Revealed: This Little-Known Bank Stock Is Poised to Crush the Competition

Equitable Group Inc. (TSX:EQB) is quietly posting terrific numbers. Here’s why it could easily outperform the others in Canada’s banking industry going forward.

| More on:

Most Canadian investors focus on the largest banks, the dominant banking cartel I like to call the Big Five.

We’ve all heard of these five big banks. They’re the ones with a branch on every corner. These companies spend billions on advertising, getting their brand out there via television advertising or sponsoring events. And most importantly — at least for investors — is that these large financial institutions are so dominant, most Canadians end up using their services, almost by default.

But one little-known competitor is killing it lately, dominating a part of the market that larger banks have ignored. This focus is leading to some stellar results. Let’s take a closer look.

Alternative lending

Equitable Group (TSX:EQB) has barely tried to compete with Canada’s largest banks.

Instead, the company focuses on niche parts of the banking business — areas its larger competition has chosen to ignore.

This has traditionally been the so-called sub-prime mortgage market, offering financing to the millions of Canadians who might not qualify for financing at their local bank branch. Equitable offers mortgages for self-employed folks, recent immigrants without a typical credit profile, and other types of borrowers that don’t meet the traditional definition of a good credit risk.

More recently, there’s been one factor that has boosted Equitable’s bottom line. The larger Canadian banks have tightened up their lending standards, which means thousands of good borrowers — along with a few bad ones — fall through the cracks. Equitable is picking up some of this business, which is proving good for the bottom line.

We can see how good it is in the company’s recently released second-quarter earnings. Equitable saw a 22% increase in residential loans outstanding in its most recent quarter when compared to the same period last year. Commercial loans also grew nicely. This translated into a 31% year-over-year growth in quarterly earnings, with the bottom line increasing from $2.43 to $3.18 per share.

These results are particularly impressive when compared to other banks. One of the reasons why large Canadian bank shares have been somewhat weak over the last few months is that investors are expecting 2019 to be a tepid year. Earnings are expected to be flat versus last year’s results.

In other words, Equitable is killing it compared to its competition. No wonder the stock is up more than 40% over the last six months.

A cheap valuation 

Despite posting those stellar numbers, Equitable Group shares are still a fantastic bargain compared to its peers.

Analysts ratcheted up their earnings expectations for 2019, telling investors they expect Equitable to earn $12.09 per share. They also predict earnings will continue to grow in 2020, surpassing $13 per share. Considering the growth potential Equitable has, I’d argue 2020’s estimates are a little low.

Equitable shares trade at less than eight times forward earnings expectations. The larger banks, meanwhile, all trade at 10-12 times forward earnings expectations. Large bank shares get this premium valuation, despite telling investors to expect little growth over the next 12-18 months.

Equitable shares are even cheap on a price-to-book value perspective. Thanks to this recent run-up, the company’s shares finally surpassed book value in a meaningful way. The stock currently trades at 1.2 times book value. Larger banks, meanwhile, trade in a range from 1.5 times book value to sometimes as high as two times book value.

Equitable shares would be 25% higher if the stock traded at 1.5 times book value.

The bottom line

Equitable Group still has tons of growth potential. Despite this potential, shares still trade at a substantial discount to its peers. Look for this discount to slowly go away over time while shares slowly grind higher.

I wouldn’t be surprised if Equitable outperforms many of Canada’s largest bank stocks over the next one to five years.

Fool contributor Nelson Smith has no position in any of the stocks mentioned.

More on Bank Stocks

House models and one with REIT real estate investment trust.
Stocks for Beginners

2 Undervalued Bank Stocks and REITs Worth Buying in 2026

Undervalued banks and REITs can work in 2026, but only if earnings stay resilient and rate cuts actually help.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Bank Stocks

New Year, Same Momentum: 2 Reasons Bank Stocks Could Have a Fantastic 2026

Bank of Nova Scotia (TSX:BNS) looks like a big bargain despite the higher price tag.

Read more »

Paper Canadian currency of various denominations
Bank Stocks

The Smartest TSX Stock to Buy With $500 Right Now

This overlooked TSX stock shows how temporary market pressure can open the door to long-term opportunity.

Read more »

Canadian stocks are rising
Bank Stocks

2 Workhorse Bank Stocks to Keep Buying in 2026

Bank of Montreal (TSX:BMO) and the big banks are still buyable in January 2026.

Read more »

a person watches stock market trades
Bank Stocks

Outlook for Royal Bank of Canada Stock in 2026

Royal Bank of Canada is a blue-chip bank stock that trades at a premium valuation today, due to its stellar…

Read more »

customer uses bank ATM
Bank Stocks

TD Bank: Buy, Sell, or Hold in 2026?

TD Bank has regained investor confidence, yet the key question now is whether the stock justifies holding on into 2026.

Read more »

open vault at bank
Bank Stocks

2 Top TSX Bank Stocks to Buy in January

TD Bank (low valuation) and Bank of Nova Scotia (high dividend yield) are my favourite stocks to buy right now.

Read more »

coins jump into piggy bank
Bank Stocks

What’s the Best Canadian Bank Stock for 2026?

What the best Canadian bank stock is can differ for each investor. Here’s a look at three great options to…

Read more »