Stock Market Crash: Time to Buy Hotel REITs

A COVID-19 induced stock market crash provides millionaire maker opportunities on struggling hotel companies, especially those with REIT structures.

Share prices may have strayed far from underling asset values for most companies as fear griped investors during the COVID-19 pandemic induced stock market crash. The price one pays for owning premium hotel properties today is much lower than the value one could get from holding them over the next few years.

Fire-sales have occurred on some fundamentally strong companies on the TSX since late February. Shares in companies that hold hard assets and non-movable properties haven’t been spared. However, their assets’ long-term values may not have fallen by as much as the unit price plunge may lead us to believe today.

Market confidence has fallen too low on anything equity-related recently, and lucrative buying opportunities have emerged.

Historically, pandemics aren’t permanent, and recessions usually recover. Stock market crashes are usually short-lived relative to bull markets. Some of today’s buying opportunities could afford one the opportunity to retire rich.

Billionaire Baron Rothschild once advised investors to buy stocks when there’s blood in the streets, “Even if the blood is your own.” Beaten-down hotel operator stocks are deeply soaked in blood right now, and this could be the best time to buy hotel real estate investment trusts (REITs).

Hotel REIT performance during stock market crash  

Hotel room occupancy levels have declined, and they did so very fast as travel restrictions and total community lockdowns take place globally due to the coronavirus pandemic. Hotel operators look distressed. Some hotel stocks plunged nearly 90% in three weeks since late February.

This is understandable given that hotel service is a cyclical business that booms and grows with the economy and individuals’ prosperity. It sneezes with the economy during recession colds too.

The hotel industry is overexposed to market cycles. It doesn’t enjoy the safety of long-term leases like other real estate investors. Occupancy levels can decline very fast. Room booking rates usually fall significantly as operators compete for fewer and far between customers during economic crisis times.

Best time to buy?

Hotel assets aren’t necessarily destroyed, and neither do they get sold-off during times of short-term stock market crashes. Rather, owners retain and maintain them for their future cash flow generating capacity. This is where most of their long-term value is derived from.

Most noteworthy, if a hotel properties holder is incorporated as a REIT, it’s required to pay a majority of its income to investors every year to retain its income-tax-exempt status.

I expect hotel REITs to go back to to paying juicy distribution yields once business conditions return to normal.

Beaten-down American Hotel Income Properties REIT suspended its distribution on March 20 to preserve cash flow, and industry peer Ryman Hospitality Properties did the same. Once AHIP’s distribution gets reinstated in full, the monthly pay check could yield over 30% annually.

Both REIT names rallied by about 100% when some hope returned to the markets as news of historical economic stimulus packages trickled from North American central banks. The capital gains could be massive, and the income yields could be unbelievable when this crisis is over.

This could be the best time to deploy some cash on such beaten=down hard asset owners. The recovery gains after a 2020 stock market crash could just be phenomenal over the next five years!

Foolish bottom line

The COVID-19 pandemic and the 2020 recession will potentially be in the history books in five years’ time. But I’ll bet that hotel REITs will be back to paying hefty annual distribution yields by then.

I wouldn’t pass up on a great opportunity for buying units during their weakest valuations today.

Fool contributor Brian Paradza has no position in any of the stocks mentioned.

More on Dividend Stocks

horses compete to win race
Dividend Stocks

Telecoms Were Monday’s Worst TSX Sector: This One Yields 4.5%

Rogers offers a meaningful dividend yield, with debt reduction providing the clearest test of the investment case.

Read more »

Blocks conceptualizing the Registered Retirement Savings Plan
Dividend Stocks

Which Account Should You Fill First for Retirement?

Not sure whether to fund your TFSA, RRSP or FHSA first? Here's a simple order for Canadians, plus how a…

Read more »

A woman shops in a grocery store while pushing a stroller with a child
Dividend Stocks

An Ideal TFSA Stock for Retirees, Paying 5.2% Each Month

Here's why this popular Canadian real estate stock is one of the best picks for retirees inside their TFSAs.

Read more »

Hand Protecting Senior Couple
Dividend Stocks

A 4.8% Dividend Stock for Monthly Retirement Income

Sienna Senior Living pays $0.08 a share every month, about a 4.8% yield. See Q2 2026 growth, payout safety and…

Read more »

woman relaxes with phone
Dividend Stocks

BCE Earnings Preview: Is the Dividend Still the Main Event?

BCE’s Q3 2026 results will reveal whether its shift from dividend growth to debt reduction is delivering meaningful financial progress.

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

This 2% Monthly Payer Is the One Stock I’d Never Sell

Supported by strong fundamentals, favourable industry tailwinds, and promising growth prospects, Savaria offers long-term investors the potential for capital appreciation…

Read more »

woman looks at iPhone
Dividend Stocks

Is Telus’s New Dividend Safe? What $10,000 Would Earn You Today

Here’s why Telus’s new dividend looks more sustainable and why the cut could make the stock a better long-term investment.

Read more »

A glass jar resting on its side with Canadian banknotes and change inside.
Dividend Stocks

How Much Emergency Money Do Canadians Actually Need?

Generally, aim for 3–6 months of essential living expenses for your emergency money. For those with more variability in their…

Read more »