Could Aphria’s (TSX:APHA) Massive Fall Spell Curtains for All Marijuana Stocks?

Is Aphria Inc. (TSX:APHA)(NYSE:APHA) the first of many cannabis producers to fall?

If you’re an Aphria (TSX:APHA)(NYSE:APHA) shareholder, it’s hard not to be sick to your stomach after seeing your investment lose over half of its value in just three trading sessions.

Gabriel Greco of Quintessential Asset Management rarely enters the public eye when with its short positions, as he explained in an interview with Amanda Lang on BNN Bloomberg. He only comes out to the financial media if he’s got a smoking gun, and that very well may be what he has, as the Aphria versus Quintessential battle takes it to the next level.

So, with that in mind, Grego is no infamous short-seller like Andrew Left or Marc Cohodes, who brings a new short to the public eye on a seemingly regular basis. As an Aphria shareholder or even a holder of pot stocks, that has to make you worried, as Aphria has been leading all marijuana stocks lower over these past few days.

To make matters worse (as I’ve explained in a previous piece) the broader markets reek of bear droppings, and the current dip in the marijuana market may not recover, as the appetite for equities continues to decrease thanks to a barrage of fears that go well beyond the marijuana market. Simply put, buying the dip is dead for stocks in general. believe that’s the case for pot stocks as well, which will undoubtedly experience amplified negative moves in the coming months if we are, in fact, in a bear market right now.

There’s unsystematic risk at play for pot stocks. Aphria is crumbling (there’s no shortage of coverage on the Aphria versus Quintessential battle here at Motley Fool Canada), and as the markets continue to falter, one has to think that right now is an opportunistic time for the short-sellers to come out with bearish theses on any one of the marijuana stocks, even if it’s unwarranted.

When short-sellers smell blood, they go in for the kill.

Often, their research may be incomplete, yet they still want to scare the heck out of the shareholders of any given company to make a quick buck. Given the damage that’s been done to Aphria in three short days, don’t be too surprised if another short-seller sets its crosshairs on another marijuana company with a thesis that it’s “overvalued”!

Judging from the number of weak-hands in marijuana stocks, I wouldn’t at all be surprised to see any rightfully (or unrightfully) targeted pot stock lose 90% of its value on any random short’s claim of severe overvaluation.

Foolish takeaway

Could Aphria’s fall be the start of a chain reaction of short-seller claims in an already fragile marijuana market? Don’t rule it out. You could lose your shirt in a hurry, so be very cautious if you’re thinking about buying this current dip as it’s not like the others with Mr. Market beckoning the bear from its cave.

Fortunately for long-term thinkers, a few resilient marijuana players will rise up from the abyss after the carnage is over with, so be picky when you place your bets, and make sure you’ve got enough cash on hand to average down your cost basis: you’re most definitely going to need it.

Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Investing

dividends grow over time
Dividend Stocks

Top Canadian Stocks to Buy Right Now With $2,000

A $2,000 capital can buy top Canadian stocks right now and create a resilient machine.

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

This Simple TFSA Plan Could Pay You Monthly in 2026

Transform your financial future by understanding how to achieve monthly passive income through strategic TFSA investments.

Read more »

Canadian dollars are printed
Dividend Stocks

Build a Cash-Gushing Passive-Income Portfolio With $14,000

The payouts of these TSX stocks function much like a regular paycheque, providing passive income to reinvest or to help…

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Investing

How to Make $50 Per Month Tax-Free From Your TFSA

Killam Apartment REIT (TSX:KMP.UN) pays dividends monthly.

Read more »

Investor wonders if it's safe to buy stocks now
Investing

3 Major Red Flags the CRA Is Watching for Every TFSA Holder

Here are some things you should not do in a TFSA to stay on the CRA's good side.

Read more »

Dividend Stocks

3 Dividend Stocks That Could Help You Sleep Better in 2026

These three “sleep-better” dividend stocks rely on essential demand, giving you steadier cash flow when markets get noisy.

Read more »

golden sunset in crude oil refinery with pipeline system
Energy Stocks

2 Dividend Energy Stocks to Buy in March

Given their strong fundamentals and disciplined capital allocation strategies, these two energy companies could sustain dividend growth in the years…

Read more »

customer adds cash to tip jar at business
Dividend Stocks

This TSX Stock Pays an 8.7% Dividend and Deposits Cash Monthly

Trading at a 25% discount to NAV, Firm Capital Property Trust (TSX:FCD.UN) currently offers a massive 8.7% monthly yield. Could…

Read more »