Which Cannabis Stock Should You Buy Today: Village Farms (TSX:VFF) or Charlotte’s Web (TSX:CWEB)?

It’s earnings season and two cannabis stocks look like solid buys. Should you invest in Charlotte’s Web Holdings Inc. (TSX:CWEB) or its competitor?

| More on:

The cannabis sector holds plenty of value opportunities at the moment as investors eye missed earnings expectations across the board. While momentum investors are cashing in, though, longer-term investors with an eye for quality have some decent plays at the moment.

For a mix of value, quality, performance, and long-term prospects, here are two of the best stocks for new cannabis investors to buy today.

A strong play for greenhouse expertise

Village Farms (TSX:VFF)(NASDAQ:VFF) has a lot going for it, though investors who bought the stock for its mix of cannabis and consumer staples exposure may be concerned that the vegetable growing side of its business may eventually fall by the wayside.

For a new investor coming to cannabis stocks for the first time, though, one of the most positive aspects of its third-quarter results is that Pure Sunfarms dried flower products have captured 16% of the market share and secured the top spot for such sales in October in the Ontario Cannabis Store.

This kind of performance is exactly what new investors seeking early front-runners in the legal cannabis space should be looking for. Along with strong sales, Village Farms’ Q3 showed that three of the best performing dried flower brands on the OCS were Pure Sunfarms products. The Delta 3 greenhouse also got a mention, with production hitting 75,000 kg at the 1.1 million square foot facility.

CEO Michael DeGiglio summed up the performance: “In the 12 months since adult-use cannabis was legalized in Canada in October 2018, Pure Sunfarms has already generated C$47 million in EBITDA, an especially impressive number given that its operations were ramping up throughout most of that period.”

A brand-focused play for the long-term

Charlotte’s Web (TSX:CWEB) has long appeared one of the stronger plays in the cannabis space, and its Q3 report contains a nugget of gold that some investors may be overlooking: Positive year-on-year revenue growth. While growth is slowing, it’s still there – in stark contrast to other cannabis companies that are losing money hand over fist. Indeed, Charlotte’s Web is looking like an early leader in the CBD space.

As a longer-term play on eventual dominance in a presently crowded marketplace, Charlotte’s Web exists in that sweet spot where quality and value meet. While growth is flat sequentially and operating costs are up in the third quarter for Charlotte’s Web, earnings still beat reasonable expectations.

And like most stocks in the cannabis space, Charlotte’s Web is trading well below its 52-week high, meaning that new investors don’t have to worry too much about the loss of momentum that stung early marijuana investors. The fact that Charlotte’s Web has pulled in solid year-on-year revenue growth of 41.8% is also encouraging.

The bottom line

One of the main things that cannabis investors need to be looking at for longer-term positions is management. Both Village Farms and Charlotte’s Web have strong management, which means that, combined with steady operational results, both these companies could succeed long-term in the crowded marijuana space. Right now, though, Charlotte’s Web looks like the stronger of the two.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Charlotte's Web Holdings and Village Farms International, Inc.

More on Stocks for Beginners

man looks worried about something on his phone
Stocks for Beginners

3 Canadian Stocks Built for Investors Worried About Uncertain Times

These three Canadian stocks offer different kinds of defence while rates stay high and the economy stays uncertain.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Stocks for Beginners

A Smart Strategy to Use Your TFSA to Effectively Double Your $7,000 Contribution

A $7,000 TFSA contribution may not seem life-changing today, but the right TSX stocks could turn it into a much…

Read more »

Data Center Engineer Using Laptop Computer crypto mining
Energy Stocks

1 Canadian Stock Set to Profit From Canada’s Data Centre Buildout

AI data centres may feel like software, but their massive power needs could make Brookfield Renewable a stealth winner.

Read more »

hot air balloon in a blue sky
Dividend Stocks

The 11% Yielding Dividend Stock Set to Soar in 2026

This 11% yielding dividend stock offers massive income and a 2026 rebound case built around rising cash flow, growth, and…

Read more »

a man celebrates his good fortune with a disco ball and confetti
Stocks for Beginners

Where Will Scotiabank Stock Be in 3 Years?

BNS could look like a “turnaround dividend bank” now, but a “credible total-return bank” by 2029 if returns keep improving.

Read more »

c
Dividend Stocks

The $109,000 TFSA Benchmark: Here’s How to See Where You Stand

A $109,000 TFSA limit is a useful benchmark, and Waste Connections is the kind of “boring” compounder that can help…

Read more »

dividend growth for passive income
Dividend Stocks

The Canadian Companies That’ve Been Quietly Raising Their Dividend Payouts

These Canadian companies have quietly raised their dividend payouts for decades, offering investors a mix of income and long-term growth.

Read more »

stock chart
Energy Stocks

1 Canadian Dividend Stock Down About 14% to Buy and Hold Forever

Suncor’s pullback looks less like a dividend warning and more like a chance to buy a cash-generating energy heavyweight at…

Read more »