Hesitant to Pull the Buy Trigger on Shopify (TSX:SHOP) Stock? Here’s What to Do

Shopify stock has explosive growth potential.

| More on:

As was expected, Shopify (TSX:SHOP)(NYSE:SHOP) reported stellar Q2 earnings that crushed analysts’ estimates as an increased number of small – and medium-sized businesses (SMBs) used its platform to go online amid the coronavirus pandemic. The demand was so high that its gross merchandise volume surged 119% year over year, while revenues jumped 97%. Furthermore, the new stores created on its platform rose 71% sequentially.

While COVID-19 did accelerate Shopify’s growth in Q2, it has been performing exceptionally well even before the outbreak of the pandemic. Besides, the ascent of Shopify stock has been mind-boggling too. It touched a new high on the day of its Q2 earnings. Moreover, it has risen over 218% in one year, over 2,700% in five years, and over 4,000% since its 2015 initial public offering.

The astounding growth in Shopify stock could make you questio whether it’s feasible to invest in it at the current levels. Its high valuation could make you skeptical. However, there are good reasons why you should lap up its stock and never sell despite the high valuation and the recent bull run.

Look at the growth, not valuation

There’s no denying the fact that Shopify stock fails to attract on the valuation front. However, should that be a reason to worry? In my opinion, I am happy to pay a premium as long as the company is generating high growth. Similarly, for Shopify, investors should not judge its stock by its high valuation but by its growth.

Investors should note that Shopify’s long-term tailwinds are likely to push its stock higher in the coming years. The spending on e-commerce has only just begun, and the favourable industry trend should create margin accretive growth opportunities for the company.

Shopify is second only to Amazon in the U.S. retail e-commerce market, and with rising e-commerce spending, one could discern that Shopify is likely to gain big from it and deliver solid gains.

Shopify’s expansion of high-margin products and services, and partnerships with Facebook, Walmart, and Pinterest provide a strong underpinning for outsized growth. Its expansion of sales channels should bring more merchants to its platform and drive demand for margin accretive services like Shopify capital and shipping.

Overall, Shopify’s ability to evolve and favourable industry trend implies that the company will continue to expand at a breakneck pace in the coming years and become the first Canadian company to reach a $200 billion valuation.

Don’t worry about its historical losses

While Shopify reported higher earnings in Q2, the company has a history of making losses. Its losses increased every year, with $124.8 million in 2019, $64.6 million in 2018, and $40.0 million in 2017.

But should that be a concern? Remember the phase when Amazon was consistently making losses and asked its investors to show patience and have faith. Those who complied are reaping huge benefits. Similarly, Shopify’s investments in growth and expansion are likely to weigh on its near-term financials. However, it is setting a stage for profitable growth in the future.

Bottom line

In my opinion, you shouldn’t think twice before investing in Shopify stock at these levels as the company hasn’t reached its peak and has explosive growth potential. Alternatively, you can wait for a small pullback in its stock before going long.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to its CEO, Mark Zuckerberg, is a member of The Motley Fool's board of directors. Fool contributor Sneha Nahata has no position in any of the stocks mentioned. David Gardner owns shares of Amazon and Facebook. The Motley Fool owns shares of and recommends Amazon, Facebook, Pinterest, Shopify, and Shopify and recommends the following options: long January 2022 $1920 calls on Amazon and short January 2022 $1940 calls on Amazon.

More on Tech Stocks

AI concept person in profile
Tech Stocks

3 of the Best Canadian Tech Stocks Out There

These three Canadian tech stocks could be among the best global options for those seeking growth at a reasonable price…

Read more »

Digital background depicting innovative technologies in (AI) artificial systems, neural interfaces and internet machine learning technologies
Tech Stocks

I’d Buy This Tech Stock on the Pullback

Celestica (TSX:CLS) stock looks tempting while it's down, given its AI tailwinds in play.

Read more »

AI concept person in profile
Tech Stocks

1 Oversold TSX Tech Stock Down 23% to Buy Now

This oversold Canadian tech name could be a rare chance to buy a global, AI-powered info platform before sentiment snaps…

Read more »

a person watches a downward arrow crash through the floor
Tech Stocks

Have a Few Duds? How to Be Smart About Investment Losses (Tax-Loss Strategies for Canadians)

Tax-loss selling can help Canadians offset capital gains in non-registered accounts, but each underperforming stock should be evaluated carefully before…

Read more »

AI concept person in profile
Tech Stocks

Tesla vs. Alphabet: Which Is the Better AI Stock for 2026?

Both stocks have delivered good returns recently. But only one looks like a good bet going into 2026.

Read more »

A child pretends to blast off into space.
Dividend Stocks

2 Canadian Stocks to Buy for Lifetime Income

Two under‑the‑radar Canadian plays pair mission‑critical growth with paycheque‑like income you can hold for decades.

Read more »

four people hold happy emoji masks
Tech Stocks

5.9% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

Down almost 75% from all-time highs, Enghouse stock offers significant upside potential and a tasty dividend yield.

Read more »

chip glows with a blue AI
Tech Stocks

How to Invest in Canadian AI Stocks for Long-Term Gains

Investing in AI stocks could be the key to capitalizing on the next transformative technological wave. They can generate long-term…

Read more »