Will No-Fee Trading Jeopardize TD Bank’s (TSX:TD) U.S. Growth?

Faced with the loss of commission revenue, is Toronto-Dominion Bank’s (TSX:TD)(NYSE:TD) U.S. business in trouble?

| More on:
A person suffering

Image source: Getty Images

Toronto-Dominion Bank (TSX:TD)(NYSE:TD) has long been Canada’s best-performing bank stock. With a 130% capital gain over the last 10 years and dividend growth averaging about 10% a year, it’s been a market beater when both gains and income are factored in.

The main driver of TD’s superior performance has been its U.S. business.

In the U.S., TD has two very lucrative assets: a wholly owned retail business and a 42% stake in the online brokerage TD Ameritrade (NASDAQ:AMTD). Both of these businesses are growing at a rate unheard of for domestic-focused Canadian banking, which has powered earnings growth far in excess of what the other Big Six banks are capable of.

For years, this has helped propel TD way past the competition. But now, faced with a rising threat, the bank’s crucial U.S. operations may be in jeopardy. No-fee trading is rapidly gaining popularity North of the border, with more brokerages adding free trades every day. To compete, TD Ameritrade will need to get on board, which may make it harder to profit off its service.

TD Ameritrade eliminating commissions

Early in October, a number of brokerages announced that they’d be switching to no-commission trading following pressure from no-fee trading apps.

TD Ameritrade was one of the brokers that made the switch.

As you might expect, the news was taken extremely poorly, with the stock falling 26% in a single day.

Since then, TD Ameritrade shares have recovered somewhat but are still down from before the date of the announcement.

How it could affect the business

A lack of trading commissions/fees will make it harder for TD Ameritrade to make money.

Trading commissions have long been the main source of revenue for trading firms. Without that lucrative revenue source, it’s not clear how brokerages like TD will make up the difference.

One early indication is that the elimination of trading fees may not apply to all classes of stocks. In its most recent quarterly press release, TD Ameritrade said that it would not charge fees on online U.S.-exchange listed stocks but would continue charging them for OTC and foreign purchases. That would seem to suggest that the lack of fees won’t totally cripple the company’s fee earnings.

However, there’s still the question of how the company will make up for the loss of U.S. online trading revenues. The company’s Q3 report does mention significant earnings from investment products and advisory services; perhaps those revenues could be increased. For now, though, it appears the company will take a hit in online trading revenue.

Foolish takeaway

TD Bank has long been the best-performing Canadian bank. Now, it’s facing its first major challenge in a long time. The bank’s TD Ameritrade investment is a major source of earnings, and it’s now in jeopardy. Most likely, over the long term, the brokerage will figure out a way to make up for lost trading revenues with advisory and research services. In the short run, headwinds abound.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Andrew Button owns shares of TORONTO-DOMINION BANK.

More on Dividend Stocks

Increasing yield
Dividend Stocks

2 High-Yield Stocks: 1 to Buy and 1 to Avoid

Not every high-yield stock is a buy. Get a holistic view of business operations, economics, and demand and supply environment…

Read more »

gas station, car, and 24-hour store
Dividend Stocks

Alimentation Couche-Tard: Buy, Sell, or Hold?

Alimentation Couche-Tard (TSX:ATD) has had a great run historically. Will it continue?

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

How Retirees Can Use the TFSA to Earn $5,000 Per Year in Tax-Free Passive Income and Avoid the OAS Clawback

This strategy reduces risk while boosting TFSA yield.

Read more »

Businessman holding tablet and showing a growing virtual hologram of statistics, graph and chart with arrow up on dark background. Stock market. Business growth, planning and strategy concept
Dividend Stocks

TSX Bargains: 2 Stocks Near 52-Week Lows (for Now)

Cascades (TSX:CAS) and another top stock that long-term investors should look to for deeply-undervalued sales growth bounce-back potential.

Read more »

edit Person using calculator next to charts and graphs
Dividend Stocks

Finning Stock Jumps on Strong Earnings and a 10% Dividend Bump

Finning (TSX:FTT) stock saw shares climb higher on strong first-quarter earnings coupled with a dividend increase of 10%.

Read more »

potted green plant grows up in arrow shape
Dividend Stocks

RRSP Deals: 2 Dividend-Growth Stocks to Buy on the Dip and Own for Decades

Top TSX dividend stocks now offer attractive yields.

Read more »

Man making notes on graphs and charts
Dividend Stocks

If I Could Only Buy 3 Stocks in 2024, I’d Pick These

Brookfield (TSX:BN) is one of the stocks I'd buy if I could buy just three.

Read more »

Senior Couple Walking With Pet Bulldog In Countryside
Dividend Stocks

Want Decades of Passive Income? 3 Stocks to Buy Now and Hold Forever

Want to generate decades of passive income? Here's a trio of stocks that can help you accomplish that goal over…

Read more »