Why Investors Should Fear the “Sexy” Play

Investors are very likely to be disappointed in the long term with marijuana stocks such as Canopy Growth Corp. (TSX:WEED), Aphria Inc. (TSX:APH), and Aurora Cannabis Inc. (TSXV:ACB).

| More on:

In the late 1990s, the internet was sexy. In the mid 2000s, oil and commodities and real estate became sexy. Now, marijuana companies have taken a hold of the trophy for “sexiest asset class.”

Stock prices are climbing, and investors are making a bunch of money. Capital investment is being spurred by large rounds of private placements, companies are doing reverse mergers to get listed on exchanges, and the array of stock promoters peddling the next stock that will make your portfolio see triple-digit returns are now peddling cannabis stocks.

Canadian marijuana companies such as Canopy Growth Corp. (TSX:WEED), Aphria Inc. (TSX:APH), and Aurora Cannabis Inc. (TSXV:ACB) each find themselves within the newest “get rich quick” category of stocks.

Such companies have generally subscribed to the following formula for greatness:

  1. Find space, people with “operational know-how,” and investors to fund growing a few plants.
  2. Buy some seeds. Grow a few plants.
  3. Using legal accounting methods and mark up the value of the plants as they mature, leading to accounting gains and increased earnings.
  4. Show impressive sales growth numbers — numbers which may or may not be sustainable.
  5. Acquire other producers with money raised at higher valuations from more equity placements.
  6. Watch stock price soar.

I have written on the inefficiency of the market to correctly price future growth expectations, citing the mass market hysteria of the late 1990s related to internet issues with three specific examples for reference. These are interesting times, and as more sophisticated investors begin to take harder looks at the fundamentals of many of these businesses, the likelihood of an industry-wide tempering of growth expectations becomes more and more likely.

The ability for pro-marijuana or pro-legalization retail investors to “put their money where their mouth is” and plop a few thousand down on a marijuana name as a sort of political vote in favour of legalization can be dangerous. The worry I have is that the investors driving up the prices of these marijuana companies from small-cap or micro-cap status toward the billion-dollar level have low levels of sophistication and are lured in by the massive potential returns these former penny stocks have given investors who got in early.

A price bubble in any asset class is more of a mentality than anything else, and right now, it appears to me that the mentality many marijuana investors have is one which is detached from reality — based less on the fundamentals of the businesses and more on anticipating “how high the stock can go,” relying on the fact that other investors will continue to pile their money into these businesses for the simple reason that stock prices continue to increase at breakneck speed.

Stay Foolish, my friend.

Fool contributor Chris MacDonald has no position in any stocks mentioned.

More on Investing

telehealth stocks
Dividend Stocks

2 High-Yield Dividend Stocks That Could Be a Safer Pick for Canadian Retirees

These two quality dividend stocks with solid underlying businesses, consistent dividend payouts, and visible growth prospects are ideal for retirees.

Read more »

data analyze research
Stocks for Beginners

3 Canadian Stocks to Buy Before the Next Earnings Surprise

Some earnings-season winners show up before the headlines, with strong momentum, clear catalysts, and room to beat expectations.

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Retirement

How This Bolder Savings Approach Could Help You Catch Up on Retirement Goals

Do not let uncertainties derail your retirement plans. Learn how to boost your savings for a secure retirement today.

Read more »

Stocks for Beginners

The Canadian ETFs That Deserve Far More Attention Than They’re Getting

These three Canadian ETFs aren't just being overlooked, they're some of the best funds you can buy in this environment.

Read more »

rising arrow with flames
Tech Stocks

1 Canadian Stock Supercharged to Surge in 2026

VitalHub crossed $100 million in revenue in 2025 and is building AI tools customers are already paying for. Here is…

Read more »

dividend stocks are a good way to earn passive income
Stocks for Beginners

5 Stocks to Hold for the Next Decade

Take a closer look at these TSX stocks if you’re looking to allocate some investment capital to Canadian equities for…

Read more »

cookies stack up for growing profit
Dividend Stocks

4 Dividend Stocks I’d Happily Double My Position in Today

These four quality dividend stocks offer attractive buying opportunities in this uncertain outlook.

Read more »

Woman checking her computer and holding coffee cup
Investing

2 TSX Stocks I’d Buy Aggressively the Next Time Markets Pull Back

Discover how the stock market is recovering from the Iran war. Analyze stock trends and the performance of Celestica stock.

Read more »