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GameStop or BlackBerry: How to Play the Recent Meme Stock Rally

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Why doesn’t everyone invest in meme stocks? After all, they have the wherewithal to multiply money by hundreds and thousands of times, right? The embattled GameStop returned 4,000% in just a few weeks earlier this year. AMC Entertainment is also sitting on decent gains of 1,450% for the year! That’s way better than reading about Warren Buffett, holding a stock for decades, and pocketing a 10% gain per year, isn’t it?

Well, it’s not!

Betting on meme stocks?

Let’s try to look at the other side. Both AMC and GME were equally fast to drop after their quick surges in January this year. AMC dropped around 60%, while GameStop tumbled even worse by 87% in just a couple of weeks. So, those who got in a bit late in the rally, probably around the end of January, might have been burnt bad and booked heavy losses.

Canadian tech titan BlackBerry (TSX:BB)(NYSE:BB) also saw a similar movement. The stock surged from $8 to $36 in early January and fell back to $12 in the subsequent weeks when the euphoria was over.

The point here is to note that even if you are very active on Reddit and quick to act on comments of the subreddit WallStreetBets, there is still an enormous timing risk involved. That’s why Warren Buffett once said, “only when the tide goes out do you discover who’s been swimming naked.”

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BB stock on the rise again

There has been a renewed interest among Redditors about those same stocks. BlackBerry has surged 15%, while GameStop is already up 40% this week. The suddenly increased trading volume and Redditors’ comments underline another meme stock rally.

It does not make any sense to jump into the rally merely because a stock is popular on social media. The ludicrous volatility could catch you on the other side of the trade.

I believe BlackBerry offers an attractive proposition for long-term investors. With its expertise in AI and endpoint security management, it will likely outperform when 5G and electric vehicles become mainstream.

It is okay to set aside a small sum for speculations. But if you want to build a reserve reliably and consistently, invest in quality stocks that create value in the longer term. It might sound boring and tedious, but it has been tried and tested for years.

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For example, consider Canadian tech titan stock Constellation Software (TSX:CSU). It operates a fleet of vertical market software companies and has been a substantial wealth grower for decades. The stock has surged more than 4,000% since 2011. If you’d invested $25,000 in CSU stock in 2011, you would have accumulated more than $2 million today.

Constellation Software has vast operations that generate stably growing profits. This pushed the stock higher, ultimately creating value for shareholders.

The stocks you invest in must have strong fundamentals to create wealth in the long term and must not only be popular on social media, because as the exuberance wanes, the stocks will fall like a knife and make a fool of those swimming naked.

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This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Vineet Kulkarni has no position in any of the stocks mentioned. David Gardner owns shares of GameStop. The Motley Fool owns shares of and recommends Constellation Software. The Motley Fool recommends BlackBerry and BlackBerry.

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