New Investors: How Should You Play Pot Stocks?

Canopy Growth Corp (TSX:WEED)(NYSE:CGC) and other pot stocks have been heating up, but is the cannabis scene now too frothy?

| More on:

The cannabis trade has really heated up once again, with Canopy Growth (TSX:WEED)(NYSE:CGC) adding to its incredible run sparked by U.S. legalization hopes. The Canadian cannabis kingpin is pointing to probability in the near future, and with the Reddit crowd at WallStreetBets talking pot stocks, there’s no question as to why battered marijuana plays have become great again.

In numerous prior pieces, I’ve urged value investors to back up the truck on the broader basket of Canadian cannabis stocks while they were discounted. Some less-loved pot stocks, including the likes of Aurora Cannabis (TSX:ACB)(NYSE:ACB), traded at a wide discount to book value before last year’s post-election pop.

“To take advantage of the near-30% discount [in ACB stock] to book value, you’re going to need the patience and time horizon to hang in through the massive ups and downs until some industry catalyst or better-than-expected quarterly enticed Mr. Market to correct shares to the upside.” I wrote.

Today, we now have numerous catalysts, and all pot stocks have skyrocketed into the mesosphere. All the best “steals” in the cannabis scene have evaporated, and any new investors looking to punch their ticket at these levels could face stomach-churning volatility, a roller-coaster ride of emotions, and perhaps even disrupted sleep!

New investors, beware: Pot stocks will continue to boom and bust!

We’ve seen this whole story before in the lead up to Canadian marijuana legalization.

There was an unprecedented boom in pot stocks followed by an unequally unprecedented bust. If you showed up early, before the herd, you made massive gains. But if you showed up to the party a few minutes too late, you were left holding the bag at the expense of some very weak-handed speculators.

Like it or not, you’ll be investing alongside speculators, day traders, and other folks who are only in pot stocks to make a quick buck. While I’m sure some long-term investors intend to hold their shares of Canopy Growth or Aurora Cannabis through the coming volatility storm, it’s important to be mindful of your cost basis when initiating a position with the intention of holding for years or decades at a time.

I think any long-term shareholders are taking a backseat to an army of fearless and hungry traders. And you do not want to be on the receiving end once the herd decides to take profits.

Is it too late to punch your ticket to Canopy Growth stocks or any other cannabis producer?

If you missed the latest upward run in pot stocks, I’m sad to say it, but I think you missed the boat.

The easy money has already been made, and unless you’re willing to risk your shirt or have ample disposable income to speculate with, the red-hot cannabis trade, I believe, has turned into a game of greater fools (that’s based on the greater fool theory, and no, it has absolutely nothing to do with us here at the Motley Fool!). If you’re keen on jumping on the cannabis bandwagon at these frothy levels, please do consider nibbling into a tiny position with the intention of adding on weakness, which I think is in the cards.

I’m not touching pot stocks at these heights and would much prefer a pullback before considering initiating a position.

Stay cautious, my friends.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned.

More on Stocks for Beginners

woman looks out at horizon
Stocks for Beginners

Here’s How Much Canadians at 35 Need to Retire

If you want to create enough cash on hand to retire, then consider an ETF in one of the safest…

Read more »

Concept of multiple streams of income
Dividend Stocks

Got $10,000? Buy This Dividend Stock for $4,992.40 in Total Passive Income

Want almost $5,000 in annual passive income? Then you need a company bound for even more growth, with a dividend…

Read more »

RRSP Canadian Registered Retirement Savings Plan concept
Dividend Stocks

Watch Out! This is the Maximum Canadians Can Contribute to Their RRSP

We often discuss the maximum TFSA amount, but did you know there's a max for the RRSP as well? Here's…

Read more »

a person looks out a window into a cityscape
Dividend Stocks

1 Marvellous Canadian Dividend Stock Down 11% to Buy and Hold Immediately

Buying up this dividend stock while it's down isn't just a smart move, it could make you even more passive…

Read more »

Blocks conceptualizing the Registered Retirement Savings Plan
Dividend Stocks

CPP at 70: Is it Enough if Invested in an RRSP?

Even if you wait to take out CPP at 70, it's simply not going to cut it during retirement. Which…

Read more »

worry concern
Stocks for Beginners

3 Top Red Flags the CRA Watches for Every Single TFSA Holder

The TFSA is perhaps the best tool for creating extra income. However, don't fall for these CRA traps when investing!

Read more »

Data center woman holding laptop
Dividend Stocks

Buy 5,144 Shares of This Top Dividend Stock for $300/Month in Passive Income

Pick up the right dividend stock, and investors can look forward to high passive income each and every month.

Read more »

protect, safe, trust
Stocks for Beginners

2 Safe Canadian Stocks for Cautious Investors

Without taking unnecessary risks, cautious investors in Canada can still build a resilient portfolio by focusing on safe stocks like…

Read more »