Market Crash: Why I Wouldn’t Buy Rogers Stock

When looking for stocks to buy in this environment there are a number of high-quality choices, but in my opinion Rogers (TSX:RCI.B) stock isn’t one of them.

The stock market crash has brought a lot of stocks down to valuations not seen in years. While this probably hasn’t been ideal for the stocks in your portfolio, it does present a great opportunity to buy stocks at these cheap prices.

One of the stocks which has declined significantly, down 15% from where it was a month ago is Roger Communications Inc (TSX: RCI.B)(NYSE: RCI)

Rogers is one of the big three telecom stocks in Canada. It operates through its three main segments, wireless, wireline and media.

Because it’s such a large company and the stock has fallen significantly from where it was just one month ago, investors may be considering it as a stock to buy.

And while the theory behind that is sound —buying large business when they are trading cheap and holding for the long run — I believe there are better options out there for investors.

For example, you may like Rogers because of the industry it operates in. The telecom industry is one of, if not the best industry to own investments in. It’s crucial to the economy, the businesses are cash cows and its the perfect long-term growth industry.

So why wouldn’t I invest in Rogers today? Well for starters, I personally favour a few other companies in the telecom sector.

For me, the two telecom stocks to consider buying today are Shaw Communications Inc (TSX: SJR.B)(NYSE: SJR) and BCE Inc (TSX: BCE)(NYSE: BCE).

Core stock to buy

BCE, the biggest of the bunch, is definitely the telecom to start with. It has the top mobile network in Canada, has made significant investments in its wireline business and its media business is second to none.

BCE’s massive integrated business gives it a strong industry position. The company is well run, management is forward looking and it will continue to grow as the industry expands.

Not only is telecommunications a staple in our economy, but the Canadian wireless market is under penetrated in comparison with its peers. And with 5G set to roll out in the near future, there will be significant growth in the industry for years.

BCE is ready for this, as it has been investing heavily in its fiber network. This positions it in a prime spot upon the launch of 5G, so it should continue to dominate as the industry leader for years to come.

It’s also worth noting that BCE is one of the top Canadian Dividend Aristocrats. This means that the company’s dividend is highly reliable and can be counted on to be increased pretty much every year.

As of Wednesday’s close, BCE’s yield was more than 6.2% and its price-to-earnings ratio was just 15.9 times. That’s major value from such a reliable blue chip, making BCE one of the top core stocks to buy now.

Growth stock to buy

If you are looking for a company with more upside potential and the ability to grow its operations over the long run, you may want to consider Shaw.

Shaw has long had a strong wireline division in Western Canada. After its purchase of Wind Mobile a few years back  and its rebrand to Freedom Mobile, Shaw indicated that it was ready to take on the big three for wireless market share.

While this won’t be a quick process, if Shaw can slowly attract clients away from the big three and build up its wireless business, there will be considerable growth in value for shareholders for a long period of time.

As of Wednesday’s close, Shaw’s dividend was yielding more than 5.6%, and the shares were trading at just 15.4 times earnings. This is an extremely appealing valuation and makes Shaw a top growth stock to buy today.

Bottom line

Rogers isn’t a bad stock, but if you want a stock to buy in the telecom space, Shaw and BCE are better choices.

While you can make money buying a lot of good stocks in market crashes, you should always aim for the absolute best.

Sometimes, you worst investment may not necessarily lose you money.  But if an investment causes your portfolio to under perform while others are growing their businesses rapidly, that lost growth can be devastating.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned.

More on Dividend Stocks

Printing canadian dollar bills on a print machine
Dividend Stocks

Buy This Little-Known Cash Machine for Your TFSA

Buy this lesser-known TSX real estate stock to earn attractive monthly dividends in your TFSA while benefiting from its growing…

Read more »

young people stare at smartphones
Dividend Stocks

BCE vs. Telus: Which Telecom Stock Has the Better Dividend Outlook After Q3?

BCE and Telus both cut their dividends over the past 18 months. After Q3, see which Canadian telecom stock has…

Read more »

Muscles Drawn On Black board
Dividend Stocks

Dividend Powerhouses: Top Canadian Stocks to Enhance Your Portfolio

These two Canadian dividend powerhouses offer attractive yields, encouraging earnings trends, and growth opportunities that could strengthen your portfolio over…

Read more »

A series of red ladders lead to successively higher levels
Dividend Stocks

Is Brookfield Stock a Buy, Sell, or Hold for 2027?

Is Brookfield stock a buy, sell or hold for 2027? Explore its latest earnings, insurance expansion and potential for long-term…

Read more »

Traffic jam with rows of slow cars
Dividend Stocks

1 Magnificent Canadian Stock Down 59% to Buy and Hold Forever

Boyd Group stock is down 59%, yet Q2 sales topped US$1 billion and margins hit 13.4%. See why this TSX…

Read more »

diversification is an important part of building a stable portfolio
Dividend Stocks

Build a Lucrative Passive-Income Portfolio With Just $35,000

You can build a rewarding passive-income portfolio with just $35,000 by investing in these two attractive TSX dividend stocks, offering…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How Much Would You Need in a TFSA to Replace a $500 Monthly Bill?

Replacing a $500 monthly bill starts with a realistic capital target and an income plan that can grow.

Read more »

Happy golf player walks the course
Dividend Stocks

2 TSX Dividend Stocks to Consider Now for Steady Passive Income

With established business models, reliable cash flows, a strong dividend track record, and clear growth prospects, these two stocks stand…

Read more »