This Market Rally Can Dissipate Quickly

This market rally may just be a fake out. Here’s how you can prepare and take advantage of a coming market crash.

It’s easy for investors to get excited about the market rally that we just had. The TSX index has rallied 25% from its low! However, the market rally seems to be losing steam.

We’re not exactly out of the woods with the COVID-19 situation. Moreover, we do not know the repercussions it will have on the economy and how extensive the damage will be.

Investors may hope for a V-shaped recovery, but other scenarios of a U-shaped or W-shaped bottom are more likely. Investors need to be prepared.

Here are three things you can do to take advantage of another market crash.

Market rally: Have some dry powder

You don’t want to buy stocks at the top of this fake-out market rally and be stuck with the positions, unless you have a super long-term investment horizon.

The next earnings results that companies will report will reflect the COVID-19 damage done to their bottom lines. Even though the damage is generally expected to be temporary, it can drag down the market again.

Save as much money that’s coming into your pockets as possible! It’s better to save your paycheques and dividends over the next few months and add to stocks you’ve been eyeing on dips instead of buying now.

Market rally: Take some profits

In fact, I’ll go as far as taking profit on some more speculative holdings in this market rally. For example, take profit in oil and gas producers like Whitecap Resources that have rallied more than 80% from its bottom. Likewise, book some gains in speculative high-growth stocks like Lightspeed POS.

You can use the proceeds to organize how you will allocate money for your stock shopping list.

Here’s your chance to switch to quality stocks. You don’t necessarily need to take higher risk on speculative investments, though some investors might allocate 10% of their portfolios as “play money” to aim for quick gains in their Tax-Free Savings Accounts.

Will you allocate your cash to long-term core holdings or speculative investments with the potential of big gains or losses?

Review your stock shopping list

With cash on hand, it’s the perfect time to review your stock shopping list before the short market rally turns into another market crash.

You can take the conservative approach by focusing on quality companies.

To be even more defensive, start buying dividend stocks first. This way, you receive passive income that can roll into your pool of investment funds.

Recent high-yield dividend stocks I bought are BNS stock, H&R REIT, and Brookfield Property. I expect the bank’s dividend yield of 6.4% to be rock solid.

However, I’m prepared for a temporary cash distribution cut of up to 50% in H&R REIT and Brookfield Property. Whether a cut (or how severe a cut is) will happen depends on how long retailers and businesses need to close down or run at limited capacities to fight COVID-19. Currently, H&R REIT and Brookfield Property offer yields of about 14%.

Should the market rally dissipate, investors should also consider companies with strong growth potential. Growth stocks I’d love to buy more of are Alimentation Couche-Tard and Brookfield Asset Management. They will surely make a strong comeback when the economy recovers.

Decide how much you will allocate to sectors on your shopping list and the price ranges of the stocks you would buy. Here are three ways to buy stocks safely in a market crash.

Fool contributor Kay Ng owns shares of ALIMENTATION COUCHE-TARD INC, Brookfield Asset Management, Brookfield Property Partners, H&R REAL ESTATE INV TRUST, and The Bank of Nova Scotia. The Motley Fool owns shares of and recommends Brookfield Asset Management. The Motley Fool owns shares of Lightspeed POS Inc. The Motley Fool recommends ALIMENTATION COUCHE-TARD INC, BANK OF NOVA SCOTIA, BROOKFIELD ASSET MANAGEMENT INC. CL.A LV, and Brookfield Property Partners LP.

More on Dividend Stocks

a man relaxes with his feet on a pile of books
Dividend Stocks

The Stocks I’d Choose First If I Had $1,000 to Put to Work Right Now

These top stocks combine strong returns and dividends – even for a $1,000 start.

Read more »

dividend growth for passive income
Dividend Stocks

3 High-Yield Dividend Stocks to Power Your Income Stream in 2026

These high-yield dividend stocks have sustainable payouts and are well-positioned to pay and increase their distributions over time.

Read more »

three friends eat pizza
Dividend Stocks

2 TSX Stocks That Turn Dividends Into Reliable Monthly Paycheques

These two monthly-paying dividend stocks could boost your passive income.

Read more »

Trans Alaska Pipeline with Autumn Colors
Dividend Stocks

TFSA: Invest $14,000 in This TSX Stock and Create $725.60 in Annual Passive Income

This dividend stock is a compelling option for passive income in a TFSA because it offers a high yield and…

Read more »

hand stacks coins
Dividend Stocks

3 TSX Dividend Stocks With Payout Ratios That Actually Hold Up to Scrutiny

Rogers Communications Inc (TSX:RCI.B) has a high yield but a low payout ratio.

Read more »

infrastructure like highways enables economic growth
Dividend Stocks

Are the Highest-Paying Dividend Stocks on the TSX Actually Worth Buying?

High yields look tempting, but are these TSX dividend stocks actually worth it?

Read more »

fast shopping cart in grocery store
Dividend Stocks

3 Stocks I’d Buy Today and Hold Comfortably All the Way to 2031

Considering their solid underlying businesses and healthy growth prospects, these three TSX stocks are ideal for long-term investors.

Read more »

investor schemes to buy stocks before market notices them
Dividend Stocks

The Average Canadian TFSA Balance at 60 Reveals Something Important

Here’s an important lesson every long-term TFSA investor should keep in mind.

Read more »