2 Stocks to Buy When Tesla (NASDAQ:TSLA) Reveals Its Pickup Truck

Find out why Magna International (TSX:MG)(NYSE:MGA) and Lithium Americas Corp. (TSX:LAC)(NYSE:LAC) are your best ways to bet on the success of Tesla Inc (NASDAQ:TSLA).

| More on:

Tesla Inc (NASDAQ:TSLA) is getting ready to release yet another vehicle: a high-powered electric pickup truck. This is the company’s boldest offering to date, pitting itself directly against brand-loyal truck buyers that flock to established brands like Ford Motor Company and General Motors Company.

Investors and analysts are skeptical of Tesla’s ability to tap this market in a meaningful way, especially given that Ford and GM are releasing their own electric pickups that may prove to be just as powerful.

Regardless of the ultimate sales figures, one thing is certain: Tesla is succeeding at getting every vehicle category to ditch the internal combustion engine. Scores of people thought pickups would never go electric.

By 2020, nearly every major truck manufacturer in the world will have one released or under development.

This is where it gets tricky, however. Which companies do you bet on? After Tesla reveals it upcoming pickup truck, expect all of the attention to remain on Elon Musk and company.

The biggest deals, however, lie elsewhere. You can use the excitement of Tesla’s pickup truck reveal to your advantage by picking up the stocks below.

It’s all about power

Electric vehicles obviously run off electricity, which is stored in lithium-ion batteries. Do you know what material you need to build lithium-ion batteries? You guessed it—lithium.

As Tesla stokes further demand for electric vehicles, lithium demand is expected to grow by leaps and bounds over the next several decades. Current lithium supply is nowhere close to what’s needed to meet this market demand.

That means two things: lithium prices will likely rise, and any producers capable of bringing new supply to market will benefit.

Lithium Americas Corp. (TSX:LAC)(NYSE:LAC) is perfectly positioned to capitalize. I’ve often recommended that Tesla investors take a close look at betting on the company. Lithium Americas owns interests in two major lithium mines located in Argentina and Nevada.

The Nevada mine is only 200 miles away from Tesla’s gigafactory, positioning it to directly supply the company.

Even at current prices, these two mines could collectively be worth around $1.8 billion. If prices explode—a strong possibility—there could be even more upside. But even if that doesn’t happen, the net asset value of Lithium Americas is around $20 per share.

Shares trade at just $5 apiece today. If Tesla’s electric pickup is a success, expect Lithium Americas to experience similar fortunes.

Suppliers still win

The Lithium Americas bet uses an age-old strategy for getting rich: during a gold rush: sell the shovels. Being a supplier is great given that you can sidestep a ton of competition.

For example, Magna International (TSX:MG)(NYSE:MGA) is one of the largest automotive suppliers in the world. There’s a good chance they designed your vehicle’s suspension, airbags, or seats.

Tesla manufactures much of its components in-house, but that’s still not true for most global car manufacturers. So as Tesla pushes competitors to release additional electric vehicles, Magna International should get its slice of the pie by supplying the burgeoning industry.

It has already established key market positions, including a joint venture that will deliver electric powertrains directly to the Chinese market. This opportunity alone could accelerate earnings growth for years to come.

In addition to electrification, Tesla is pioneering self-driving capabilities. The new Tesla pickup is expected to be equipped for full autonomy. Other manufacturers are racing to build their own autonomous driving technologies. Magna International is deeply involved.

It has deals with BMW and LYFT Inc to supply LIDAR systems and enabling software. If Tesla’s pickup reveal is a success, Magna International should be lining up supply deals with several major car manufacturers who will spend big to catch up.

David Gardner owns shares of Ford and Tesla. Tom Gardner owns shares of Tesla. The Motley Fool owns shares of Tesla. Tesla and Magna International are recommendations of Stock Advisor Canada. Fool contributor Ryan Vanzo has no position in any stocks mentioned.

More on Tech Stocks

rising arrow with flames
Tech Stocks

1 Canadian Stock Supercharged to Surge in 2026

VitalHub crossed $100 million in revenue in 2025 and is building AI tools customers are already paying for. Here is…

Read more »

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Tech Stocks

What the TFSA Fine Print Says About Holding U.S. Stocks

The TFSA protects Canadian gains from tax, but U.S. dividend stocks come with a 15% dividend withholding tax twist most…

Read more »

3 colorful arrows racing straight up on a black background.
Dividend Stocks

3 Canadian Stocks That Could Thrive Even if the Economy Slows

If the TSX hits a softer patch, these three stocks stand out for durable demand, long-cycle work, or exposure to…

Read more »

Canada national flag waving in wind on clear day
Tech Stocks

1 Canadian Stock to Buy Before the Bank of Canada Speaks

BlackBerry is suddenly looking like a real pre-Bank of Canada play, with sticky government and auto customers, plus a turnaround…

Read more »

child looks at variety of flavors at ice cream store
Tech Stocks

What is One of the Best Tech Stocks to Own for the Next Decade?

Constellation Software (TSX:CSU) stock could be one of the best Canadian tech stocks to buy and hold for long term…

Read more »

Woman checking her computer and holding coffee cup
Tech Stocks

Billionaires Are Selling Amazon Stock and Betting on This TSX Stock

Billionaires are trimming Amazon stock and shifting attention to this TSX growth stock that’s gaining momentum.

Read more »

young adult uses credit card to shop online
Tech Stocks

Shopify Just Moved: 2 Canadian Tech Stocks to Buy Next

Shopify’s surge has put Canadian tech back in focus, but OpenText and Lightspeed look like two “next up” ideas with…

Read more »

chip glows with a blue AI
Tech Stocks

2 TSX Stocks That Could Give Your TFSA Returns a Meaningful Boost

Unlock the potential of your TFSA and discover how to maximize growth with strong investments and timely contributions.

Read more »