Is BlackBerry (TSX:BB) Stock a Buy at $13?

BlackBerry’s stock price should benefit from its leadership in machine-to-machine connectivity and cybersecurity. Is it the right time to buy?

| More on:

BlackBerry (TSX:BB)(NYSE:BB) stock has sure tested us. I know it’s tested me. It’s tested my ability to remain level-headed in the face of huge stock price swings. It’s also tested my patience. Today, BlackBerry’s stock price is trading at roughly $13. It’s a far cry from the highs of its Reddit-induced rally. But it’s still 55% higher so far in 2021.

So, what do we do with this stock that has so much potential yet seemingly so much risk and uncertainty?

BlackBerry stock: How did we get here?

Let’s step back a bit from all the noise. After all, I think that’s a good exercise. Back in late 2020, I wanted to buy BlackBerry stock. But I was waiting for it to fall to closer to $5. That was my target entry point, and I was patiently waiting to pull the trigger. BlackBerry’s stock price is currently $13. So, what should I do now? Well, two things happened that should inform my decision.

First, Amazon Web Services and BlackBerry announced a partnership. This is a fundamental change worthy of a revaluing of the stock. This partnership will develop and market BlackBerry’s Intelligent Vehicle Data Platform, IVY. It brings together two leaders in their own right. The result will be a faster adoption of auto connectivity. It’ll mean a standardized option for car connectivity — one that can be used across auto makers and platforms. In my view, this deal will cause this market to explode in short order.

Second, the Reddit-induced rally took BlackBerry stock into the stratosphere. This was an emotional, non-fundamental move. Today, the stock has settled down from this artificial high. I think that most, if not all, of this is out of the stock.

BlackBerry stock: A long-term buy

So, I’m fully convinced that BlackBerry is a strong long-term buy. But I’m fussing over my entry point into the stock. This may not be constructive, but I guess it’s one of those investing traps that one can fall into. I mean, it’s not like BlackBerry stock is still trading at $45. It was an easy decision back then. Now, it’s at $13. The decision is less clear.

Blackberry stock price

Here’s what I mean. At $13, BlackBerry is trading at a price-to-sales multiple of six times and a price-to-book multiple of 3.2 times. These are not crazy unreasonable multiples for a growth stock. The problem is that I feel the market in general is at risk of a correction.

As for BlackBerry, its growth rate is huge. BlackBerry’s QNX software is in a great many cars. It will be in many more cars. The global market size is widely expected to increase threefold in the next five years. In 2020, the market was valued at more than $60 billion. By 2025, it is expected to be more than +$180 billion. And this is just one of BlackBerry’s promising businesses.

The other business that BlackBerry is in is the cybersecurity business. This is another business of the future. And it’s another one where BlackBerry’s technology is first rate. The growth here is steady and lasting. Demand growth for cybersecurity will grow at a healthy clip, as remote working increases and as security risks increase. Research suggests that the global cybersecurity market is expected to grow from $149 billion in 2019 to $210 billion in 2023.

Motley Fool: The bottom line

BlackBerry stock is a buy at $13. The only thing that’s stopping me from buying is my view of the market in general. It’s hard to tell what will happen in that respect. However, I think that in the long run, BlackBerry stock will prove to be an excellent buy today at $13.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Karen Thomas has no position in any of the stocks mentioned. David Gardner owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon. The Motley Fool recommends BlackBerry and BlackBerry and recommends the following options: long January 2022 $1920 calls on Amazon and short January 2022 $1940 calls on Amazon.

More on Tech Stocks

3 colorful arrows racing straight up on a black background.
Tech Stocks

This Canadian Stock Could Rule Them All in 2026

Constellation Software’s pullback could be a rare chance to buy a proven Canadian compounder before its next growth leg.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

The Best Canadian AI Stocks to Buy for 2026

Celestica and CMG are two AI-powered Canadian tech stocks that are poised to deliver market-beating returns to shareholders.

Read more »

AI image of a face with chips
Tech Stocks

Outlook for Kraken Robotics Stock in 2026

The stock is already up 36% in 2026. Could the new $35M deal signal a massive year ahead for Kraken…

Read more »

Young adult concentrates on laptop screen
Tech Stocks

Where Will Constellation Software Stock Be in 5 Years?

Down 35% from all-time highs, Constellation Software is a TSX tech stock that offers significant upside potential to investors.

Read more »

top canadian stocks january 2026
Tech Stocks

Just Released: 5 Top Motley Fool Stocks to Buy in January 2026

Stock Advisor Canada is kicking off 2026 with our newest collection of top stocks to buy this month.

Read more »

hot air balloon in a blue sky
Tech Stocks

1 Soaring Stock I’d Buy Now With No Hesitation

Looking for a soaring stock with real momentum? Shopify’s growth, profitability, and AI expansion make it a compelling buy right…

Read more »

visualization of a digital brain
Tech Stocks

2 Top Canadian AI Stocks to Buy in January

Canadian AI stocks such as Docebo and Kinaxis offer significant upside potential to shareholders in January 2026.

Read more »

Paper Canadian currency of various denominations
Tech Stocks

TFSA: Top Canadian Stocks for Big Tax-Free Capital Gains

The real magic of a TFSA happens when quality growth stocks can grow and multiply.

Read more »