Is Shopify (TSX:SHOP) a $100 Billion Company?

Can Shopify Inc (TSX:SHOP)(NYSE:SHOP) continue soaring?

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Hand holding smart phone with online shop concept on screen

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Some stocks have already recovered from March’s market crash. In the case of Shopify (TSX:SHOP)(NYSE:SHOP), the stock hasn’t just recovered; it’s soared to new all-time highs. As of Friday’s close, the stock hit $831.52, the highest level it has ever reached. That put Shopify’s year-to-date returns at over 61%. Meanwhile, the TSX is still down 19% thus far in 2020. Shopify’s valuation has gotten so high that its market cap by the close of last week was just under $97 billion. It’s now within striking distance of Toronto-Dominion Bank. The top bank stock has a market cap of around $103 billion. Shopify’s also more valuable than Canadian National Railway, which has a market cap of $80 billion.

Has the valuation gotten out of control?

Shopify’s valuation looks bloated because not only has the company not recorded a profitable year, but its losses have actually gotten bigger as its sales have been growing; investors would normally expect to see the opposite. Big tech stocks like Facebook, Alphabet, and Amazon are at high valuations but they’re also posting profits:

SHOP Profit Margin Chart

SHOP Profit Margin data by YCharts.

Even if we take into account Shopify’s sales in relation to its market cap, the numbers still tell us the stock is wildly overpriced compared to these other tech stocks:

SHOP PS Ratio Chart

SHOP PS Ratio data by YCharts.

Why are investors so bullish on Shopify?

One of the reasons that Shopify got a boost in its share price last week was likely due to more bullishness in the markets. We saw both the Canadian and U.S. markets bounce back again, as a rally appears to be underway in the markets after a horrible March.

However, in Shopify’s case, there was another factor that accelerated the stock’s growth later in the week. The company’s chief technology officer tweeted on Wednesday that the platform was “handing Black Friday level traffic every day,” which got investors excited. However, what the tweet didn’t say was how much that actually translated into sales. After all, people are spending more time online these days, because there’s not a whole lot else that they can do.

Investors need to be careful in assuming that higher traffic levels will result in more spending on the platform. Many people have lost jobs and have less money to spend on anything. And so, while traffic and spending may be up in the short term, it’s not a sustainable long-term trend that investors should expect from Shopify, especially with Canada’s unemployment rate expected to hit highs that it hasn’t seen in decades as a result of the coronavirus pandemic.

Bottom line

There’s a lot of hype fueling Shopify’s soaring stock price. While the temptation may be to jump on board for the ride, the bubble is only going to get bigger. And that’s going to put investors at significant risk when it inevitably pops. Shopify’s been overvalued for a long time, and it’s now gotten to epic proportions. With a slowing economy, the stock is going to be one of the most vulnerable, as people become more careful with their money and tighten their budgets. It may not happen immediately, but investors should expect to see a significant correction in Shopify’s stock price at some point this year.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor David Jagielski has no position in any of the stocks mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. David Gardner owns shares of Alphabet (A shares), Alphabet (C shares), Amazon, Canadian National Railway, and Facebook. Tom Gardner owns shares of Alphabet (A shares), Alphabet (C shares), Facebook, and Shopify. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, Canadian National Railway, Facebook, Shopify, and Shopify. The Motley Fool recommends Canadian National Railway and recommends the following options: short January 2022 $1940 calls on Amazon and long January 2022 $1920 calls on Amazon.

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