Shopify Inc.: The Real Reason the Stock May Struggle to Sustain a Rally From Here

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) plunged over 8% following its Q3 2017 earnings report. Could the “Left Effect” come back to haunt the stock?

| More on:
The Motley Fool

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) recently released its Q3 2017 numbers which were solid to say the least. Despite clocking in record third-quarter revenues, shares fell over 8% following its release since the general public wasn’t happy with CEO Tobias Lütke’s response to short-seller Andrew Left’s claims.

Before Andrew Left’s short report, I urged investors to be cautious because of two major problems that could stop the stock’s impressive run dead in its tracks.

In several pieces, I pointed out that Shopify was turning into a dangerously speculative stock, despite its promising long-term growth runway.

While some investors may disagree with many of the points that Andrew Left made in his report, such as shady mid-level marketing and misleading campaigns, I believe investors should take some time to think about his other points, many of which I’ve also pointed out in the past, such as overvaluation and the long-term sustainability of Shopify’s subscriber base.

Shopify is absurdly overvalued

Sure, many high-flying growth stocks have sky-high valuations, and some investors may not even look at the valuation metrics when investing in such a growth stock, but I believe that’s an extremely risky proposition.

I understand that there’s a premium for innovative tech stocks that are few and far between on the TSX, but investors really need to ask themselves if it’s worth placing a bet on a company that trades at ~19.2 price-to-sales multiple.

For many investors, the bull thesis on Shopify is that its subscriber growth momentum is unstoppable and will continue to pick up, at least over the next few years. The main problem with this thesis is that investors may not understand the amount of churn that the subscriber base is susceptible to.

Subscriber growth momentum isn’t as remarkable when you consider that a huge chunk of subscribers may be heading for the exits over the next few years. Eventually, a tipping point will be reached, and once subscriber growth slows, subscriber losses may start to pick up, and that’s when things could really get ugly.

A huge amount of churn in Shopify’s subscriber base can be expected over the long haul

In one of my previous pieces published before Andrew Left released his short report, I noted a scary risk that nobody seemed to be talking about. Everyone was all about the bull case, and barely anyone was considering the real long-term risks associated with the business.

Small- and medium-sized businesses (SMBs) have an absurdly high failure rate. That’s just a fact, and unfortunately, Shopify caters to such businesses, so it’s not too far-fetched to assume that a huge chunk of Shopify’s subscribers may not stick around over the next five years.

The U.S. Bureau of Labour Statistics states that approximately one-third of new establishments survive more than a decade. In theory, that could mean Shopify could lose two-thirds of its subscriber base in a decade from now, assuming a superior product isn’t created by a competitor and all subscribers are legitimate business owners. These aren’t safe assumptions to make, so Shopify could potentially stand to lose an even greater percentage of its current subscriber base a decade from now.

To add even more salt in the wound, Andrew Left pointed out that many a chunk of Shopify’s current subscribers may not be legitimate business owners, and they may only be in it for a business opportunity or to recruit others for a referral bonus. If I were a Shopify shareholder, I would definitely lose sleep at night thinking about this.

Bottom line

Andrew Left seems to think that Shopify is a big scam, but I don’t think it is.

The company is likely operating legitimately; however, I’m still concerned about the long-term sustainability of the company’s subscriber base.

Shopify CEO Tobias Lütke claimed Andrew Left’s claims are “preposterous,” but investors should take any management retorts with a grain of salt, especially since many investors were unimpressed with Lütke’s response to Citron.

Things could definitely get uglier from here, so I think buying the dip right now would be an extremely risky proposition.

Stay smart. Stay hungry. Stay Foolish.

Joey Frenette has no position in any of the companies mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and SHOPIFY INC. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

concept of growth
Tech Stocks

Why Shares of BlackBerry Just Surged 20%

The skeptics had an earnings price target, and BlackBerry just made them look very wrong.

Read more »

container trucks and cargo planes are part of global logistics system
Tech Stocks

1 TSX Tech Stock That Could Ride Data Centre Growth Higher

AI data-centre growth is straining real-world supply chains, and Kinaxis aims to help companies plan and adapt faster.

Read more »

Person uses a tablet in a blurred warehouse as background
Tech Stocks

This Canadian Stock Is 41% Off Its Highs and Built to Hold Forever

Down 41% from all-time highs, this Canadian tech stock offers significant upside potential to shareholders in June 2026.

Read more »

Data Center Engineer Using Laptop Computer crypto mining
Dividend Stocks

The Hidden Canadian Winners of the Data Centre Boom

The data-centre boom needs real estate and connectivity, not just chips. These three TSX stocks offer different ways in.

Read more »

semiconductor chip etching
Tech Stocks

A Deeply Undervalued TSX Stock Down 20% Worth Holding Long Term

Celestica's latest earnings call painted a picture of a company firing on all cylinders. So why is the stock still…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Dividend Stocks

AI Needs Power and Servers: 2 Stocks I’d Buy Right Now

AI needs electricity and systems that actually work, and Hydro One plus CGI offer two Canadian ways to invest in…

Read more »

Data center servers IT workers
Tech Stocks

1 Canadian Stock I’d Buy for the Data Centre Revolution

Celestica has already surged nearly 200%, but its role in building the physical backbone of AI data centres still looks…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Energy Stocks

Maximum TFSA Impact: 2 TSX Stocks to Help Multiply Your Wealth

Blackberry stock is one of the 2 TSX stocks to buy for long-term wealth creation in your TFSA.

Read more »