Why Investors Should Fear the “Sexy” Play

Investors are very likely to be disappointed in the long term with marijuana stocks such as Canopy Growth Corp. (TSX:WEED), Aphria Inc. (TSX:APH), and Aurora Cannabis Inc. (TSXV:ACB).

| More on:

In the late 1990s, the internet was sexy. In the mid 2000s, oil and commodities and real estate became sexy. Now, marijuana companies have taken a hold of the trophy for “sexiest asset class.”

Stock prices are climbing, and investors are making a bunch of money. Capital investment is being spurred by large rounds of private placements, companies are doing reverse mergers to get listed on exchanges, and the array of stock promoters peddling the next stock that will make your portfolio see triple-digit returns are now peddling cannabis stocks.

Canadian marijuana companies such as Canopy Growth Corp. (TSX:WEED), Aphria Inc. (TSX:APH), and Aurora Cannabis Inc. (TSXV:ACB) each find themselves within the newest “get rich quick” category of stocks.

Such companies have generally subscribed to the following formula for greatness:

  1. Find space, people with “operational know-how,” and investors to fund growing a few plants.
  2. Buy some seeds. Grow a few plants.
  3. Using legal accounting methods and mark up the value of the plants as they mature, leading to accounting gains and increased earnings.
  4. Show impressive sales growth numbers — numbers which may or may not be sustainable.
  5. Acquire other producers with money raised at higher valuations from more equity placements.
  6. Watch stock price soar.

I have written on the inefficiency of the market to correctly price future growth expectations, citing the mass market hysteria of the late 1990s related to internet issues with three specific examples for reference. These are interesting times, and as more sophisticated investors begin to take harder looks at the fundamentals of many of these businesses, the likelihood of an industry-wide tempering of growth expectations becomes more and more likely.

The ability for pro-marijuana or pro-legalization retail investors to “put their money where their mouth is” and plop a few thousand down on a marijuana name as a sort of political vote in favour of legalization can be dangerous. The worry I have is that the investors driving up the prices of these marijuana companies from small-cap or micro-cap status toward the billion-dollar level have low levels of sophistication and are lured in by the massive potential returns these former penny stocks have given investors who got in early.

A price bubble in any asset class is more of a mentality than anything else, and right now, it appears to me that the mentality many marijuana investors have is one which is detached from reality — based less on the fundamentals of the businesses and more on anticipating “how high the stock can go,” relying on the fact that other investors will continue to pile their money into these businesses for the simple reason that stock prices continue to increase at breakneck speed.

Stay Foolish, my friend.

Fool contributor Chris MacDonald has no position in any stocks mentioned.

More on Investing

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

2 Canadian Stocks to Buy if Mortgage Rates Stay High

High mortgage rates can squeeze consumers and cool housing, so these two TSX stocks are framed as ways to stay…

Read more »

shopper carries paper bags with purchases
Dividend Stocks

Inflation Just Hit 2.4%, but These 2 Canadian Stocks Still Look Like Buys

It's time to consider stocks that can keep rising even if interest rates stay high for a while.

Read more »

Dividend Stocks

The Sectors Where Canada Actually Beats the United States

Canada’s edge isn’t copying U.S. tech — it’s owning cash-generating real assets like infrastructure, agriculture inputs, and alternative asset management.

Read more »

dividends grow over time
Dividend Stocks

Beyond Telus: A High-Yield Stock Perfect for Income Lovers

TELUS yields over 9%, but Freehold’s royalty model may deliver high income with fewer balance-sheet headaches.

Read more »

dividend stocks are a good way to earn passive income
Dividend Stocks

2 Undervalued Canadian Dividend Stocks That Look Attractive in 2026

The long-term rewards from these undervalued dividend stocks could be significant on a rebound.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Thursday, April 23

The TSX saw a slight bounce, but today’s trade could turn volatile as Strait of Hormuz tensions intensify, oil and…

Read more »

Abstract technology background image with standing businessman
Tech Stocks

AI Spending Is Poised to Hit US$700 Billion in 2026: 2 Top Stocks to Buy to Capitalize on This Massive Number

These two Canadian stocks are well-positioned for the AI surge ahead.

Read more »

Top TSX Stocks

If I Could Only Buy and Hold a Single Stock, This Would Be It

Bank of Nova Scotia is a compelling buy-and-hold stock thanks to its stability, global reach, and reliable dividend income.

Read more »