TFSA Investors: Should You Buy BCE Inc. or Sun Life Financial Inc.?

BCE Inc. (TSX:BCE)(NYSE:BCE) and Sun Life Financial (TSX:SLF)(NYSE:SLF) are two of Canada’s top companies. Is one a better bet today?

| More on:

Canadians are searching for reliable stocks to put inside their TFSA portfolios.

The strategy makes sense, especially for investors who are interested in generating tax-free income or are planning to reinvest the dividends and grow the savings over time.

Let’s take a look at BCE Inc. (TSX: BCE)(NYSE: BCE) and Sun Life Financial Inc. (TSX: SLF)(NYSE: SLF) to see if one is an interesting pick today.

BCE

BCE closed its purchase of Manitoba Telecom Services earlier this year in a deal that bumped the communications giant into first place in the Manitoba market, and set it up with a solid base to extend its presence in the western provinces.

Most people are familiar with the mobile, internet, and TV services, but BCE also has a large media division, which includes sports teams, a television station, specialty channels, radio stations, and an advertising business.

These assets, combined with the wireless and wireline businesses, create a powerful company with the capability of interacting with most Canadians on a daily basis.

In fact, any time a person in Canada sends a text, calls a friend, streams a movie, checks e-mail, watches the news, or listens to the weather report, the odds are pretty good that BCE is involved somewhere along the line.

The company generates adequate free cash flow to support the generous dividend, which remains one of the safest payouts available.

The dividend provides a yield of 4.9%.

Sun Life

Sun Life has insurance and wealth management businesses in Canada, the United States, and Asia.

The North American operations are the largest contributors to the company’s revenue and income, but the long-term opportunities arguably lie in Asia.

Sun Life has a strong presence in countries such as India, the Philippines, Malaysia, Vietnam, and Indonesia. With the middle class continuing to grow, demand for insurance and wealth management products should increase, and Sun Life is well positioned to benefit.

The company reported a 24% year-over-year increase in underlying Q2 net income and has raised the dividend five times in the past three years. The current quarterly payout provides an annualized yield of 3.5%.

Sun Life is an attractive holding if you think interest rates will continue to rise, as higher rates tend to benefit insurance companies.

Is one more attractive?

Both stocks pay dividends that should be very safe.

At this point, the best option might be to split a new investment between the two companies. This way you get the high yield from BCE, while positioning your portfolio to benefit from Sun Life’s exposure to global growth.

Fool contributor Andrew Walker owns shares of BCE Inc.

More on Dividend Stocks

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Dividend Stocks

The AI Boom Needs Copper, Uranium, and Power: This Canadian Stock Could Benefit

AI may feel digital, but its growth depends on massive real-world builds, and Aecon is positioned to get paid for…

Read more »

Fed Chairman Jerome Powell speaks with U.S. president Donald Trump
Dividend Stocks

How the Fed’s First Rate Hike Since 2023 Shook Up Canadian Markets

While the Fed’s rate hike changes U.S. monetary-policy, it does not mean that the Bank of Canada will follow the…

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Dividend Stocks

I Plan to Keep These Stocks in My TFSA for at Least 10 Years

These TFSA stocks combine income, stability, and growth, giving me three different reasons to hold them for at least 10…

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Dividend Stocks

Brookfield Just Launched a $50 Billion Canada Fund: Should You Buy BAM Stock?

Brookfield and CPP just unveiled a $50 billion “Maple Fund.” It’s a reminder that Brookfield gets the call when Canada…

Read more »

dreaming of financial success
Dividend Stocks

1 of the Most Reliable Payouts You Can Earn Isn’t From Your Job

You can earn dividend income from ETFs like iShares S&P/TSX Capped Composite Index Fund (TSX:XIC).

Read more »

happy woman throws cash
Dividend Stocks

5 Dividend Stocks I’d Trust to Keep Paying Me No Matter What

The five Canadian stocks have a solid earnings base and are positioned to keep paying their shareholders across all market…

Read more »

Confused person shrugging
Dividend Stocks

Is Telus Still a Buy Right Now? Here’s My Verdict

A brutal dividend cut, a new CEO, and a stock down nearly 50% from its highs: Telus has changed. Here's…

Read more »

A meter measures energy use.
Dividend Stocks

Why Settle for 2% When This Stock Pays Double?

A savings account pays about 2% right now. This Canadian dividend stock pays nearly double, with 17 straight years of…

Read more »