Hudson Bay Co. (TSX:HBC) Is Back Up Again, But Is It Time to Buy?

Hudson’s Bay Company (TSX:HBC) has been holding steady lately, but is it time to buy?

After heading into what seemed to be a free fall over the six months, Hudson’s Bay Company (TSX:HBC) has actually gone in a positive direction since the end of January. The stock rose almost a dollar from about $7.50 per share to $8.50 and seems to be holding steady around $8 per share.

With good news on the table, is it perhaps time to buy this stock before it blows up?

Getting real with real estate

The positive position on the markets is in part from the news that HBC has closed its real estate transaction with SIGNA Prime Selection for $375 million. HBC signed the deal on the 18 German properties last month when the two companies decided to combine retail operations and form a real estate joint venture. HBC said it would use the funds to reduce its borrowings.

Then, of course, there was Lord & Taylor. The flagship building on Saks Fifth Avenue in New York City has been sold, but the property investors have stated they will converting the $163 million they got from the sale into an equity interest in the building, which will be held by HBC through another joint venture structure once the store is closed.

All this recent news has come in a wave of real estate transactions for HBC. Last year alone, HBC formed a joint venture for HBC Europe, sold its Gilt brand, which was proving unprofitable online, and will continue to close up to 10 Lord & Taylor stores.

But is it enough?

Future funds

So it’s true that HBC’s stock hasn’t been doing well. The stock is trading at around $8, as I’ve mentioned, far and away from its five-year high of about $28.50 per share.

Yet over the next year there is a bit of optimism. Analysts are saying the stock could rebound to around $10.50 to $12 per share, and is definitely undervalued where it sits now. It should be around $11 per share.

It seems this stock price has been stuck due to the last quarterly earnings results on December 5. The news was less than hopeful, with the company reporting a net loss of $164 million or 69 cents per share.

It seemed the stock would start trending up again when news that HBC executive chairman Richard Baker would be picking up another 8% stake in the company. His company, Rupert of the Rhine LLC, will acquire 18 million shares from a subsidiary of the Ontario Teacher’s Pension Plan Board for $9.45 a share. This, of course, got investors excited. But not for long, it seems.

Other investors and analysts are still critical of HBC and believe that the company should be pushing more in the real estate market. They believe this is the only way for the company to reward shareholders for their continued loyalty.

Bottom line

Those analysts are right. Real estate is the future for HBC, but it definitely won’t be off the table anytime soon. HBC’s CEO Helena Foulkes has said “everything is on the table in terms of increasing value for our shareholders,” which could include more real estate ventures in the future.

In the short term, it’s a good idea to buy the stock if you want to sell it by the end of the year, but over the long term, its outcome is just too uncertain.

For now, this stock has a lot of proving to do. Analysts don’t recommend selling, but they certainly aren’t saying to buy it either. Hudson’s Bay needs to prove it can be profitable again before the stock could trade any higher.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned.

More on Investing

Close up of an egg in a nest of twigs on grass with RRSP written on it symbolizing a RRSP contribution.
Dividend Stocks

2 Dividend Stocks I’d Hold in an RRSP and Never Consider Selling

Restaurant Brands and North American Construction Group are two dividend stocks worth holding in your RRSP forever.

Read more »

financial chart graphs and oil pumps on a field
Energy Stocks

Suncor, Enbridge, or Canadian Natural — Which Oil Stock Fits Your Portfolio Best?

Suncor, Enbridge and Canadian Natural are top Canadian oil stocks. But which stock deserves a spot in your portfolio today?

Read more »

Investor reading the newspaper
Dividend Stocks

The Stock I’d Pick Over Telus or BCE — and Why I Keep Coming Back to It

Although BCE and Telus are both top dividend stocks, this pick offers even more reliability and growth potential in the…

Read more »

Couple working on laptops at home and fist bumping
Stocks for Beginners

The Stocks I’d Choose First If I Had $1,000 to Put to Work Right Now

A $1,000 tax refund can be enough to buy into two TSX names with momentum: one steadier and one higher-octane.

Read more »

chart reflected in eyeglass lenses
Stocks for Beginners

2 TSX Stocks I’d Move Quickly to Buy the Next Time Markets Pullback

These two TSX stocks are some of the best long-term investments in Canada, making them top picks to buy when…

Read more »

oil pumps at sunset
Investing

Better Energy Stock: Canadian Natural Resources vs. Brookfield Renewable Partners

An oil cash cow or AI-fueled green power? Canadian Natural Resources stock and Brookfield Renewable Partners stock are roaring in…

Read more »

young adult uses credit card to shop online
Stocks for Beginners

The 3 TSX Stocks I’d Be Most Eager to Buy at This Very Moment

These three TSX stocks stand out for their strong growth and long-term potential.

Read more »

Forklift in a warehouse
Dividend Stocks

How a $10,000 Investment in This Dividend Stock Could Generate $32 a Month in Passive Income

Granite REIT could turn a $10,000 investment into steady monthly cash flow from warehouses and logistics properties.

Read more »