Why Is This Shopify Inc (TSX:SHOP) Insider Selling Shares?

A Shopify Inc (TSX:SHOP)(NYSE:SHOP) board member has been selling hundreds of thousands of dollars worth of shares. Should you follow suit?

| More on:

Shopify Inc (TSX:SHOP)(NYSE:SHOP) is the darling of the Canadian tech industry. Between soaring revenue growth, frothy returns and untold volumes of media coverage, it’s clear this stock is riding high. But despite all the accolades, some see Shopify stock as an unambiguous sell. Apparently, one of them is a Shopify director.

According to a recent report, Steven Alan Collins sold 2000 Shopify shares worth approximately $273,000 on October 31. The move came after a big fall season driven by legal cannabis sales and a Q3 earnings report that most commentators regarded as positive.

Granted, with a $15 billion market cap, Shopify’s stock will hardly be affected by Collins’ comparatively minor sale. Still, the act of selling by an insider always raises questions. Is he simply taking profits? Is it a vote of no-confidence in the company? Should non-insider holders emulate the move? In Collins’ case, it’s hard to say, mainly because Shopify stock is generally well regarded and still up year-to-date (although down considerably from its 12-month highs).

To understand why insiders might be cashing out of Shopify right now, it helps to look at the stock’s performance this year.

Year-to-date performance

On the whole, Shopify has had a strong 2018. Although the stock is down from its high of $229, it’s up about 44% year-to-date. This is a very strong return and well ahead of the TSX average.

This could also help explain why a Shopify insider would sell shares in the company. Steven Collins has been a Shopify board member since 2014 before the company even went public. Since the IPO, Shopify shares have gained a whopping 985%. Collins has most likely held a stake the entire time, making the investment a ten bagger. After seeing Shopify shares begin to falter in late 2018, he may have simply decided to sell in order to take profits when they were available to do so. If this is the case, then Collins’ sale may not be so much a vote of no confidence as the cluing up of a mega-profitable play.

Growth

It’s still possible that Collins had other, more fundamental reasons for selling his stake in Shopify. One reason could be the company’s revenue and earnings growth.

Shopify’s revenue growth, although strong, appears to be decreasing every quarter, having slid from 68% in Q2 fiscal 2017 to 58% in Q3 fiscal 2018, suggesting that the company may be running out of fuel. On the profit front, things don’t look much better. Because of its ballooning costs, Shopify is struggling to post an operating profit, and the operating loss grows wider each quarter.

Additionally, although the company is posting positive net income, earnings fell by about 10% year-over-year in Q3. This is a company that will need to get its costs under control before it starts making the kind of money that would justify its valuation.

Bottom line

Ultimately, only Steven Collins knows exactly why he sold his Shopify shares. However, the fact that he sold when he did is instructive. Shopify is currently at the tail end of three consecutive years of frothy returns during which the stock has gained nearly 1000%. After all these years, the company is still struggling with profitability, which makes one wonder how long the party can last.

Fool contributor Andrew Button has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and Shopify. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

a person watches a downward arrow crash through the floor
Tech Stocks

Have a Few Duds? How to Be Smart About Investment Losses (Tax-Loss Strategies for Canadians)

Tax-loss selling can help Canadians offset capital gains in non-registered accounts, but each underperforming stock should be evaluated carefully before…

Read more »

AI concept person in profile
Tech Stocks

Tesla vs. Alphabet: Which Is the Better AI Stock for 2026?

Both stocks have delivered good returns recently. But only one looks like a good bet going into 2026.

Read more »

A child pretends to blast off into space.
Dividend Stocks

2 Canadian Stocks to Buy for Lifetime Income

Two under‑the‑radar Canadian plays pair mission‑critical growth with paycheque‑like income you can hold for decades.

Read more »

four people hold happy emoji masks
Tech Stocks

5.9% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

Down almost 75% from all-time highs, Enghouse stock offers significant upside potential and a tasty dividend yield.

Read more »

chip glows with a blue AI
Tech Stocks

How to Invest in Canadian AI Stocks for Long-Term Gains

Investing in AI stocks could be the key to capitalizing on the next transformative technological wave. They can generate long-term…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Dividend Stocks

Is Telus Stock a Buy for Its Dividend Yield?

With a growth plan that is leveraging Telus' artificial intelligence advantages, Telus stock is positioning for strong long-term growth.

Read more »

is telus stock a buy for its dividend yield
Tech Stocks

9% Yield: Is Telus’s Dividend Safe?

Telus announced a major change in its dividend strategy: It is stopping regular increases in its dividend while maintaining the…

Read more »

telehealth stocks
Tech Stocks

Well Health Stock: Buy, Sell, or Hold In 2026

Down over 50% from all-time highs, Well Health stock offers significant upside potential to shareholders in December 2025.

Read more »