Shopify Inc. (TSX:SHOP) Stock: Will a Buying-on-the-Dip Strategy Work in 2019?

Here is why Shopify Inc. (TSX:SHOP)(NYSE:SHOP) is a great technology stock to buy on the dip.

| More on:

Looking at the stock price chart of Shopify (TSX:SHOP)(NYSE:SHOP) over the past year shows that buying on the dip was a great trade for this e-commerce platform.

Every time this stock fell, it staged a strong comeback. That’s the reason that with all the negativity and macro risks, Shopify delivered about 43% return in the past 12 months — one of the highest among top tech players.

As 2019 is proving to be a year when volatility again is likely to remain high, the question for growth investors is, will the same strategy will work this year, too?

I’m in the camp of those who believe strongly in the business model of this Ottawa-based e-commerce company, and I see a good chance that the company’s growth still has a lot of room to grow, especially in emerging markets.

The biggest evidence of this strength came in 2018; when many tech titans struggled to maintain their growth momentum, Shopify was still able to produce positive growth for its investors.

Shopify stocks in mid-December went through a big plunge after the company announced its second equity capital offer this year, which sent some negative signals to the market.

The company sold 2.6 million Class A subordinate voting shares to strengthen its balance sheet, which follows a 4.8-million share offering from earlier this year. But after this dip of about 27%, Shopify’s stock recovered most of the losses in the next four weeks.

Strong earnings momentum  

In the third quarter, Shopify boosted its full-year revenue guidance and reported third-quarter results that beat expectations. The company now expects revenue of US$1.05-1.06 billion for the full year, up from its earlier guidance of US$1.02-1.03 billion and ahead of analyst expectations.

For the fourth-quarter period for which the company is scheduled to report on Feb. 12, analysts, on average, expect 47% growth in sales to US$347 million and earnings per share of $0.2.

One of the biggest concerns that Shopify stock bears usually cite is about the gross merchandise volume (GMV), the total amount of sales made by all the vendors on its platform. That measure has shown some slow down during the past few quarters. 

The last earning report showed that GMV is still showing a healthy growth, expanding 55% during the third quarter to $10 billion. Investors should keep an eye on this metrics for the past quarter. A strong number will be a big plus for the company’s share price.

Bottom line

Trading at $208, Shopify stock doesn’t offer a good entry point for investors who want to enter this trade after a jump of the past four weeks. For long-term investors, however, Shopify is a good technology name to have in their portfolio, and the next dip could provide a good entry point to take a position.

Fool contributor Haris Anwar has no position in any stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and Shopify. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

3 colorful arrows racing straight up on a black background.
Tech Stocks

This Canadian Stock Could Rule Them All in 2026

Constellation Software’s pullback could be a rare chance to buy a proven Canadian compounder before its next growth leg.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

The Best Canadian AI Stocks to Buy for 2026

Celestica and CMG are two AI-powered Canadian tech stocks that are poised to deliver market-beating returns to shareholders.

Read more »

AI image of a face with chips
Tech Stocks

Outlook for Kraken Robotics Stock in 2026

The stock is already up 36% in 2026. Could the new $35M deal signal a massive year ahead for Kraken…

Read more »

Young adult concentrates on laptop screen
Tech Stocks

Where Will Constellation Software Stock Be in 5 Years?

Down 35% from all-time highs, Constellation Software is a TSX tech stock that offers significant upside potential to investors.

Read more »

top canadian stocks january 2026
Tech Stocks

Just Released: 5 Top Motley Fool Stocks to Buy in January 2026

Stock Advisor Canada is kicking off 2026 with our newest collection of top stocks to buy this month.

Read more »

hot air balloon in a blue sky
Tech Stocks

1 Soaring Stock I’d Buy Now With No Hesitation

Looking for a soaring stock with real momentum? Shopify’s growth, profitability, and AI expansion make it a compelling buy right…

Read more »

visualization of a digital brain
Tech Stocks

2 Top Canadian AI Stocks to Buy in January

Canadian AI stocks such as Docebo and Kinaxis offer significant upside potential to shareholders in January 2026.

Read more »

Paper Canadian currency of various denominations
Tech Stocks

TFSA: Top Canadian Stocks for Big Tax-Free Capital Gains

The real magic of a TFSA happens when quality growth stocks can grow and multiply.

Read more »