Reddit Stock: BlackBerry Sags Amid Downgrades

BlackBerry (TSX:BB)(NYSE:BB) stock has been downgraded furiously of late, but should the WallStreetBets Reddit rally be ruled out?

| More on:

BlackBerry (TSX:BB)(NYSE:BB) may be a top Canadian Reddit stock with one of the better turnaround stories, but shares still seem a tad too overvalued at $15 and change. With negative momentum starting to pick up, I wouldn’t at all look to buy the dip, especially if you’re looking to do so as a trade to make a quick buck alongside the retail army over at WallStreetBets.

Undoubtedly, the “paper hands” (weak hands) have been overpowering the “diamond hands” (strong hands) in recent weeks. Although a select group of Redditors will HODL (hold on for dear life), I think the magnitude of pain is far too much for the average Canadian retail investor to be jumping in here.

In prior pieces, when BlackBerry stock was at or around its latest peak just shy of the $20 mark, I’d urged patience. Long-term investors looking to buy and hold the name for years or decades at a time would likely get a chance to pick up shares at closer to $9 — near the Street-low price target — once the WallStreetBets meme stock rally had a chance to exhaust itself.

BlackBerry stock sags: Shares could have much further to fall in the second half

It’s unwise to bet against meme stocks, especially after BlackBerry’s second wave of Reddit-induced buying. As the BlackBerry trade sours again, I have no idea whether there will be a third spike at the hands of WallStreetBets. However, I certainly wouldn’t rule it out.

Why? The retail crowd over at Reddit has not only grown since the first spike back in January, but there’s a growing sense of comradery.

Specifically, it’s the big money (the hedge fund managers selling short, distressed stocks) that is viewed as the enemy. For some folks on Reddit, it’s more about maintaining “diamond hands” and bringing the pain to the short-sellers than it is about making money.

Indeed, holding and never selling is not a great formula for a trade, especially for those who got in after the fact. That’s why I’ve urged those keen on betting on meme stocks to have an exit plan and to resist the urge to maintain diamond hands when there’s a perfectly good opportunity to book a profit.

Despite the strengthened hands of WallStreetBets retail traders, I expect more pain ahead over the near term, as BlackBerry stock looks to sag towards levels that closer to its intrinsic value. Specifically, I would look for BlackBerry to approach the $9-14 range, where sell-side analyst price targets currently lie.

Analysts downgrade to sell

Throughout June, many analysts covering BlackBerry downgraded the name, primarily due to valuation concerns. As you may know, it’s quite rare to see a sell-side analyst slap a stock with a “sell” rating. It just doesn’t happen very often. And to many investors, a “hold” rating is as good as a “sell.”

That’s why I find the recent round of downgrades in BlackBerry stock to be remarkable, especially for beginner investors who view the name as a buy on the dip.

Paul Treiber of RBC Capital slapped BlackBerry stock with a “sell” rating with a Street-low price target of $9 and change. That’s a long way down! Unfortunately, I think there’s a high chance Treiber’s target could be hit this year. As such, I’m still not a buyer of BlackBerry at this juncture, even though it is my favourite Reddit stock. The valuation, I believe, doesn’t make a whole lot of sense.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool recommends BlackBerry.

More on Stocks for Beginners

a woman sleeps with her eyes covered with a mask
Dividend Stocks

Worried About Your Portfolio Right Now? These 3 Canadian Picks Are Built for Defence

These investments defend a portfolio in different ways: steady healthcare rent, essential waste services, and a diversified 60/40 mix.

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

2 No-Brainer Canadian Dividend Stocks for Volatile Markets

Inflation has Canadians on edge, so the best retirement stocks are businesses with repeat cash flow and dividends that don’t…

Read more »

woman looks ahead of her over water
Dividend Stocks

Want Growth and Dividends From the Same Portfolio? These 2 Canadian Stocks Deliver Both

Under-the-radar Canadian companies offer big yields, but they rely on very different cash-flow engines.

Read more »

Partially complete jigsaw puzzle with scattered missing pieces
Stocks for Beginners

TFSA Investors: My Game Plan for 2026

Stay ahead in 2026 with insights on geopolitical events and their effects on investing strategies. Adapt and thrive in this…

Read more »

Board Game, Chess, Chess Board, Chess Piece, Hand
Dividend Stocks

My 3-Stock TFSA Game Plan for 2026

Build a simple, high‑conviction TFSA portfolio for 2026 with three Canadian stocks offering stability, income, and long‑term compounding potential.

Read more »

container trucks and cargo planes are part of global logistics system
Dividend Stocks

Trade Tensions Are Back. Here Are 4 TSX Stocks Built to Earn Through the Noise.

These Canadian companies could keep earning even if global trade gets messy.

Read more »

athlete ties shoes before starting to exercise
Dividend Stocks

Chasing Passive Income? These 2 Canadian Dividend Stocks Yield 9% and Can Back It Up

High yields look scary until you separate “cash flow coverage” from “headline yield,” and these two TSX names show both…

Read more »

upside down girl playing on swing over the sea,
Dividend Stocks

Feeling Uneasy About Markets? These 3 Canadian Dividend Stocks Are Built for Times Like These

In choppy markets, dividends can steady your nerves by turning volatility into cash you can reinvest.

Read more »