Stop Waiting for a Correction! Here’s an Under-$10 Canadian Stock That’s Already on Sale!

Beginner Canadian investors need to stop waiting for a market correction and start buying bargains like Goodfood Market (TSX:FOOD) as they appear.

| More on:

A top beginner mistake is waiting around for a market correction or crash before deploying one’s cash to work in common stocks. Not only is catching the bottom in a pullback nearly impossible to do, even for a seasoned trader, but you’d also run the risk of missing out on further gains if a rally were to continue.

On average, a correction (a 10% drop in stocks) tends to happen around every year. But it doesn’t have to. There could be years that are chock-full of corrections and other years that completely lack them. Heck, look to the bull run of the 1990s, and you’ll see that a robust market can go not just months but years without correcting. So, stop paying too much merit to short-term forecasts by so-called experts and start investing for the long term.

As someone wise once put it, doing well in markets is all about time in the market, not timing the market. This piece of advice should stick with beginner investors throughout their investment careers.

Moving forward, we could very well fall into that market correction that’s so “overdue.” Or markets could continue blasting higher on the back of higher earnings against incredibly favourable year-over-year comparisons. Add lower rates into the equation (the 10-year note yield recently fell below 1.1%), and I think the “upside risks” (the risk of missing out on upside) are far greater than downside risks, especially for beginner investors who are still young.

Don’t wait for the next correction. Scoop up bargains as they come!

While market corrections tend to hit when people least expect it, I’d argue that it’s smart to find the right balance such that one’s upside and downside risks are in proper balance. That means getting and staying invested, despite all those “correction warnings” on TV. But it also means keeping a percentage (5-25%) of your wealth in dry powder for once it rains again. What that percentage depends on your comfort level and how much pain you’d be willing to take come the next inevitable pullback.

Undoubtedly, Monday’s COVID-19 pullback smelled like the beginning of a more ominous downturn. But with markets surging back on Tuesday, effectively offsetting the prior day’s damage, those who didn’t buy the dip yesterday are now left with the option of buying at higher prices or waiting for the next round of panic selling.

In any case, I think investors would be wise to tune out from market strategist predictions and focus on individual businesses themselves. Many firms are bound to face stellar earnings over the coming months. As such, it’d be wise to spot the names that may not have priced in such a bottom-line boom.

Goodfood: A great under-$10 stock that’s down nearly 30% from its high

Consider shares of Goodfood Market (TSX:FOOD), a Canadian meal-kit delivery firm that many expect will suffer from a terrible hangover once the Canadian economy reopens for good. Yes, the inherent value of meal kits is worth more to consumers when weekly grocery shopping rounds run the risk of contracting the insidious Delta variant of COVID-19.

With Canada winding down from its third wave, many people will feel better about going out, and many will cancel their meal kit subscriptions. Still, I think investors underestimate the “stickiness” of Goodfood’s convenient offering and its ever-improving roster of deliverable grocery items. Moreover, with much savings to put to work on discretionaries and conveniences, I think Goodfood could actually defy the doubters and continue surging in a post-pandemic environment.

And if you’re worried about the Delta variant and its potential to cause another round of lockdowns, Goodfood is a great hedge.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. The Motley Fool recommends Goodfood Market Corp.

More on Stocks for Beginners

Person holds banknotes of Canadian dollars
Dividend Stocks

CRA Benefits: 4 Cash Payments Canadians Should Watch for This Month

July CRA benefit deposits can ease the summer budget squeeze, and some investors may use any leftover cash to buy…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

The $109,000 TFSA Benchmark: Here’s How to See Where You Stand

The $109,000 TFSA benchmark offers Canadians a useful measuring stick. Here’s how ENB, XIU, and WCN could help close the…

Read more »

pumpjack on prairie in alberta canada
Energy Stocks

Got $25,000? Turn Your TFSA Into a Cash-Pumping Machine

A $25,000 TFSA can start producing real tax-free income, but only if you have enough contribution room to avoid penalties.

Read more »

dividend growth for passive income
Energy Stocks

3 Ultra-High-Yield Energy Dividend Stocks to Buy and Hold for 2026

These energy dividend stocks offer yields of up to 7.2%, combining pipeline stability, royalty income, and producer upside for 2026.

Read more »

man looks surprised at investment growth
Stocks for Beginners

Beware: The CRA Could Ask You to Return 3 Cash Benefits

A CRA deposit can feel like free money, but if your profile changes, it can quickly become money you owe…

Read more »

Woman running in front of pack in marathon
Energy Stocks

Suncor Stock in 3 Years: Could This Dividend Giant Still Beat the TSX?

This energy major does not need oil to soar every month. It needs enough cash flow to reward investors, strengthen…

Read more »

Runner on the start line
Dividend Stocks

How Many Canadians Actually Hit That $109,000 TFSA Milestone?

Understand the implications of the TFSA contribution limit increase and the significance of the $109,000 savings milestone.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Dividend Stocks

The TFSA Balance Canadians May Need to Retire Comfortably

A TFSA can turn retirement savings into tax-free options, not just a bigger account balance.

Read more »