you’ll need to sell some shares for capital gains sometime soon, you should think of ways to protect your nest egg.

How to protect your portfolio

One way you can protect your portfolio is by looking at individual companies. For example, I exited my position in The Coca-Cola Co (NYSE:KO) last month before it reported its earnings.

It was trading at more than 23 times its earnings, and the last time that happened was in 2007. Other than being overvalued, Coca-Cola is also expected to report lower earnings than previous years because a part of its consumer base is shifting away from soft drinks.

On top of that, its payout ratio is 70% based on its 2015 earnings. Its payout ratio has never been this high, and it could be the new normal. So, dividend growth going forward will depend more on its earnings growth rather than payout-ratio expansion.

Conclusion

If you care only about the income from your investments, you only need to buy quality companies that are at a high yield (compared to its history), which is usually when they dip and are priced at decent valuations.

If you care about your net worth, then you should analyze your holdings individually for their valuations and growth prospects and rebalance your portfolio accordingly.

If you feel uneasy about the market, opt to hold a bigger percentage of cash to soften any volatility that may come.

Fool contributor Kay Ng has no position in any stocks mentioned. The Motley Fool owns shares of Coca-Cola.

More on Dividend Stocks

Investor wonders if it's safe to buy stocks now
Dividend Stocks

What’s Going on With goeasy’s Dividend?

Goeasy (TSX:GSY) has suspended its dividend.

Read more »

dividends can compound over time
Dividend Stocks

3 Worry-Free High-Yield Dividend Plays for 2026

These three worry‑free, high‑yield dividend stocks can offer investors a stable recurring income stream backed by reliable performance.

Read more »

Asset Management
Top TSX Stocks

2 Top Stocks to Buy and Hold for the Long Term

Two industry heavyweights with renewed growth stories are the top stocks to buy and hold for the long term.

Read more »

Hourglass and stock price chart
Dividend Stocks

A Deeply Undervalued TSX Stock Down 17.5% Worth Holding Long Term

Beyond the Iran war panic, here's why Magna International (TSX:MG) stock’s 17.5% drop is a 10-year gift for patient investors

Read more »

Utility, wind power
Dividend Stocks

2 Canadian Dividend Giants I’d Buy With Rates on Hold

These top Canadian dividend stocks could be just what your portfolio ordered in this current economic backdrop. Here's why.

Read more »

diversification is an important part of building a stable portfolio
Dividend Stocks

A Top-Performing U.S. Stock That Canadian Investors Really Should Own

NVIDIA (NVDA) is hot, but one other U.S. stock is built to last.

Read more »

man shops in a drugstore
Dividend Stocks

2 Top TSX Stocks to Buy Today With Long-Term Growth in Mind

These two top TSX stocks are some of the best and most reliable long-term growth names that you can buy…

Read more »

people stand in a line to wait at an airport
Dividend Stocks

The Bank of Canada Just Held Rates at 2.25%. These 3 Dividend Stocks Are Built for the Wait.

Dividend investors who had been hoping for a rate cut should now pivot to "what pays me while I wait?"

Read more »