Why Shopify Inc. Was up 7% Yesterday

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) rallied off news that the LCBO is using its e-commerce platform to sell marijuana, but where will the stock go from here?

| More on:

Getting exposure to the cannabis sector does not have to come from directly owning marijuana stocks. With marijuana stocks continuing to trade at bubble-like multiples, this is great news.

Canopy Growth Corp. (TSX:WEED) trades at a price-to-sales multiple of 93 times, and Aurora Cannabis Inc. (TSX:ACB) trades at a price-to-sales multiple of 229 times; they offer investors a lousy risk/reward proposition.

Enter Shopify Inc. (TSX:SHOP)(NYSE:SHOP).

Yesterday, Shopify announced that the Ontario government has chosen the company’s e-commerce platform for cannabis sales online and in stores, thereby ensuring a reliable, safe, and informed shopping experience.

For Shopify, this is obviously good news. Adding such a merchant to its list of clients is confidence inspiring, and it addresses a big concern that lingers with regard to this company — namely, churn rate.

A big percentage of Shopify’s clients are small businesses, and the failure rate among these businesses is known to be high. So, the more established businesses that the company has as clients, the better.

Since January 2016, Shopify is up 348% amid booming revenue growth of 90% in 2016 and 72% year-over-year revenue growth in the latest quarter, the third quarter of 2017.

So, what’s next for Shopify?

Shopify reports this Thursday February 15, and while highly optimistic expectations are baked in to the stock, which is trading at 20 times sales, earnings per share (EPS) are expected to be positive in 2017 to the tune of $0.06, which is a big positive.

So, with this, consensus expectations are calling for a tripling of EPS in 2018. And while earnings ratios are stratospheric, the company is clearly maintaining its momentum.

In a market that is clearly willing to pay up for growth, Shopify’s stock has benefited greatly, as the company has continued to generate explosive growth. But is the valuation of the stock ahead of itself? And if so, how will this be rectified?

In my view, earnings would have to rise unrealistically quickly to make this valuation makes sense. So, that leaves us with the numerator: the share price.

The market is very optimistic about the company, and while I do see the promise, I believe the shares will fall as soon as the market’s optimism fades and the shares are priced realistically.

If you like the company and its prospects, wait for this to happen and snatch the shares up when the valuation becomes more reasonable.

In summary, while Shopify trades at far more attractive multiples than the marijuana stocks, it is still also very richly valued.  At this time, I would stay on the sidelines and wait, and stand ready to pull the trigger when the shares fall to more realistic levels.

Fool contributor Karen Thomas has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and SHOPIFY INC. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

ETF is short for exchange traded fund, a popular investment choice for Canadians
Tech Stocks

The 1 Strategic Canadian ETF I’d Make Sure Every TFSA Includes

Discover how to build a successful TFSA portfolio using strategic asset allocation in Canadian ETFs to mitigate risk.

Read more »

rising arrow with flames
Tech Stocks

1 Canadian Stock Supercharged to Surge in 2026

VitalHub crossed $100 million in revenue in 2025 and is building AI tools customers are already paying for. Here is…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Tech Stocks

What the TFSA Fine Print Says About Holding U.S. Stocks

The TFSA protects Canadian gains from tax, but U.S. dividend stocks come with a 15% dividend withholding tax twist most…

Read more »

3 colorful arrows racing straight up on a black background.
Dividend Stocks

3 Canadian Stocks That Could Thrive Even if the Economy Slows

If the TSX hits a softer patch, these three stocks stand out for durable demand, long-cycle work, or exposure to…

Read more »

Canada national flag waving in wind on clear day
Tech Stocks

1 Canadian Stock to Buy Before the Bank of Canada Speaks

BlackBerry is suddenly looking like a real pre-Bank of Canada play, with sticky government and auto customers, plus a turnaround…

Read more »

child looks at variety of flavors at ice cream store
Tech Stocks

What is One of the Best Tech Stocks to Own for the Next Decade?

Constellation Software (TSX:CSU) stock could be one of the best Canadian tech stocks to buy and hold for long term…

Read more »

Woman checking her computer and holding coffee cup
Tech Stocks

Billionaires Are Selling Amazon Stock and Betting on This TSX Stock

Billionaires are trimming Amazon stock and shifting attention to this TSX growth stock that’s gaining momentum.

Read more »

young adult uses credit card to shop online
Tech Stocks

Shopify Just Moved: 2 Canadian Tech Stocks to Buy Next

Shopify’s surge has put Canadian tech back in focus, but OpenText and Lightspeed look like two “next up” ideas with…

Read more »