2 Recent IPOs on a Downslide: Which Is the Better Buy Today?

Canada Goose Holdings Inc. (TSX:GOOS)(NYSE:GOOS) and Roots Corporation (TSX:ROOT) have both experienced turbulence over the past year, and only one is worth buying today.

| More on:

The past decade has seen the emergence of the so-called retail apocalypse. Traditional retailers with a large brick-and-mortar presence have been throttled due to the rise of online shopping and dynamic e-commerce companies like Amazon. The retailers that have managed to survive this onslaught have been able to adjust to this new reality.

Two top Canadian clothing companies launched an initial public offering in 2017. These public listings were met with some skepticism by analysts to start off. Chaos in the retail sector has inspired apprehension among investors. Some have nearly sworn off the sector entirely, focusing exclusively on disruptors like Amazon or Shopify.

Today, we are going to take a snapshot of both 2017 clothing IPOs. Are either of these equities worth buying today?

Roots

Roots (TSX:ROOT) launched its IPO back in October 2017. At the time, I’d discussed the disappointing public listing and recommended two alternatives. One is the second stock we will cover today, the other was Aritzia. For reference, Aritzia stock has climbed over 40% since the publication of that article. Roots has lost over 60% of its value.

What is behind this brutal stretch? Roots has struggled to find its footing as it seeks to expand its e-commerce footprint. In its June Q1 2019 report, the company posted a first-quarter loss that was 75% deeper than the prior year. Inventory costs weighed on earnings in the face of higher sales. However, the company reiterated that its focus in the quarter was to improve its inventory position.

Its e-commerce traffic has improved, but it is difficult to get excited about Roots stock right now, even as a buy-low candidate. The stock has a price-to-earnings ratio above 20. Shares had an RSI of 45 as of close on July 5, which puts it in neutral territory.

Canada Goose

Canada Goose (TSX:GOOS)(NYSE:GOOS) came out of the gate slow after its March 2017 IPO, but the stock would richly reward investors who put their faith in this rising brand. The stock opened at $17 on the TSX. Shares hit an all-time high of $95.58 in late 2018 before a sharp plunge. This drop came after the arrest of Huawei executive Meng Wanzhou, which had investors worrying about Canada Goose’s prospects in China.

These concerns would turn out to be unfounded, at least in the near term, as Canada Goose had a very successful opening at its new Beijing store in December 2018. Canada Goose missed revenue estimates for the first time when it released its fourth-quarter and full-year results in May. However, it reported 60% growth in its international segment.

Canada Goose is not the high flyer it was from its IPO to late 2018, but the value of its brand and the quality of the product should not be underestimated. It has demonstrated that it has staying power and the ability to successfully penetrate global markets. The stock has an admittedly high P/E of 39 right now, so even with the slide, we’re paying a premium and betting on future growth.

Canada Goose is the pricier addition going by its technicals, but it has the higher ceiling and is the better buy of the two we have covered today.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Ambrose O'Callaghan has no position in any of the stocks mentioned. David Gardner owns shares of Amazon. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Amazon, Shopify, and Shopify. Shopify is a recommendation of Stock Advisor Canada.

More on Investing

Printing canadian dollar bills on a print machine
Stocks for Beginners

Invest $10,000 in This Dividend Stock for $333 in Passive Income

Got $10,000? This Big Six bank’s high yield and steady earnings could turn tax-free dividends into serious compounding inside your…

Read more »

Real estate investment concept with person pointing on growth graph and coin stacking to get profit from property
Dividend Stocks

2 Dividend Stocks Worth Owning Forever

These dividend picks are more than just high-yield stocks – they’re backed by real businesses with long-term plans.

Read more »

House models and one with REIT real estate investment trust.
Dividend Stocks

3 Top Canadian REITs for Passive Income Investing in 2026

These three Canadian REITs are excellent options for long-term investors looking for big upside in the years ahead.

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

Use Your TFSA to Earn $184 Per Month in Tax-Free Income

Want tax-free monthly TFSA income? SmartCentres’ Walmart‑anchored REIT offers steady payouts today and growth from residential and mixed‑use projects.

Read more »

dividends can compound over time
Dividend Stocks

Passive Income: Is Enbridge Stock Still a Buy for its Dividend Yield?

This stock still offers a 6% yield, even after its big rally.

Read more »

Safety helmets and gloves hang from a rack on a mining site.
Dividend Stocks

3 Ultra Safe Dividend Stocks That’ll Let You Rest Easy for the Next 10 Years

These TSX stocks’ resilient earnings base and sustainable payouts make them reliable income stocks to own for the next decade.

Read more »

A chip in a circuit board says "AI"
Investing

3 Stocks That Could Turn $1,000 Into $5,000 by 2030

These three TSX stocks with higher growth prospects can deliver multi-fold returns over the next five years.

Read more »

senior couple looks at investing statements
Dividend Stocks

What’s the Average TFSA Balance for a 72-Year-Old in Canada?

At 70, your TFSA can still deliver tax-free income and growth. Firm Capital’s monthly payouts may help steady your retirement…

Read more »