Canadian Tire (TSX:CTC.A): Next Stop $180 or $80?

Canadian Tire Corp. (TSX:CTC.A) has been on a huge run of late, but can shares continue to all-time highs or is a sharp pullback more plausible?

| More on:

Canadian Tire (TSX:CTC.A) stock has been a major mover of late, with shares of the iconic retailer surging over 50% off its March bottoms. While there’s no question that the coronavirus-driven decline was overextended given Canadian Tire’s terrific liquidity position, which was more than enough for it to survive the crisis on its own, there are still significant question marks with the near- to medium-term fate of the firm as well as wrinkles that have yet to be ironed out by management.

Canadian Tire has done a good job of rolling with the punches amid the coronavirus crisis

With many brick-and-mortar retailers in survival mode amid the coronavirus crisis, it can pay dividends to pay special attention to the balance sheet and how a firm’s operating cash flow stream stands to be affected in a worst-case scenario with this pandemic. In prior pieces, I’ve pounded the table on Canadian Tire stock ad nauseam, touting the firm for its stellar liquidity position and progress made on the e-commerce front.

I also thought that the stock was too cheap given the economy was on the cusp of reopening and that the firm would likely “witness some pent up demand for many big-ticket discretionary items that wouldn’t have made sense to purchase online.”

The company’s close physical proximity was a huge advantage when it came to those “see-in-person-before-you-buy” types of items, and with store traffic looking to inch closer to those pre-pandemic levels, there’s no question that Canadian Tire stock is starting to see the weight that’s being lifted off its shoulders gradually.

Canadian Tire: There are still major headwinds that may not justify today’s lofty price tag

The stock is back on track, and Canadian Tire’s credit card business wasn’t as horrendous as short-sellers made it seem last year. With sales overdue for relief amid store reopenings, Canadian Tire seems like a no-brainer buy. But after such a tremendous run, CTC.A stock isn’t the same “steal” that it used to be. And with economic reopening catalysts all but baked into the share price, I’d be more inclined to sell Canadian Tire than scoop up more shares on its way up.

The stock sports a 1.8 times book multiple, which, while not ridiculously expensive, may not be as an extraordinary deal given the slate of risks investors will have to bear with the name.

Canadian Tire still isn’t out of the woods yet with the coronavirus. And many of the sore spots that short-sellers previously shed light on (most notably the firm’s “uncompetitive” e-commerce platform) are still something to be concerned about. The company faces fierce competitive pressure from both the physical and digital realms. Even with the pandemic taken out of the equation, I’d say that Canadian Tire stock deserves to trade at a slight discount to its peer group.

Foolish takeaway

In the meantime, a potential rollback of reopenings remains a real risk for Canadian Tire, which is a brick-and-mortar retailer at heart. While there’s no telling whether we’re in for another round of lockdowns, I think CTC.A is at risk of falling back to $80 if a second wave of coronavirus infections were to hit the country.

As for those $180 pre-pandemic heights, I don’t think they’re within reach right now. The company-specific issues and uncertainties relating to the coronavirus are just too great. As such, I’d look to trim at the stock at north of $120 before it has a chance to suffer a reversal of momentum.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Dividend Stocks

Colored pins on calendar showing a month
Dividend Stocks

3 Monthly Dividend Stocks to Buy and Hold Forever

Three monthly dividend stocks that provide consistent income, strong fundamentals, and long‑term potential for investors building passive cash flow.

Read more »

dividend stocks bring in passive income so investors can sit back and relax
Dividend Stocks

5 Canadian Dividend Stocks Everyone Should Own

Let's dive into five of the top dividend stocks Canada has to offer, and why now may be an opportune…

Read more »

Investor reading the newspaper
Dividend Stocks

TFSA Investors: What to Know About the New CRA Limit for 2026

Stashing your fresh $7,000 of 2026 TFSA room into a steady compounder like TD can turn new contribution room into…

Read more »

a person prepares to fight by taping their knuckles
Stocks for Beginners

3 Defensive Stocks That Could Thrive During Economic Uncertainty

Market volatility doesn’t disappear entirely. That’s why owning one or more defensive stocks is key.

Read more »

dividend growth for passive income
Dividend Stocks

2 Dividend-Growth Stocks to Buy and Hold Through 2026

Are you looking for some dividend-growth stocks to add to your portfolio? Here are two great picks that every investor…

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Dividend Stocks

3 Dividend Stocks to Help You Achieve Financial Freedom

These three quality dividend stocks can help you achieve financial freedom.

Read more »

senior man and woman stretch their legs on yoga mats outside
Dividend Stocks

Passive Income: How to Earn Safe Dividends With Just $20,000

Here's what to look for to earn safe dividends for passive income.

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Dividend Stocks

Buy Canadian With 1 TSX Stock Set to Boom in 2026 Global Markets

Canadian National could be a 2026 outperformer because it has a moat-like network, improving efficiency, and a valuation that isn’t…

Read more »