New Investors: How Should You Play Pot Stocks?

Canopy Growth Corp (TSX:WEED)(NYSE:CGC) and other pot stocks have been heating up, but is the cannabis scene now too frothy?

| More on:

The cannabis trade has really heated up once again, with Canopy Growth (TSX:WEED)(NYSE:CGC) adding to its incredible run sparked by U.S. legalization hopes. The Canadian cannabis kingpin is pointing to probability in the near future, and with the Reddit crowd at WallStreetBets talking pot stocks, there’s no question as to why battered marijuana plays have become great again.

In numerous prior pieces, I’ve urged value investors to back up the truck on the broader basket of Canadian cannabis stocks while they were discounted. Some less-loved pot stocks, including the likes of Aurora Cannabis (TSX:ACB)(NYSE:ACB), traded at a wide discount to book value before last year’s post-election pop.

“To take advantage of the near-30% discount [in ACB stock] to book value, you’re going to need the patience and time horizon to hang in through the massive ups and downs until some industry catalyst or better-than-expected quarterly enticed Mr. Market to correct shares to the upside.” I wrote.

Today, we now have numerous catalysts, and all pot stocks have skyrocketed into the mesosphere. All the best “steals” in the cannabis scene have evaporated, and any new investors looking to punch their ticket at these levels could face stomach-churning volatility, a roller-coaster ride of emotions, and perhaps even disrupted sleep!

New investors, beware: Pot stocks will continue to boom and bust!

We’ve seen this whole story before in the lead up to Canadian marijuana legalization.

There was an unprecedented boom in pot stocks followed by an unequally unprecedented bust. If you showed up early, before the herd, you made massive gains. But if you showed up to the party a few minutes too late, you were left holding the bag at the expense of some very weak-handed speculators.

Like it or not, you’ll be investing alongside speculators, day traders, and other folks who are only in pot stocks to make a quick buck. While I’m sure some long-term investors intend to hold their shares of Canopy Growth or Aurora Cannabis through the coming volatility storm, it’s important to be mindful of your cost basis when initiating a position with the intention of holding for years or decades at a time.

I think any long-term shareholders are taking a backseat to an army of fearless and hungry traders. And you do not want to be on the receiving end once the herd decides to take profits.

Is it too late to punch your ticket to Canopy Growth stocks or any other cannabis producer?

If you missed the latest upward run in pot stocks, I’m sad to say it, but I think you missed the boat.

The easy money has already been made, and unless you’re willing to risk your shirt or have ample disposable income to speculate with, the red-hot cannabis trade, I believe, has turned into a game of greater fools (that’s based on the greater fool theory, and no, it has absolutely nothing to do with us here at the Motley Fool!). If you’re keen on jumping on the cannabis bandwagon at these frothy levels, please do consider nibbling into a tiny position with the intention of adding on weakness, which I think is in the cards.

I’m not touching pot stocks at these heights and would much prefer a pullback before considering initiating a position.

Stay cautious, my friends.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Stocks for Beginners

concept of growth
Energy Stocks

Where Could Suncor Stock Be After 3 More Years of Dividends?

Suncor’s next three years could deliver about $7.50 per share in dividends, but oil prices still decide how exciting the…

Read more »

man in bowtie poses with abacus
Dividend Stocks

What the Average Canadian TFSA Looks Like at Age 50

See what the average Canadian TFSA looks like at age 50 and how CNR, Constellation Software, and VFV could support…

Read more »

A Canada Pension Plan Statement of Contributions with a 100 dollar banknote and dollar coins.
Dividend Stocks

How to Create Your Own Pension With Dividend Stocks

A DIY “dividend pension” can top up CPP, but it needs diversification, payout coverage, and time to grow.

Read more »

jar with coins and plant
Dividend Stocks

These Canadian Companies Keep Raising Their Dividend Payouts

Three Canadian dividend growers can help your income keep up with inflation, even if you start with a modest yield.

Read more »

A worker gives a business presentation.
Dividend Stocks

2 Dividend Stocks That Look Built for the Rate Pause

With the Bank of Canada holding at 2.25%, Granite REIT and Emera look like dividend plays that can benefit from…

Read more »

diversification is an important part of building a stable portfolio
Dividend Stocks

Here’s the 3-Stock TFSA Strategy I’d Use in 2026

A three-stock TFSA “mini economy” pairs steady income, defensive growth, and a high-upside bet while keeping gains tax-free.

Read more »

Senior uses a laptop computer
Dividend Stocks

A Canadian Dividend Stock Down 35% to Buy and Hold for Retirement

Rogers’ 13% dip has pushed its yield above 4%, and management expects a big jump in free cash flow.

Read more »

c
Stocks for Beginners

The Canadian Stocks I’d Buy and Never Sell in a TFSA

Here are two dependable Canadian stocks that could help TFSA investors build long-term wealth without chasing short-lived market trends.

Read more »