Market Crash: This Is How You Should Invest

Our global addiction to debt left us susceptible to this massive stock market crash which has affected everyone. In turbulent investing times, it pays to focus on solid, dividend-paying companies like Royal Bank of Canada (TSX:RY)(NYSE:RY).

| More on:

There has been a lot of talk about how the coronavirus has decimated economies, taking away people’s jobs and potentially dropping us into a recession. While it’s true that the virus has disrupted supply lines, slowed down the economy, and put a severe strain on global medical systems, the severity of the drop in the stock market and the severity of the impact on economies is not solely the fault of the virus.

In fact, people, governments, and companies could have skated through this in much better shape if everyone did not have an extreme addiction to debt. Our excessive global debt levels have put us into this position. Our lack of a safety net has made us overly vulnerable to an outside black swan of which the coronavirus and the oil price collapse are just the catalyst.

Who makes it out of this?

Frankly, no government, company, or individual will make it out of this unscathed. These black swan events will impact everyone. Even if everyone were in excellent financial shape, there would be negative impacts on the economy, individuals, and governments.

If there were less leverage globally, however, the impacts would be far less extreme on the economic system. Governments would have money stashed aside for a rainy day. Companies would be able to weather the downturn with less negative impacts, and individuals would be able to stay away from work longer and be less stressed.

How do I invest in this?

The one thing you should keep in mind is that stocks can always go lower. Look for great companies you can hold for decades. Take the Canadian banks, for example.

A couple of weeks ago, they were screaming buys. Today they are even more of a screaming buy. Soon they will be gale-force wind screaming, absolute buys. The point is, they can go lower than you can imagine.

This does not make them worse today than they were before. Quite the contrary, in fact. These stocks are better buys than ever before. If you want to frustrate yourself, buy slowly.

It’s better to keep buying in smaller, slower amounts than to go all-in right away. Of course, you might not be fully invested at the end of it, but at least you were able to average down.

For example, look at one of Canada’s best banks, Royal Bank of Canada (TSX:RY)(NYSE:RY). A couple of days ago the stock was trading at $82 a share and had a yield of over 5%. That was a pretty attractive entry point, anyone might agree. 

How things change. Today the stock is now trading at $73 a share with a yield of almost 6%. Even though you might have bought the stock at what you thought was a good price, you might feel pretty foolish today. If they manage to keep raising their dividends, these stocks will be excellent long-term holds if bought at these prices.

The funny thing, however, is that the stock hasn’t changed. It’s still the strong, diversified bank that it was a few days before, and it will still benefit from its United States exposure over the long run.

The shares are simply cheaper. In a deflationary period such as this, it pays to act slowly. That way, when stocks are careening southward, you’ll be able to gradually build your position over time.

The bottom line

There’s really no way to prepare for a horrible event such as the coronavirus. It’s devastating and demands immediate action such as shutting down flight routes and the economy to get things under control. But the extreme downturn in markets is the result of excesses in the system, margin calls, and huge debt levels. 

If you are choosing stocks at this point, stay away from companies with high levels of debt. They are fragile and are exposed to the negative impacts of the downturn more than companies with solid balance sheets.

Those companies will weather the storm.

Fool contributor Kris Knutson owns shares of ROYAL BANK OF CANADA.

More on Dividend Stocks

Pile of Canadian dollar bills in various denominations
Dividend Stocks

1 Way to Use a TFSA to Earn $250 Monthly Income

You can generate $250 worth of monthly tax-free TFSA income with ETFs like BMO Canadian Dividend ETF (TSX:ZDV).

Read more »

Colored pins on calendar showing a month
Dividend Stocks

This TSX Dividend Stock Pays Cash Every Single Month

If you’re looking for a top TSX dividend stock to buy now that happens to pay its dividend every single…

Read more »

the word REIT is an acronym for real estate investment trust
Dividend Stocks

High Yield, Low Stress: 3 Income Stocks Ideal for Retirees

These high yield income stocks have solid fundamentals, steady cash flows, strong balance sheets, and sustainable payout ratios.

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Dividend Stocks

CRA Just Released New 2026 Tax Brackets

New 2026 CRA tax brackets can cut “bracket creep” so plan around them to ensure more compounding, and consider Manulife…

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

TFSA Investors: Here’s the CRA’s Contribution Limit for 2026

New TFSA room is coming—here’s how a $7,000 2026 contribution and a simple ETF like XQQ can supercharge tax‑free growth.

Read more »

Business success of growth metaverse finance and investment profit graph concept or development analysis progress chart on financial market achievement strategy background with increase hand diagram
Dividend Stocks

On a Scale of 1 to 10, These Dividend Stocks Are Underrated

Restaurant Brands International (TSX:QSR) and another cheap dividend stock to buy.

Read more »

monthly calendar with clock
Dividend Stocks

How to Use Your TFSA to Earn $700 per Month in Tax-Free Income

Turn your TFSA into a steady, tax‑free monthly paycheque, Here’s a simple plan and why APR.UN fits the bill.

Read more »

The sun sets behind a power source
Dividend Stocks

1 Safer Dividend Stock I’d Stash Away in a TFSA

Fortis (TSX:FTS) stock could stand tall in 2026 as volatility looks to hit hard.

Read more »