Buy Dollarama (TSX:DOL) Stock on the Dip or You’ll Be Kicking Yourself Later!

Dollarama Inc. (TSX:DOL) is starting to look way too cheap to ignore after its latest tumble into bear market territory.

| More on:

Dollarama (TSX:DOL) has fallen into yet another tailspin, with shares pulling back 22% from August 2019 52-week highs and 28% from January 2018 all-time highs. As you may know, I’ve been quite critical of the once market darling in the past before Dollarama stock shed nearly half of its value from peak to trough back in 2018.

I’d warned investors of the headwinds and the unreasonable valuation at the time. And to this day, many of the same headwinds that I rang the alarm bell on are still in full force. Despite the risks associated with a name that some believe is transitioning from growth to value, the company has made efforts to lengthen its growth runway by looking beyond the confines of Canada.

Could going global be the answer to Dollarama’s growth woes?

With a 50.1% majority stake in Latin American discount retailer Dollar City, Dollarama has a front-row seat to a lucrative market that could allow Dollarama to continue to command the impressive growth numbers it’s posted in the past. Still, there’s no guarantee that Dollarama’s management team will be able to replicate the success it had in the Canadian market over the years, as competitive forces look to apply further pressures on the company’s gross margins.

In any case, there’s a cloud of uncertainty that’s hazing the dollar store giant’s future, and that’s a significant reason why the stock isn’t commanding a hefty +30 times earnings multiple today, months after the company reported another quarter of weakness.

Given the uncertainties and headwinds that still exist, Dollarama deserves to be punished, but after the latest sustained pullback, I think the punishment has gone too far. You see, in spite of the long-lived headwinds, Dollarama is still in a position to reignite growth. As such, I don’t think the stock deserves a magnitude of multiple compression that would come with a transitioning a company from growth darling to stalwart.

Dollarama isn’t a stalwart, as it’s going global to retain its growth multiple. The company still doesn’t appear to have answers to the margin headwinds, though. And because of that, I don’t think Dollarama will ever justify a multiple as rich as it was during its prime. Moreover, foreign markets, while growthier, can be riskier, which could be another subtle source of multiple compression.

Still risks on the table

Dollarama’s main headwind at this juncture, I believe, is the competitive pressures in the domestic market that will make it hard to sustain margin expansion in conjunction with meaningful same-store sales growth. In prior pieces, I’ve urged cautious investors to wait until Dollarama could get sustainable growth, and while going global could help Dollarama return to the growth king it was, investors should brace for excessive volatility with earnings (Q4 fiscal 2020) on tap for March 26.

In any case, Dollarama is no longer an expensive stock, especially after its 2% single-day decline on Thursday. The stock trades at 17.4 times next year’s expected earnings, which is a fraction of the multiple when I strongly advised investors to take profits on the stock.

Stay hungry. Stay Foolish.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Stocks for Beginners

diversification and asset allocation are crucial investing concepts
Dividend Stocks

Got $5,000? Here Are the Canadian Stocks I’d Buy

Here's how I would take a $5000 beginner portfolio and buy 5 quality Canadian stocks for a mix of defence,…

Read more »

concept of growth
Energy Stocks

The TSX Has Already Moved Higher: Here’s What I’d Buy Before the Next Leg

The TSX is at record highs, and Suncor could still be a smart buy if cash flow stays strong.

Read more »

man looks worried about something on his phone
Dividend Stocks

The Market Has Punished This Dividend Giant Enough: I’d Buy Before Sentiment Turns

BCE’s dividend cut scared investors away, but the smaller payout may now be safer and leave room to repair the…

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

Every Year You Delay This TFSA Strategy Makes Retirement More Expensive

Skipping your TFSA doesn’t feel costly today, but compounding can make that delay painfully expensive later.

Read more »

Two seniors walk in the forest
Dividend Stocks

3 TSX Dividend Stocks Retirees Can Buy and Hold for the Next Decade

These TSX dividend stocks offer retirees reliable income, dividend growth, and businesses built to hold through the next decade.

Read more »

money goes up and down in balance
Energy Stocks

If Your GIC Is Maturing This Year, Don’t Wait to Build the Next Income Stream

A maturing GIC can lock you into much lower future income, so long-term money may need a growing dividend instead.

Read more »

Paper Canadian currency of various denominations
Dividend Stocks

Leaving $20,000 in Cash for 10 Years Could Cost You $23,000 in Growth

Doing nothing with long-term cash can quietly cost you tens of thousands in missed compounding.

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Stocks for Beginners

I’m Using These 2 Canadian Stocks as My TFSA Cornerstones

These two Canadian stocks have outperformed the market long-term. Buy these as foundations for your TFSA for decades to come.

Read more »